Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.
CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS’s in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers.
Position Summary
Within our fast-growing retail media network, CVS Media Exchange (CMX), we are seeking an experienced Senior Product Marketing Manager. This leader is responsible for leading the development and execution of comprehensive marketing and sales enablement strategies that work backwards from the needs of our customers and drive awareness and adoption of digital solutions. In this role, you will partner with cross functional teams to conduct research and build business cases to shape the digital product strategy and roadmap. With a growing suite of advertising products, you will develop go-to-market strategies and plans that include persona definition, product positioning, and messaging, and craft materials for Sales and external stakeholders to drive product adoption and revenue.
The ideal candidate will be collaborative, results oriented, and manically focused on building product strategies that solve market needs – with a track record of successfully launching features in the market. As part of a small team, you will need to be comfortable operating with autonomy and thrive in a startup environment. The Senior Product Marketing Manager will also have strong writing and communication skills, and proven ability to own new initiatives in partnership with cross-functional teams (sales, marketing, product). Experience working in media or retail advertising is preferred.
Your responsibilities will include:
- Craft and execute product-specific marketing plans and strategies to advance digital product positioning and adoption
- Develop client-centric digital product narrative to ensure continuity of messaging and presentation of product value and benefits
- Provide guidance to the digital product team on their go-to-market strategy and identify channels, tactics, and content for campaigns
- Build marketing & sales enablement strategies that translate technical information into commercially relevant assets including presentations, product videos, sell sheets, case studies, infographics, PR and more
- Be the advocate and voice of the customer by leveraging primary and secondary research to get a deeper understanding of our customer segments and markets and sharing with internal teams
Location
This role is hybrid and commutable to one of the following Corporate Hubs, which you must work in the office of 3 or more days a week: Boston, MA, Wellesley, MA, Woonsocket, RI, New York, NY, Blue Bell, PA, or Chicago, IL.
Required Qualifications
- 5+ years of marketing experience with a foundation of retail/CPG ecosystem and digital media
- 3+ years cross-functional leadership experience
- 2+ years of retail media or retail agency strategy experience
- 2+ years of digital marketing experience including examples of testing and validating new opportunities
Preferred Qualifications
- Experience in product marketing for digital advertising, B2B software, or ideally, Retail Media and search platforms
- Clear understanding of the retail media landscape and solid understanding of advertising ecosystem and platforms
- Proven ability to work cross functionally with product management, marketing and sales teams
- Excellent communication skills in both written and oral forms across a diverse audience base
- Structured thinker and analytical, comfortable mining and utilizing data for strategy and collateral creation
- Self-motivated and embrace working in a continuously evolving, fast-paced environment
Education
Bachelor’s degree in Business, Marketing or related field or equivalent (HS Diploma and 4 years of experience) required
MBA preferred
Pay Range
The typical pay range for this role is:
$82,940.00 - $199,144.80
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.
In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.
For more detailed information on available benefits, please visit Benefits | CVS Health
We anticipate the application window for this opening will close on: 02/28/2025
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
What We Do
CVS Health is the leading health solutions company that delivers care in ways no one else can. We reach people in more ways and improve the health of communities across America through our local presence, digital channels and our nearly 300,000 dedicated colleagues – including more than 40,000 physicians, pharmacists, nurses and nurse practitioners.
Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications, or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by improving access, lowering costs and being a trusted partner for every meaningful moment of health. And we do it all with heart, each and every day.
