(Senior) Technical CRM Manager (d/f/m)

mobile.de is Germany's largest vehicle marketplace with about 1.4 million listed cars, trucks, and motorcycles. Both private customers and more than 40,000 registered vehicle dealers use the platform. Including listing exports to the sister platform Kleinanzeigen, mobile.de reaches about 20 million unique users per month (AGMA digital facts; mobile.de and Kleinanzeigen; categories: cars, motorcycles, commercial vehicles, motorhomes; Ø month April 2022 to March 2023). As a "one-stop shop," mobile.de offers not only buying and selling services but also financing and leasing solutions, among others. The company, founded in 1996, is a subsidiary of Adevinta, a globally leading provider of online classifieds portals.

mobile.de is part of Adevinta: a global online classifieds specialist and sustainability leader with 25+ products in 10 countries.

What you’ll do ​& Who you are

You will be part of our growing technical CRM team reporting into the Head of Marketing Technology.

As a (Senior) Technical CRM Manager, you will help to shape and implement impactful, data-driven customer journeys for private customers. Your work will ensure the seamless integration of data-driven CRM solutions while continuously improving our Salesforce Marketing Cloud & Salesforce Data Cloud capabilities.

This role is highly collaborative, working with Marketing, Product, Tech, Analytics and external partners to enhance customer engagement.

This is a hybrid role, and our office is based in Berlin Charlottenburg.

What you’ll do:

● Lead the technical development and execution of B2C CRM processes, delivering complex, automated customer workflows.

● Design customer segmentation strategies that enhance personalization and engagement across multiple channels.

● Partner with cross-functional teams to translate business needs into scalable technical solutions.

● Work closely with internal tech & data teams to extend the connection between our platform and CRM solution.

● Provide data-driven insights and ad hoc analyses to support marketing strategies.

● Act as a trusted technical consultant for the Marketing team, helping them optimize CRM performance.

● Continuously enhance CRM capabilities by driving innovation and operational excellence.

Who you are:

● Several years of experience in a technical CRM or marketing automation role.

● Understanding of customer retention strategies and experience with automated customer journeys.

● Strong collaboration and communication skills, with the ability to explain complex topics to both technical and non-technical stakeholders.

● Hands-on experience with Salesforce Marketing Cloud (or similar marketing automation tools).

● Familiarity with customer data platforms (CDP), such as Salesforce Data Cloud.

● Strong foundation in relational databases and SQL queries.

● Basic knowledge of coding language AMPscript.

● Fluency in German and English.

Benefits

Life at Adevinta comes with its perks! Our Adevintans enjoy the following benefits:

• An attractive Base Salary 💸

• Participation in our Short Term Incentive plan (annual bonus) 🏆

• Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moon🌛well why not! just make sure you have internet connection! 🌍

• A 24/7 Employee Assistance Program for you and your family, because we care ❤️

• Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow 🌱

On top of these, we also provide a range of locally relevant benefits. Wanna know more? Apply and ask our recruiters! ✨

Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.