Senior UX Researcher

The Role
We are seeking a self-motivated and proactive Senior User Researcher to join our team on a FTC basis covering maternity leave.
The role will focus on the B2B side of the business, helping us better understand customer behaviors, needs, and motivations working closely with the marketing, product, and sales teams to conduct qualitative research that informs our lead generation strategies.
What we're offering you:

• Summer Fridays
• Competitive holiday benefits - 25 days a year paid holiday, plus 8 bank holidays (increases 1 day a year up to 30 days)
• Hybrid working - 3 days a week in the office
• Closed for Christmas holidays
• Work from anywhere for 2 weeks a year
• Life Assurance and Income Protection to protect your loved ones
• Benefits allowance for health, dental, and vision coverage
• Six months paid maternity leave, and one month paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
• Defined Contribution Pension and Salary Sacrifice Scheme
• Be Well: Our award-winning wellbeing and mental health programme to support all MVFers and their families
• Family Forward support for our MVF parents and their mini-mes
• 2 charity days a year
• Free breakfast when in the office

Key Responsibilities:

• Lead qualitative user research activities to answer B2B research questions and deliver actionable insights::

- Design qualitative user research using appropriate methods to answer the questions
- Plan and conduct in-depth semi-structured interviews to gather deep insights into customer needs, behaviors, and motivations.
- Plan and execute usability tests to evaluate user experiences and identify areas for improvement.
- Perform concept testing to assess new ideas, designs, and marketing strategies before full implementation.
- Analyze qualitative data to uncover patterns and generate actionable insights.
- Collaborate with CRO (conversion rate optimisation) team to combine qualitative and quantitative insights
- Collaborate with marketing and product teams to apply research insights to improve user experiences and conversion rates.
- Document research findings and present actionable recommendations to stakeholders.

• Work with key stakeholders across the organisation, act as voice of the customer and user, to help our B2B squad deliver user-centred solutions which also meet business goals
• Design and facilitate UX workshops, allowing teams to take action on the insights delivered
• Collaborate with the wider UX team to deliver effective and efficient work across the business

Qualifications and skills:
Required:

• Proven experience working as a Senior User Research in cross-functional teams delivering user-centred products
• Demonstrable application of qualitative research methods including in-depth user interviews, usability testing, both unmoderated and moderated
• Knowledge of quantitative research methods such as A/B and multivariate testing
• Comfortable using research platforms such as Userlytics and Dovetail
• Strong analytical and problem-solving skills with a keen attention to detail.
• Ability to synthesize qualitative data to generate actionable insights.
• Familiarity with recruiting participants using a variety of methods, including online panels and engaging directly with real users
• Excellent communication and presentation skills.
• Familiarity with user-centered design fundamentals
• Ability to get up to speed and deliver quickly

Desirable:

• Bachelor's degree in Design, Psychology, Marketing, Human-Computer Interaction, Sociology, or a related field.
• Experience with marketing and lead generation or related industry

Why Join Us?
Collaborative and supportive team environment
We regularly deliver quantitative testing, you get to see how your work has real user impact
About MVF
MVF powers growth for our clients by connecting them to potential customers.
The digital marketing landscape is complex and constantly evolving. Businesses need experts who are tracking that evolution and finding new ways to innovate and win.
This is where MVF comes in. We match readers, buyers & business leaders with the brands & companies that make the products and services they need.
We do this by building relationships with potential customers at each stage of the marketing funnel by offering insights, information, and tools to help them learn more about the things they're interested in. We build profiles on our audiences, guide them through purchase decisions, and ultimately connect them to the right products/services when they are ready to buy. Our clients trust us as experts in lead generation, which frees up their time to do what they do best.
Diversity, Equity and Inclusion
Diversity, Equity and Inclusion are the foundation for MVF to build, promote and sustain a culture of trust, safety, growth and belonging where everyone can thrive. Our DEI guiding principles underpin how we build our teams, develop our talent, provide a fair working environment and create an ambitious company that reflects the diversity of our employees, customers, clients and partners, globally.
As an equal opportunities employer, we encourage all MVFers to respect, value and celebrate our differences, and commit to actions that ensure that we can belong and be authentic at MVF, without limitations or barriers.
At MVF, we encourage the formation of employee-led networks to bring together those with shared interests in advancing diversity, equity, and inclusion. Our combined DEI network unites members of diverse communities and allies alike to provide support, raise awareness, and further MVF's DEI approach, commitments, and objectives. Through this unified network, we develop communication, learning programs, and initiatives that promote greater inclusion and belonging for all MVFers.
We're committed to providing support and/or adjustments to those who may need them during employment. If you consider yourself someone who may need support or adjustments, please speak with your Line Manager, Department DEI Ambassador or People Partner.
We are diverse by nature, but inclusive by choice.