Senior Strategist - Regional Brand & Social Marketing

Company Description

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Job Description

Get to Know the Team

The Regional Brand Marketing Team is a lean team of creative and thinkers responsible for driving and guarding Grab's positioning and voice across SEA, and developing regional marketing strategies and activities that align with our overall brand vision and goals.

Get to Know the Role

You will report to the Head of Regional Brand and Partnerships in a hybrid work arrangement. You will handle a spectrum of regional marketing challenges - from managing corporate brand reputation to demand stimulation in new Grab departments/features to empowering our merchant partners' success - so your approach to marketing problems needs to be equal parts logic and magic, rigor, and imagination.

The Critical Tasks You Will Perform

• 30% Brand Lead :
• Collaborate with multiple teams from PR, Sustainability, Public Affairs teams to design, and implement strategies (that go beyond comms) that bring alive our brand positioning and enhance our corporate reputation.
• Lead and provide guidance to other teams on anything related to branding - including naming, identity, branding strategy for new product, feature, or program launches.
• 40% Social Lead :
• Drive Grab's always-on social and content strategy - to improve our brand reputation across corporate partners. Set internal policies and prioritizations by measuring the right metrics that matter, and improving listening / tracking/ testing/learning across platforms.
• Level up the way we approach social - by establishing best practices, proposing experiments that we should invest in, advocating this in the way we plan for marketing campaigns / activities
• 20% Marketing Comms & Campaigns Go-to-Market Planning Lead :
• Work with vertical and product marketing teams to create regional multi-channel campaigns. This includes assisting with creative briefs, media strategy and selection, campaign budget allocation, audience targeting, flighting strategies, ad formats and ad optimizations, ensuring alignment with our goals.
• 10% Marketing Improvement and Innovation Lead
• Develop forward planning processes, cadences and learning agendas together with experts and partners. Build a learning mindset in the team and institutionalise test and learn processes to get smarter with every campaign, a team that finds new insights and ways to grow insights so our marketing gets better with every learning.

Qualifications

What Essential Skills You Will Need

1. Minimum 10 years of work experience, in a brand/comms planning role
2. Experienced Brand and Comms Planning Expert: you would already have a great portfolio of work across the spectrum of communications: brand repositioning, new product launches, interesting comms twist on sales promotions, social / content strategy
3. Cross-media subject matter expertise: Demonstrate knowledge of media and how (especially all forms of digital - display, search, social, programmatic, content and influencer marketing). You are fluent in what's possible vs what's practical: e.g. you've got hands-on experience in audience targeting, trigger and event-based signals, and also be able to give practical working guidance as to these limitations.
4. Bring an informed POV about marketing effectiveness measurements – especially how to link marketing metrics more with outcomes.
5. Curiosity about latest trends and changes across a wide spectrum of marketing thinking and technologies and be able to give an informed point of view on how they could improve Grab marketing.
6. Chaos herder and Silo crosser: has experience collaborating with team members to develop friction-reducing processes and cadences. Desire to improve, there's always a smarter, faster, better way things could work.
7. Forward planning mindset: you are able to handle both urgent short-term tasks and important long-term tasks within compressed timeframes.
8. Hands-on, with hunger and heart : motivated by a business in its 'building phase' and able to excel in an environment with a 'startup' culture. Team player that is comfortable to rely on informal leadership structures.

Additional Information

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.

What We Stand For At Grab

We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.