As Senior SEO Strategist, you'll be at the forefront of optimizing exceptional site experiences, driving results, and crafting effective content strategies. Your passion for SEO and data-driven insights will enable you to elevate marketing campaigns and enhance user experiences for the world-class brands we work with.
You understand that today’s user experience starts at the search results, and you have a knack for ensuring that the right content is discoverable to the right people, at the right time. With your analytical skills and attention to detail, you excel at analyzing data and providing actionable recommendations to improve digital visibility. Collaboration is second nature to you, as you work seamlessly across disciplines to implement SEO best practices, drive search initiatives, and meet customers wherever they're searching.
** this is a 3 month contract need
You will:
- Develop, execute, and optimize holistic SEO strategies for global brands
- Harness the power of search data to understand user intent, create targeted content strategies, and uncover business opportunities
- Conduct SEO audits and competitive analyses
- Define success metrics and translate business objectives to SEO strategies
- Present actionable insights to clients through visually compelling reports, including strategic recommendations to drive growth and increase brand visibility
- Communicate with SEO team and management on project developments, timelines, and results
- Identify and implement technical optimizations related to crawlability, indexability, structured markup, accessibility, site speed improvements, linking, and more
- Make copy, content, and site structure recommendations based on search data insights
- Define and document search-driven guidelines and requirements for various page elements, such as page speed, structured markup, site architecture, URL structure, meta content, internal linking, headings, accessibility best practices, and more
- Analyze and report on SEO performance, driving informed decision-making and continuous improvement
- Communicate SEO concepts in a concise, relevant, and easy-to-understand manner
- Collaborate with multidisciplinary teams to incorporate SEO strategies and best practices
- Pitch and implement new search opportunities
- Keep your finger on the pulse of the latest digital trends and changes in the search marketing landscape, identifying new opportunities for brands in AI search, automation, visual search, voice search, social search, and more
You have:
- 5+ years of hands-on SEO experience
- Excellent written and verbal communication skills
- Strong presentation and data storytelling skills, with the ability to tailor messages to different audiences and leverage data visualization in slide decks
- Demonstrated achievements in systematically improving search performance and driving traffic and conversion growth
- Strong data analytics skills, and proficiency with tools like Google Analytics, Looker Studio, Adobe Analytics, Google Search Console, etc.
- Experience with third-party SEO tools such as BrightEdge, SEMrush, Ahrefs, Moz, Screaming Frog, Google Ads, etc.
- Strong understanding of technical SEO
- Strong content strategy skills, including data-driven content creation
- Experience defining and documenting SEO best practices and processes
- Strong Excel skills, including pivot tables, vlook-ups, and comfort working with large datasets
- Experience using data to identify insights, make recommendations, and inform strategy
- Passion for staying current in a rapidly evolving digital environment, leveraging new tools and digital marketing channels to gain a competitive edge
- Automotive and/or agency experience is a bonus
Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to [email protected].
We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx
Top Skills
What We Do
Critical Mass is a digital experience design agency with a relentless focus on the customer. Founded in Calgary in 1996, we have steadily expanded into a group of over 950 people working in 11 offices across North America, Europe, Asia, Latin America, and South America.
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