Senior Product Marketing Manager (hybrid)

Company Description

Rewind is a service that protects the critical data that powers businesses of all sizes. Our focus is on backing up data that lives in the cloud - in apps like Jira, GitHub, Confluence and Shopify. We are backed by Insight Partners, Inovia, Bessemer and Atlassian Ventures and are proud to be recognized as one of Canada's 50 fastest growing technology companies (2023 Deloitte Fast 50). We invite you to read our startup story to learn where we came from and where we’re going.

Read about our mission, story and values here.
To find out more about our perks, click here.
Some of our Blogs might help you get a better understanding of what we do here. You can find them all here.

Thriving at Rewind:

We embrace the fast-paced, ever-changing nature of startup life. If you love working with speed, agility, and creativity, you’ll feel right at home here. Here's what it takes to succeed with us:

• Team-First Mentality: We put teamwork at the core of everything we do, believing that we are better when we are together. Success is shared, and when the team wins, we all win.
• Performance-Driven Mindset: We are proactive, goal-oriented, and focused on delivering tangible, high-quality results. We go beyond meeting expectations - we aim to exceed them.
• Flexible Work-Life Approach: We encourage balance and understand the need to recharge. While we stay agile for urgent needs, we make sure there's time to recover and enjoy life.
• Customer Centricity: Our commitment to customers shapes everything we do. We listen, build relationships, and innovate - from our dedicated customer support team to our engineers, everyone at our company is focused on solving problems that matter most to our users.
• Taking Initiative: We value ownership and proactive problem-solving. We encourage team members to think creatively, take ownership, and lead improvements. Your ideas and actions drive our success.
• We Make Time for Fun: We work hard and make time to enjoy the journey. It’s not just about hitting milestones—it’s about making the experience rewarding along the way.

Job Description

This role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You are the steel thread that builds go-to-market strategies and executes product launches.

You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our marketing, partner and sales channels to be successful.

You will collaborate with the demand generation and content team to develop innovative programs that drive continued demand. The ability to grasp and present our product’s value proposition in a way that clearly articulates how we solve our buyers’ problems is critical to success. You are obsessed with tracking performance and have the data to prove what’s working and what isn’t.

In addition to the marketing team, you will regularly collaborate with product managers, partners and sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in. 

Your responsibilities:

• Conduct Market Intelligence—be the expert on our buyers, who they are, how they buy and their key buying criteria.

• Understand the competitive landscape—be an expert on our competition and how they are positioned.

• Collaborate with product management and marketing communications to develop product positioning, messaging and content that resonates with our target buyer personas.

• Understand and document our buyer’s journey, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.

• Develop marketing programs for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.

• Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.

• Plan the launches of net-new products, features and releases of existing products, and manage the cross-functional implementation of the plan.

• Act as the primary thought leader for the products you support externally, including speaking engagements and written works.

• Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.

Qualifications

Having 5+ years of experience in product marketing in a B2B SaaS environment is crucial to be successful in this role. You also have an experience working in a startup or a scale up organization in a highly collaborative environment.

You also have:

• Experience working with product teams to define product strategy

• Strong technical background and understanding (you ideally have a development degree or have proven experience working with technical teams speaking their language)

• Strong quantitative analytical ability and excellent written and oral communication skills in positioning, messaging and narrative story telling

• Customer-centric with experience speaking directly with customers

• Comfort in a fast-paced, entrepreneurial, start-up environment

• The ability to stay highly organized while managing multiple projects and priorities

Additional Information

Where You'll Be
Our organization follows a hybrid work structure where employees work from the office three days/week. This role will be based out of our Toronto office.

How Rewind Will Support You
We know that enjoying the journey is just as important as reaching our goals. We work hard to create a positive, inclusive environment where fun and laughter are part of our everyday routine. We also offer a variety of benefits to support your success both at work and in your personal life which includes but is not limited to: 

• Flexible working hours 
• Employee stock options
• Health benefits
• 3 weeks vacation
• 7 life leave days
• 2 Level Up days for professional development
• 1 volunteer day
• Summer hours (off every other Friday from June - September) and office closed during the holiday break in December
• 4 week sabbatical after 4 years with us
• Paid parental leave
• $5000/year professional development allowance (you can take courses, buy books, attend conferences, cover certifications, etc)
• $1000/year wellness/home office allowance

Rewind is committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. We value how each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our company. We strongly encourage candidates of all different backgrounds and identities to apply.