Senior Strategist, Brand

Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry. 

About the Role  

You’re the vital ingredient – the right-hand person to the Strategic Directors. People count on you to provide insights into any strategic or creative problem-solving. And you find new angles to the brand and comms challenge at hand.   

As a senior brand strategist, you are integral to your team. You independently run the “day to day” projects and briefs with some guidance. The broader team look to your help in proving an argument or flesh out a brief. Management knows you can be trusted to establish and substantiate a point of view. You are expected to take part in Clients meeting, delivering insight based strategic POVs. You know the basics and collaborate with other strategy disciplines (data, engagement, social, UX). Other planners look to you for advice in Brands matter.  

You’ll be framing arguments, building ideas and developing a presence. 

What You’ll Do 

Client Management 

• Understand the strategic needs of from the clients and have a preliminary ability to assess the workload. Understand the workload and the time spent on general strategy planning work (brand communications, product concepts, etc.) 

Strategy 

Your focus as a Senior Strategist: 

• Developing campaign and communications strategies based on business / brand goals 
• Representing the team to deliver insight based strategic viewpoint in front of clients 
• Supporting the development of strategic communications platform ideas 
• Developing / Supporting the development of creative channel strategies 

The skills you learn and apply: 

• Writing presentations that establish a clear and persuasive POV  
• Creating action plans for research: analysing tracking studies and setting up / conducting qualitative research.  You provide guidance on what techniques to use and when. 
• Collaborating and knowing how to “collaborate” – tapping into the skills from others to solve more complicated brand challenges 
• You understand how brands are constructed in the new media environment 
• Deeper understanding in a client industry, not only in the areas of the industry's market and consumer groups, the communication environment, but also provide how communications work in specific industries 
• You’re comfortable with different branding techniques, e.g. purpose building to archetypes. 
• Actively participate and support Business Unit new business agendas 
• Deputize Strategic Leaders in prepping and internal and client workshops to create collaborative solutions 
• Writing case studies and awards entries 

Creative Leadership 

• Taking an active role in creative briefings with agency teams. Know how to do briefing, can give creative people a clear and easy to understand brief for the regular communication campaigns 
• Responding to and helping to improve creative work with insights and learnings from case studies 

Leadership & People Management 

• Guide the account people how to get the basic information and materials, and then how to do the preliminary analysis of the materials 
• In the process of writing, can make clear requirement on co-workers of other teams to improve the professionalism of the output  

What You’ll Need  

• Bachelor’s degree or above, not limited to advertising major 
• Proficiency in English reading skills 
• 6 years’ experience, 3+ years of experience in advertising and communication. 1+ year of experience in planning / strategy    

How We’ll Support You 

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.