AVP, Sr Salesforce Developer, Marketing Cloud
Position Summary:
AVP, Sr Marketing cloud developer of US Consumer Marketing (USCM) organization, is responsible for analyzing, implementing, and managing customized SFMC technical solutions to meet evolving needs of marketers. This will involve understanding the business objectives, release requirements and working with multiple functional project managers in Agile-Scrum framework.
New position will project manage the release cycles with vendors, onshore/offshore resources and ensuring timely deliverables.
Reporting to SVP of the Audience Data Management, ideal candidate will be highly collaborative, self-motivated individual, and innovator by nature with superior communication skills. Candidate should be adept in handling unstructured, difficult problems and comfortable with fast-paced environment.
Key Responsibilities:
- Be a technical expert on new project initiatives and participates in solution discovery sessions. Understand the business requirements, assists planning, and implements the approved initiatives.
- Designs, codes and validates complex marketing cloud automations and SQL queries that empower journeys and marketing campaigns.
- Understand the complex Citi data architecture and draw well designed and simple data solutions
- Assist in developing project work plan, creating timelines and drive projects to completion; includes scope formulation, design specifications, and translating business requirements to programming specifications.
- Responsible for improving our Marketing Cloud data model architecture iteratively and increase the operation efficiencies
- Collaborate across email marketing team, campaign team, journey execution and technology teams to manage requests and asks
- Create documentation with technical processes and automation procedures as a user guide to the team
Qualifications:
Bachelor’s degree required; advanced degree and relevant industry certifications strongly preferred (Agile Kanban, PMP, Lean, Salesforce Marketing Cloud developer certification etc.)
- 5+ years’ experience as a marketing cloud developer or administration and solid understanding of SFMC solutions and marketing data models
- 5+ years of hands on experience and demonstrated proficiency with Email studio, Automation Studio, Audience builder, AMPscript and other modules of marketing cloud
- 5+ years direct complex SQL, ETL, data architecture & data warehousing experience
- Experience implementing automated solutions using SJSS or AMPScripts
- Strong knowledge and use of APIs, REST/SOAP webservices
- Excellent written and verbal communication skills and ability to work effectively with non-technical personnel
- Ability to problem solve high-leve software and application issues
- Ability to project manage
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Job Family Group:
Marketing
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Job Family:
Digital & Social Media Marketing
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Time Type:
Full time
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Primary Location:
Jacksonville Florida United States
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Primary Location Full Time Salary Range:
$79,120.00 - $118,680.00
In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
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Anticipated Posting Close Date:
Mar 04, 2025
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Citi is an equal opportunity and affirmative action employer.
Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
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What We Do
Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. We have 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities. We are Citi, the global bank – an institution connecting millions of people across hundreds of countries and cities.
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