Senior Product Marketing Manager

Posted 5 Days Ago
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Sydney, New South Wales
Hybrid
Mid level
Software
The Role
As a Senior Product Marketing Manager, you will bridge the gap between market research and product marketing by strategizing and executing product launches, partnering with cross-functional teams to drive growth, and crafting compelling messaging based on market insights.
Summary Generated by Built In

SafetyCulture is a customer and product-led SaaS company on a mission to empower front-line workers to take ownership of their safety and well-being. We believe in making working teams better every day and are committed to building inclusive teams that cultivate a sense of purpose for our employees.


As a Senior Product Marketing Manager, you will play a critical, unique role in bridging the gap between market research and product marketing. As a product marketing leader, you’ll report into the Head of Product Marketing and work closely with the broader marketing, product, and go-to-market (GTM) teams, to solve complex problems that impact millions of users worldwide, and operate at a scale few other Australian tech companies have reached.

About you:

  • You have 3-5 years of experience in product marketing and/or market insights, with a proven track record in executing successful SaaS product launches and strategic insights work.
  • Preferred but not required: Expertise in survey design, data analysis, and visualisation, with proficiency in tools such as Tableau, Amplitude, and Looker
  • You’re great at stakeholder management with experience building strong cross-functional relationships and aligning teams on the same goal.
  • You’re an excellent storyteller with experience crafting product positioning and sales narratives that distill what really matters to a customer in a meaningful, simple way.
  • You're versatile and flexible, able to adapt your tactics to different geographies, industries, personas and use cases.
  • You’re highly organised with experience project managing cross-functional programs of work, and detail oriented with strong decision-making skills.
  • You thrive in a fast-paced environment and you can think at scale while able to zero into the details. You can balance multiple projects and not lose focus.
  • You are someone with a growth mindset who loves solving problems for our customers and enjoys working as part of a team.

How you'll spend your time:

  • Strategise and execute end-to-end launches to successfully take new features, products and services to market both internally and externally.
  • Partner with product, marketing, and GTM teams to drive growth, adoption, and engagement of a select portfolio of platform products and services, while also increasing SafetyCulture's reach and market presence.
  • Craft and deliver compelling messaging that makes the complex simple, resonates with customers and builds a point of difference in the market.
  • Conduct market research to understand competitors and customers. Provide actionable insights to inform product roadmap and marketing positioning.
  • Summarise insights to draw meaningful conclusions and effectively communicate findings to influence roadmap and company strategy.
  • Develop new sales enablement collateral which communicates complex concepts, technology updates and product features in a simple, digestible way.
  • Drive cross-functional alignment to our customer insights, our roadmap, addressable markets and processes.
  • Promote a data-driven culture, prioritising impactful projects that significantly influence business strategy and operational excellence.

Why SafetyCulture?

  • Flexible working arrangements. We encourage you to create the best work blend while working from your home and the local SafetyCulture office
  • You’ll have access to professional and personal training and development opportunities 
  • We’re a pet friendly workplace 
  • Hackathons - if you’re into them :) 
  • Workshops and Lunch & Learns from our leadership and industry experts
  • We also encourage you to get involved in the community, open source work, attending talks and events, and experimenting with new technologies; whatever floats your boat!

But wait, there’s more... You’ll also receive other perks such as:

  • Equity with high growth potential, and a competitive salary
  • Great food! Our In-house chefs will serve up fresh and healthful breakfast, lunch and unlimited snacks catering to all dietary requirements
  • Love coffee or tea? Our commercial espresso machine has you covered. We also have beer and wine on tap, a pool table, board games, and books library
  • Wellbeing is key! We offer initiatives such as subsidized fitness programs, EAP services and generous parental leave policy
  • Last but not least, we celebrate quarterly and our teams love the annual ShipIt global company offsite 
The Company
HQ: Kansas City, MO
619 Employees
On-site Workplace
Year Founded: 2004

What We Do

SafetyCulture is a global technology company that puts the power of continuous improvement into everyone's hands. Our operations platform unlocks the power of observation at scale, giving leaders visibility and workers a voice in driving quality, efficiency, and safety improvements.

More than 60,000 customers use our operations platform to perform checks, train staff, report issues, and automate tasks. In doing so, we drive processes that help businesses get better every day.

Recent analysis by Forrester found that our flagship products provide a 214% return on investment for customers, and USD $3.6M in cost savings from operational improvements.

From top Australian ASX-listed grocer and retailer Coles and American aviation giant JetBlue, to Europe’s largest hospitality multi-national Accor, our operations platform is helping teams in every industry.

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