Good Inside isn't just another parenting resource—we're creating an entirely new category that recognizes parenting as a skill to be learned and practiced, challenging the myth that it should “just come naturally.” Our approach? Sturdy leadership supported by cutting-edge technology. We believe parents deserve to be at the forefront of the tech revolution and so we created an app that offers personalized guidance, an AI-driven parenting advisor, and a global community of like-valued parents.
Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we're on a mission to solve one of humanity's most complex challenges: raising resilient, confident kids in an ever-changing world. We have revolutionized how parents learn, grow, and connect - making expert guidance and community support accessible and engaging for millions of families worldwide. We’re off to a great start and we know our product is changing lives - which means we're gearing up for our next big leap: refining our product and expanding reach to empower even more parents worldwide.
At Good Inside, we're looking for relentless problem solvers who light up at the chance to do hard things and create an entirely new category of company. If you're passionate about leveraging tech to empower millions of families and driven to make a lasting impact on society, we want you on our team. Join us in shaping the future of parenting and being at the forefront of social change.
The Opportunity
Good Inside is looking for a Senior SEO Engineer to join our user acquisition pod. This is a full-time position and will report directly to the Head of Engineering. As a member of our web and acquisition team, you will be responsible for our marketing and acquisition user experiences. With a deep technical understanding of Search Engine Optimization, App Store Optimization and AI-based search, you will partner closely with our Marketing team and roll out effective SEO strategies. This role is a hybrid position with three days a week in our Manhattan office.
What You’ll Own
- Conducting website audits to identify and resolve technical issues affecting SEO, such as broken links, crawl errors, and duplicate content.
- Optimizing website architecture, internal linking, and site speed to improve search engine crawlability and user experience.
- Ensuring proper implementation of structured data, canonical tags, and meta tags (e.g., title, description).
- Collaborating with developers to address technical requirements like schema markup, robots.txt, and XML sitemaps.
- Staying informed about AI-driven SEO tools, voice search, and evolving user behaviors.
- Experimenting with new SEO technologies and techniques to maintain a competitive edge.
- Writing and distributing clear documentation regarding SEO-related choices and processes
Your Skills and Experience
- You have 8-10+ years of experience in SEO, including a mix of technical SEO, on-page optimization, and off-page strategies.
- You have 2+ years of experience with web development (HTML, CSS, JavaScript) and the ability to work closely with other developers on SEO implementation.
- You have experience with web performance optimization tools like Lighthouse, PageSpeed Insights, or GTmetrix.
- You have experience with structured data (e.g., JSON-LD), handling canonicalization, hreflang tags, and complex URL structures.
- Familiarity with enterprise-level CMS platforms (e.g., WordPress, Adobe Experience Manager, or Shopify) and headless CMS setups.
- You have a strong knowledge of server-side SEO concepts, including log file analysis, server configurations, and redirects.
- You have the ability to handle complex tasks like site migrations, international SEO setups, and managing large-scale websites.
- You possess excellent interpersonal, verbal and written communication skills
- You are a strong collaborator with the ability to foster solid team dynamics and effective cross-functional relationships
- You are a team player who is willing to take direction but can get things done on your own with excellent analytical and problem-solving skills
- You remain calm and organized when faced with shifting priorities and roadblocks
- Have the ability to work under pressure, prioritize, and drive results
- You are excited about Good Inside's mission and are passionate about improving the lives of parents and children
A Great Candidate Has.....
- Start Up Growth Experience: This isn’t your first time helping a high growth startup scale. You are excited by the challenge and love creating and learning from the bottom up.
- User-Facing Web App Experience: You have worked on businesses where the end product is an app and have experience driving app user acquisition.
- Cross-Functional Marketing Experience: You have collaborated with a wide range of non-technical stakeholders with a focus on marketing and product management.
What We Offer
- Competitive Compensation: base salary for this role will be $175,000 - $195,000 annually
- Company Equity
- Comprehensive benefits package
- 401k + Company Match
- Generous time off and work-life balance initiatives
- Flexible hybrid work environment
- A high-performing team committed to transforming parenting
- A culture that values direct communication, embraces challenges, and celebrates wins
Equal Employment Opportunity
Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.
We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. We’re dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive—believing in and bringing out the good inside of everyone..
If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.
For information about Good Inside's privacy practices, see our Privacy Policy. California applicants, please also see our CA Applicant Privacy Notice.
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