The Role
The Senior Social & Community Manager at Skyscanner will lead the Social & Community strategy across AMER, manage relationships with partners, and align activities with business goals. Responsibilities include strategy delivery, monitoring metrics, and collaborating with marketing leads to drive impact and brand values.
Summary Generated by Built In
Are you passionate about travel, social media, and building engaged communities? Skyscanner is looking for a Senior Social & Community Manager to lead and execute our Social & Community strategy across the AMER region.
Key Responsibilities:
- Lead the delivery of Skyscanner’s Social & Community (S&C) strategy and roadmap in AMER, across owned social media channels, influencer partnerships, boosting activities, UGC collection, social listening and reporting.
- Share regional insights with global S&C team to inform Skyscanner’s Global S&C strategy, roadmap & goals.
- Strong awareness and monitoring of regional S&C metrics and progress against KPI’s, responsible for timely reporting and sharing local market insight to inform analysis.
- Ensuring social activities in AMER align with key messages, strategy and market opportunities and delivery against targets.
- Manage and grow relationships with external partners (freelancer and agencies) to deliver S&C activities in key AMER markets,
- Ensure contracts and invoices are correct and submitted on time and managed regional budgets aligned to business needs and channel impact
- Manage, optimise and expand Skyscanner’s advocate (influencer) programme across AMER markets aligns with Skyscanner's values working closely with the Global lead.
- Work with external partners to highlight relevant social trends and develop activities at speed to capitalise on these trends aligned our strategy and brand guidelines.
- Work closely with AMER GeoGrowth lead to identify growth opportunities in markets where S&C activities can drive impact
- Work with other AMER marketing channel leads to identify opportunities to collaborate to drive greater impact at a market and regional level
- Represent S&C's impact in the AMER region with stakeholders across the business aligned to business and market opportunities.
- Be a champion of our brand values and proactively identify unique ways for us to share these values with the world.
Skills & Experience:
- Proven track record of developing and executing Social & Community strategies that drive business impact and build brand awareness at a regional level.
- Passion for all things Social, you know the latest trends and follow industry innovations.
- Experience working with freelancers/agencies/third parties to deliver impact, value and efficiencies across multiple markets
- Experience of working with multiple AMER markets desirable, US, Brazil, Mexico (LATAM) and Canada in particular
- Experience of social analytics and reporting
- Ideally has experience in influencer marketing with a proven track record building and scaling influencer programmes to drive incremental growth
- Excellent stakeholder management and relationship building skills, both internally as externally
- Strong project management and prioritisation skills with experience of managing multiple projects/deadlines, with the ability to be flexible and adapt to changing priorities
- Passion for travel and technology
- Fluent spoken and written English is a must, plus Spanish or Portugues languages are advantageous
The Company
What We Do
🌎 We're here to help every traveller explore the world effortlessly, for generations to come.