Senior Sales Operations Manager

Posted 17 Days Ago
Be an Early Applicant
Cambridge, MA
5-7 Years Experience
Marketing Tech • Software
Wistia is making business more human with video.
The Role
The Senior Sales Operations Manager will optimize Product-Led Sales motions, support sales and customer acquisition teams, manage Salesforce, and collaborate with various teams to improve sales strategies and performance initiatives, ensuring effective data handling and reporting.
Summary Generated by Built In

Wistia is looking for a dynamic Senior Sales Operations Manager to partner with and support our dynamic Sales and customer acquisition teams. This role will report to our Director of Go-To-Market Operations. As a Senior Sales Operations Manager at Wistia, you will be a key advocate for Sales and will play a critical role in optimizing our Product-Led Sales motions to drive revenue & customer growth. 

You will work closely with cross-functional teams including Acquisition, Growth, Product Marketing, Deal Desk, Finance, BI & CS Ops to ensure seamless execution and delivering measurable results. Our Operations team is a cornerstone to our agile execution of strategic initiatives related to our customers, data, process and systems.


Key Responsibilities

  • Act as a Product Owner for Salesforce to ensure accurate and accessible data for reporting and Sales, Marketing, and Customer Success efforts and company dashboards.
    • Lead request intake, prioritization, solution development, strategy, and roadmap for Salesforce as the system of record for Wistia customers 
    • Develop and maintain thorough documentation for processes, data flow, and system integrations
    • Manage standard business processes within Salesforce, including campaign creation, routing, account management, pipeline performance reporting, et al
    • Build sales dashboards and reporting tools to monitor sales performance related to Sales Key Results
    • Collaborate with Marketing and CS Ops to ensure seamless lead routing and handoffs, and gain insights into areas for improvement for internal teams and/or customers
  • Collaborate with senior leadership to implement sales strategies and performance improvement initiatives that align with the company’s goals.
    • Work closely with marketing, finance, product, and customer service teams to ensure alignment and support for sales initiatives.
  • Manage existing Sales technology stack and roadmap, including Salesforce, Outreach, Chili Piper, etc. and ensure seamless integration, data accuracy, and efficient processes.
    • Develop and drive alignment with Sales leadership on the short-term and long-term roadmap of the Sales technology stack and how that best aligns to executional strategy and goals.
    • Train and onboard internal teams on efficient technology usage, change management and evangelize best practices.
  • Work with our Business Intelligence team to create and maintain Sales dashboards specifically around Sales-assisted funnel performance.

Qualifications

  • 5+ years working in a Sales Operations role
  • Strong project and program management skills. 
  • Ability to lead by influence in a dynamic, fast-changing entrepreneurial environment
  • Excellent analytical and problem-solving skills, with the ability to turn data into actionable insights.
  • Salesforce experience required, some Sales Engagement platform (Outreach, Salesloft, Gong, etc.) experience preferred
  • Passionate about continuous improvement, process documentation, and delivery excellence 
  • Ability to understand and effectively communicate key insights from data
  • Familiarity with BI tools such as Mode, Tableau or PowerBI
  • Familiar with Product-Led Growth motions 
  • Exceptional communication and collaboration skills, with a track record of working effectively with cross-functional teams.

Working at Wistia

We try to ensure Wistia is an inclusive and diverse place where everyone feels happy, fulfilled, respected, comfortable, and welcome. We're proud to be an equal opportunity workplace. We care a lot, so our benefits are actually benefits, not just the fun stuff like swag and snacks in the office (though we also have lots of those too!).

We know the biggest investment we can make is in our employees, so we provide:

  • A competitive compensation package that includes internal equity stock options
  • 401k with 3% company contribution, regardless of whether you contribute (Roth 401k available)
  • Fully paid healthcare, dental, and vision insurance (family plans included)
  • Pre-Tax FSA and Dependent Care Account
  • Flexible working hours – work at the times when you operate best, or set aside time for child and/or elderly care responsibilities during traditional “office hours”
  • 16 weeks paid parental leave for all new and expecting parents
  • Unlimited PTO (pretty common for people to take 4+ weeks off throughout the year)
  • Remote-first culture (work from anywhere in the U.S.)
  • Annual professional development stipend (courses, conferences, and more)
  • New hire bonus to enhance your home office setup
  • Pet insurance discount

Location/Remote Opportunities

Wistia is a remote-first company. Employees can work from our beautiful office in Cambridge, MA, or anywhere in the continental US.

Wistia provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Top Skills

Chili Piper
Outreach
Power BI
Salesforce
Tableau
The Company
HQ: Cambridge, MA
190 Employees
Hybrid Workplace
Year Founded: 2006

What We Do

Wistia builds video marketing software that turns your videos, original shows and podcasts into marketing machines. We work hard to bring together people from a wide variety of backgrounds and identities, all with the goal of building more inclusive, more useful, and more impactful products and experiences.

Why Work With Us

This is the most thoughtful and creative team you may ever meet. Wistia is a group of highly motivated, curious, and delightful people who are excited about working on challenging problems. We're building a company where: everyone is a contributor, we strive to grow, as a team and as individuals, and we have a lot of fun!

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