Senior Programmatic Planner

Posted 15 Days Ago
Be an Early Applicant
Street, MD
92K-120K Annually
Mid level
Digital Media • News + Entertainment
The Role
The Senior Programmatic Planner will work with sales teams to develop media proposals and ensure the execution of programmatic campaigns. They will handle client communication, troubleshoot ad performance issues, and assist in the billing process, all while compiling insights from campaign performance reports.
Summary Generated by Built In

OVERVIEW OF THE COMPANY

Fox TV Stations

FOX Television Stations owns and operates 29 full power broadcast television stations in the U.S. These include stations located in 14 of the top 15 largest designated market areas, or DMAs, and duopolies in 11 DMAs, including the three largest DMAs (New York, Los Angeles and Chicago). Of these stations, 18 are affiliated with the FOX Network. In addition to distributing sports, entertainment and syndicated content, our television stations collectively produce approximately 1,200 hours of local news every week. These stations leverage viewer, distributor and advertiser demand for the FOX Network’s national content.

JOB DESCRIPTION

Partner with Sales for Proposals/Avail submissions including media recommendations, screenshots, research, and advise on what is technically feasible to execute. Partner with FLX OTT/Programmatic Sales to ensure successful execution of programmatic campaigns. Assist with PMP and Programmatic Guaranteed set-up, and reporting. Assist with client communication related to our programmatic offerings and optimizations. Help ensure client’s programmatic ad specs are met and communicate out changes to our clients. Troubleshoot campaign performance by investigating ad server bugs, third party discrepancies and under-delivery issues. Ensure an accurate campaign setup between the ad server and SSP. Assist sales in the billing and reconciliation process. Provide support for any client-related emergencies, as needed.

Two years or more of professional advertising and/or media experience. A strong emphasis in programmatic, digital, and online media experience is preferred. One year of digital ad trafficking experience and hands-on experience with SSP, DSPs, and/or ad exchanges. Familiarity with third-party ad servers such as Freewheel, Campaign Manager 360, etc., with a fundamental understanding of video ad serving concepts (i.e., VAST and VPAID). Ability to think critically and use reporting insights to identify bidding behavior and deal optimizations. Proactive and highly organized, with the ability to manage and prioritize multiple projects and campaigns in a timely manner.

Experience in compiling and analyzing insights from campaign performance reports to troubleshoot campaigns as needed. Strong proficiency with Microsoft Excel and PowerPoint. Exceptional organizational, and communication (written and verbal) skills a must. Self-motivated starter who thrives in a fast-paced environment. Experience (Hands on Keyboard) working with Freewheel, Google Ad Manager, and/or Magnite SSP. Strong interest in the digital media, advertising, and emerging technology industries. Knowledge of industry categories, various modes of online ad sales channels and ability to translate those customer requirements into technical/operational solutions. Bachelor’s degree (B.A.) from four-year College or University preferred.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.

At FOX, we foster a culture and environment where everyone feels welcome and can thrive. We are deeply committed to diversity, equity, and inclusion, including attracting, retaining, and promoting diverse talent across our company. We live in a diverse world, with different ideas and different perspectives that come together to spark new ideas and make great things happen. That means reflecting the diversity of the world around us is critical to our company’s success. We ensure that our viewers, communities and employees feel heard, represented, and celebrated both on screen and off.
Click here to learn more about the diverse communities of people behind our brands. 

Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $110,000.00-120,000.00 annually for high cost labour markets such as but not limited to New York City and Los Angeles, $91,600.00-100,000.00 annually for all other US locations. This role is also eligible for various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.

View more detail about FOX Benefits.

Top Skills

Campaign Manager 360
Freewheel
The Company
HQ: New York, NY
5,001 Employees
On-site Workplace

What We Do

Fox Corporation produces and distributes compelling news, sports and entertainment content through its iconic domestic brands including: FOX News, FOX Sports, the FOX Network, and the FOX Television Stations. These brands hold cultural significance with consumers and commercial importance for distributors and advertisers. The breadth and depth of our footprint allows us to deliver content that engages and informs audiences, develops deeper consumer relationships and creates more compelling product offerings. FOX maintains an impressive track record of news, sports, and entertainment industry success that will shape our strategy to capitalize on current strengths and invest in new initiatives. For more information about Fox Corporation, please visit www.FoxCorporation.com.

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