Social First Creative - Senior AD (PAIR)

Senior Social First Creative - AD

Note: Senior Social First AD+CW Creative PAIR ideally based in NYC, Atlanta or DC.

We’re looking for a Senior Social First Art-side Creative to join our fast-paced team of digital makers. In this role, you’ll work in close collaboration with Ogilvy’s strategy, influencer, PR, and creative teams, some of the best social and content experts in the industry. We’re looking at you to create best-in-class and unique content for social programs or integrated campaigns that are social-first at heart and designed to disrupt. 

You are:

• Ambitious and hungry – ready and confident to take on challenges
• Proud of your work and passionate about your craft
• You can work on a broad range of creative tactics  
• A fresh thinker, maker, doer
• You think BIG, industry disruptive-level ideas 
• You can turn ideas into clear visual expressions
• You’re a collaborative team player 
• You want to have fun,  stretch your creative muscles and do great things!!

The ideal candidate can effortlessly shift gears of voice for various brands across different verticals and audiences. They can collaborate closely with Copywriters, Designers, and Strategists to ensure ideas are well-rounded and developed from concept to execution with the brief in mind. They know internet trends and pop culture references and can weave that into their work when relevant. They also understand the nuances of each social platform and can create content optimized for each. 

Being confident and persuasive in presenting and selling concepts to internal teams, senior company leaders and clients is a must. This is a position for a seasoned, driven, results-oriented, and highly creative individual who can work on multiple projects simultaneously, manage deadlines, and produce highly effective creative.

This is a special role that will be embedded in a cohesive team with the social first talent from an array of agencies within a client team.

RESPONSIBILITIES:

• Collaborates with the team to develop, and present creative concepts for clients and new business to help build brands on Social
• Attends and can capture content at photoshoots and events
• Works closely with Art Directors and Designers to ensure copy tone and style are consistent with visual direction, style, and brand guidelines
• Writes, shoots, edits, and produces content owned across multiple channels
• Must be able to understand business objectives and audience demographics to land the messaging successfully
• Responsible for translating creative direction and copy points from creative briefs into engaging and effective concepts
• Proof-reads and vets copy to ensure consistency in tone, grammar, and messaging before assets are handed over to be published
• Stays abreast with global cultural trends and industry updates, and proactively develops timely ideas for relevant
• Ideates individually and collaboratively on innovative content ideas designed to meet long-term goals for both social media engagement and overall audience growth
• Identifies user and community-generated content that should be reposted, gain permissions, and re-edit audio tracks as needed

QUALIFICATIONS 

• Minimum 5 years of relevant art direction, design, and content creation experience in the social space
• Strategic and conceptual thinking
• Ability to lead scrappy content creation
• Passion for learning and self-improvement
• Proactive and a self-starter
• Positive attitude and ability to work under tight deadlines 
• Adaptable and able to handle changes in briefs, priorities, and edits
• True passion for food & beverage vertical