NerdWallet's best-in-class SEO program is looking to grow amid the evolution of SEO and we are seeking a Senior SEO Specialist to help in that endeavor by supporting our Lending verticals. At NerdWallet, we pride ourselves on helping users make smarter financial decisions, and our SEO program is at the heart of our success. This role offers an exciting opportunity to drive organic growth as part of a collaborative and innovative team. You will define, optimize, and scale our SEO efforts, contributing to NerdWallet's growth.
As a Senior SEO Specialist on the SEO Team, you will be responsible for defining the organic traffic acquisition and engagement strategies for a key user segment. Nerds embrace a mindset of ‘hypothesize, build, measure, learn’ and this role offers strong SEOs, CROs and omni-channel marketers the opportunity to employ this mindset as the owner of optimizing the throughput of our vertical content library.
This role will report to the Head of Organic Growth.
Where you can make an impact:
- Own forecast updates for traffic model and communicate assumptions behind changes, plus risks and opportunities
- Identify strategic opportunities to grow organic traffic across our business
- Define and establish KPIs and goals
- Own and execute a content roadmap designed to optimally capture and convert organic traffic in a way that balances business priorities and user needs
- Track and anticipate competitor activity and industry trends
- Reinforce and improve SEO Moat and performance on priority pages
- Own strategy and testing for website ads that drive priority engagement metrics across site
- Monitor competitive landscape across owned verticals and identify opportunities for competitive advantages and/or matching tactics
- Develop dashboards, monitor performance and contextualize the data to form actionable insights that drive results
To be successful in this role:
- You enjoy building effective working relationships with content, engineering, and business partners through clear, reliable communication
- You are a problem-solver biased for action, knowing how to assess and approach a situation to understand the root of the problem quickly to make decisions that drive execution with little oversight
- You take ownership and initiative for crafting and executing strategies and are relentlessly inquisitive
- You are resilient and are able to adapt to changing situations and ambiguity by being proactive
- You can balance multiple priorities and thrive in a fast-paced environment
Your experience:
We recognize not everyone will meet all of the criteria. If you meet most of the criteria below and you’re excited about the opportunity and willing to learn, we’d love to hear from you.
- Understanding or expertise in SEO and SEO tools
- 5+ years of work experience in growth marketing, strategy consulting, or business operations at a high growth B2C or B2B company
- Proven track record of delivering business outcomes and/or products that move the needle on company metrics
- Experience working with Editorial Content teams to improve channel distribution
- Ability to interface with and present to manager and senior executive level leaders autonomously
- Experience in local SEO at scale (100+ locations) or you have worked on an enterprise website with over 50k pages
- Proven expertise in SEO strategies and implementation
- Extensive experience in SEO for B2B marketing, including strategy development and execution
- Experience in SEO/CRO/Omni-channel marketing at startups a plus
- Working knowledge of SQL
Where:
- This role will be remote (based in the U.S.).
- We believe great work can be done anywhere. No matter where you are based, NerdWallet offers benefits and perks to support the physical, financial, and emotional well being of you and your family.
What we offer:
Work Hard, Stay Balanced (Life’s a series of balancing acts, eh?)
- Industry-leading medical, dental, and vision health care plans for employees and their dependents
- Rejuvenation Policy – Vacation Time Off + 11 holidays + 4 Mental Health Days Off
- New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care
- Mental health support
- Paid sabbatical for Nerds to recharge, gain knowledge and pursue their interests
- Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution
- Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend
- Work from home equipment stipend and co-working space subsidy
Have Some Fun! (Nerds are fun, too)
- Nerd-led group initiatives – Employee Resource Groups for Parents, Diversity, and Inclusion, Women, LGBTQIA, and other communities
- Hackathons and team events across all teams and departments
- Company-wide events like NerdLove (employee appreciation) and our annual Charity Auction
- Our Nerds love to make an impact by paying it forward – Take 8 hours of volunteer time off per quarter and donate to your favorite causes with a company match
Plan for your future (And when you retire on your island, remember the little people)
- 401K with company match
- Be the first to test and benefit from our new financial products and tools
- Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar
- Disability and Life Insurance with employer-paid premiums
If you are based in California, we encourage you to read this important information for California residents linked here.
NerdWallet is committed to pursuing and hiring a diverse workforce and is proud to be an equal opportunity employer. We prohibit discrimination and harassment on the basis of any characteristic protected by applicable federal, state, or local law, so all qualified applicants will receive consideration for employment.
NerdWallet participates in the Department of Homeland Security U.S. Citizenship and Immigration Services E-Verify program for all US locations. For more information, please see:
- E-Verify Participation Poster (English+Spanish/Español)
- Right to Work Poster (English) / (Spanish/Español)
#LI-DNP
#LI-Remote
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Base pay offered may vary within the posted range based on several factors, including but not limited to education, job-related knowledge, skills, experience, and location.
The pay range for this role is
$96,000—$180,000 USD
Top Skills
What We Do
At NerdWallet, we’re on a mission to provide clarity for all of life’s financial decisions. Every day, we help people find the right credit cards and mortgage rates, refinance their student loans, track their spending and so much more. We're proud to say that millions of people turn to Nerds for our objective advice, expert info, and helpful tools.
Speaking of Nerds — we're a passionate, mission-driven bunch. We know what's best for our business means doing what’s best for our consumers, and we foster professional growth while striking this balance. We work collaboratively and empathetically, guided by our company values: Hypothesize, Build, Measure, Learn; Drivers Before Solutions; Consumer, Company, Team, Self; Candid and Constructive; and Relentless Self-Improvement.
In 2019, Inc. included NerdWallet on its list of the Best Workplaces, and the San Francisco Business Times listed us as one of the 50 Greater Bay Area Financial Tech Companies. Beyond generous compensation packages, we also provide a range of benefits, including top-notch health, dental, and vision insurance; commuter and gym stipends; great PTO and both maternity and paternity leave; and catered breakfasts and lunches in our beautiful San Francisco office.
In 2020, NerdWallet expanded internationally. UK-based Know Your Money joined the NerdWallet family. Together, we aspire to provide the most comprehensive financial comparison website in the UK, while continuing to provide clarity for all of life’s financial decisions.
