Senior Product Marketing Specialist

Join us on our exciting journey at Dataroid, the award-winning digital analytics and customer engagement platform!

Dataroid empowers leading brands to enhance every individual customer experience through deep customer insight, data science modelling, and omnichannel marketing.

As Turkey's fastest-growing data analytics platform, we embrace challenges, explore new technologies, and aim to impact industries globally by helping businesses harness data to create seamless customer experiences.

At Dataroid, our developers drive innovation, staying ahead of technology trends to deliver simple and seamless solutions. Already used by leading enterprises in finance, airlines, and retail, Dataroid reshapes the experience of over 100 million users.

We are looking for a Senior Product Marketing Specialist who will be responsible for executing marketing activities of our digital analytics and customer engagement platform Dataroid including all digital marketing campaigns, conducting market research, and actively engaging with the business to optimize the performance of our digital strategies.

Key Responsibilities:

• Support the marketing team in building the marketing strategy for Dataroid and executing the digital marketing strategy including campaigns and content.
• Support the go-to-market plan with relevant product content creation
• Create content to convey the benefits of our product to various audiences in sales enablement and other documents, product videos, blog posts, email campaigns, and the website
• Manage all aspects of email marketing campaigns, including market research, content creation, and distribution
• Work closely with sales and customer success teams to understand their competitive selling needs and deliver the necessary materials
• Align with product and sales teams on strategy and messaging
• Measure and optimize the buyer journey as it relates to product feature adoption and usage
• Assist the team in identifying and implementing an SEO strategy to increase brand awareness and improve organic rankings

Qualifications & Experience:

• Minimum of a bachelor’s degree in Business Administration, Marketing, or similar field
• 4+ years of experience in product/digital marketing.
• Strong preference for someone with prior experience at a B2B enterprise software company – experience in data and analytics a plus.
• Experience with Google Ads, Google Analytics and LinkedIn Ads.
• Experience with e-mail marketing tools.
• Strong skills and prior experience in creating engaging and visually appealing presentations.
• SEO experience is a plus.
• Proficiency in Microsoft PowerPoint, Canva, or similar tools is a must.
• Fluent in written and spoken English.
• Excellent written and verbal communication skills for creating key competitive insights and related marketing content.
• Strong problem-solving ability and performance/metrics-driven thinking
• Demonstrated ability to learn quickly and add value immediately in a fast-paced environment
• Technical savviness—with a genuine interest in building things and figuring out how best to demonstrate the benefits of the product.

Why Dataroid? 

🌟Great Compensation & Benefits: We provide an attractive compensation package, including private health insurance, company-supported pension plans, meal vouchers, commute assistance, remote work benefits, and a paid day off for your birthday. 

‍💻Enhanced Workdays: Enjoy the flexibility of adaptable working hours. We offer online events, inspiring guest speakers, office snacks, a culture that limits unnecessary meetings, and many other perks designed to make your weekdays more enjoyable. 

📚Growth & Learning: Your development is our priority, with access to premier online learning platforms like Udemy, digital libraries, and tailored training programs to support your career journey. 

🚀Thriving Community: Be part of a vibrant and close-knit team that values connection. Enjoy happy hours, workshops, seasonal celebrations, and other events that bring us together.

🎯Open Dialogue: Our flat organizational structure fosters direct and transparent communication. Your ideas and feedback are always welcome, ensuring your voice is heard and valued. 

FIND MORE ABOUT US 🔎 

Our career page: https://www.dataroid.com/careers/ 

Our company page: https://www.dataroid.com/ 

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