Senior Retention Marketing Manager

About Darkroom

We're building the future of advertising and are looking for the minds to help us do it.

Darkroom is a progressive omnichannel growth marketing agency focused on retail, e-commerce, and consumer businesses. We have been recognized as one of the fastest-growing private companies in America by Inc. 5000 (2023), a top 1% digital advertiser by Varos (2023), and our founders were named Forbes 30 Under 30 recipients for Marketing and Advertising North America (2024).

We are looking for a highly innovative, data-driven, and creative Senior Manager, Retention who’s motivated by the challenge of working with some of the fastest-growing e-commerce and digital brands. You will lead a team of email, SMS, and retention marketing industry experts to drive client revenue, and partner with internal cross-functional colleagues to go deeper on understanding our customer needs and insights with a specific focus on deepening retention and building loyalty.

This is a fully remote role supporting a team in the EST time zone and is open to candidates based in Portugal, Mexico, Brazil, and Spain.

You Should Apply if this sounds like you:

You’re passionate about e-commerce and digital marketing. You’re immersed in the world of direct-to-consumer growth marketing. We're looking for an expert Senior Manager, Retention to join our team! In this role, you will join a growing team within the Retention Marketing Department to strategically develop customized CRM and retention marketing strategies that help our clients grow and scale through email and SMS, subscription, and loyalty programs.

• 7+ years of work experience in digital marketing.

• You immerse yourself in scaling personalized D2C/e-commerce email and SMS programs that build deep customer relationships for clients.

• You can creatively message the value propositions of any brand’s product catalog to create email and SMS campaigns that customers find to be engaging, informative, and persuasive.

• You’re passionate about developing creative customer journeys and loyalty programs that drive loyalty and lifetime value.

• You have experience working in Klaviyo (or a similar ESP’s), including list segmentation, lifecycle drip automations, and triggered events. Additionally, you have knowledge of Shopify and their tech stack options such as Privy, JustUno, Yotpo, Octane A,I etc.

• You have developed SMS and loyalty programming strategies and have experience working with SMS platforms such as Attentive, PostScript, SMSBump, or Klaviyo.

• You're used to working in a fast-paced environment and can project manage multiple tasks at once for yourself, your team, and your clients.

• You love making data-driven decisions and excel at turning analytics into actionable SMS and email strategies that drive client revenue.

• You dedicate time to learning and being on the cutting edge of trends and best practices in the world of DTC marketing.

• You have experience developing and executing customer loyalty programs that enhance LTV.

• You've had at least one direct report before and have exceptional leadership skills working with cross-functional teams.

• Excellent verbal and written communication and presentation skills, plus the ability to clearly articulate and express complex and sometimes technical ideas to a wide variety of people and groups at any level.

A Day in the Life:

• Serve as the senior point of contact for select clients, working to develop best-in-class retention strategies. On a weekly basis, you will meet with clients to discuss current and future initiatives.

• Develop strategic campaign calendars and prioritize projects and initiatives designed to scale your clients’ email and SMS programs.

• Provide support and guidance to help Retention Specialists analyze data, develop winning retention strategies, and create reports for clients happiness.

• Project manage and delegate client tasks to your team, consisting of both specialists and designers. Review all client briefs and designs for approval before they are sent to the client.

• Coordinate cross-departmentally with the Performance Marketing and Strategy teams to develop cohesive and creative campaigns that drive client growth.

• Assign segmentation and QA email and SMS campaigns, ensuring flawless delivery to customer audiences.

• Report on strategic KPIs for clients, creating insights and actionable recommendations to grow client retention engagement, and revenue.

• Execute on automation/flow logic set-up, pop-up builds, and app integrations.

What it's like to work at Darkroom:

We're building the future of advertising and are looking for the minds to help us do it. We only seek out the best, from our clients to our people. Our team is our most sacred asset, and we offer highly competitive salaries and the following perks:

• Unlimited Vacation Policy, and Holidays: Rebooting is one of the most important parts of growth. At Darkroom, you have access to a flexible vacation policy and 10 holidays throughout the year to keep you recharged and sharp.

• Location, location, (or no) location: Remote-first culture with a strong community base. With Hubs in LA, The Bay Area, New York, Philly, Sao Paulo, Lisbon, and Eastern Europe.

• Endless opportunities for growth: Our agency is founded on an interdisciplinary approach, giving Darkroomers insights into services far beyond your job description. Grow your skills and interests beyond your niche and stay at the forefront of the industry through total immersion in cross-functional collaboration.

• Parental Leave: flexible parental leave benefits to support new parents during this important transition, ensuring time to bond with their families while maintaining work-life balance.

Equal Opportunity Statement:

Darkroom is an equal opportunity workplace—we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.