Senior Product Manager - SMB

Company Description

Daxko powers health & wellness throughout the world. Every day our team members focus their passion and expertise in helping health & wellness facilities operate efficiently and engage their members.

Whether a neighborhood yoga studio, a national franchise with locations in every city, a YMCA or JCC--and every type of organization in between--we build solutions that make every aspect of running and being a member of a health and wellness organization easier and delightful. 

Job Description

The Senior Product Manager will drive the next phase of growth for Zen Planner, an established product within our portfolio of fitness and health club management solutions. This role requires a proven track record of scaling B2B products through a combination of product-led growth strategies and deep focus on customer experience. You will be responsible for evolving the product experience, accelerating time-to-value, and driving sustainable growth through strong customer retention and expansion.

As the leader for your product line, you will develop and execute a comprehensive growth strategy that spans the entire customer journey - from initial discovery through long-term success. This includes optimizing the user experience, enhancing onboarding flows, and ensuring that all touchpoints are designed to drive both customer success and business growth.

What will you do?

• Manage the business metrics of the product line (bookings, revenue, margin, gross retention), providing recommendations to improve the commercial performance of our products and ensure financial goals are met
• Extract maximum commercial value from the product line through packaging, pricing, and new feature development
• Drive highly effective customer experience as measured by NPS, understanding and improving the end-to-end customer journey
• Provide ongoing market analysis and action plans by tracking the market and competitive dynamics for the product line
• Identify customer and market requirements through market analysis, win/loss calls, and voice-of-customer (VOC) interviews
• Design and drive the product roadmap and portfolio for both short- and long-term growth by collaborating with internal and external stakeholders, including customers, partners, ISVs, Marketing, Sales, and Customer Success
• Own and optimize key activation metrics including time-to-value, activation rates, and product adoption
• Implement in-product analytics and feedback loops to enhance user experience
• Partner with UX Design to create intuitive self-service experiences that accelerate customer success
• Partner with Customer Success to identify opportunities for product-driven customer growth
• Drive product optimization initiatives while maintaining feature-rich functionality

Qualifications

Successful candidates will demonstrate:

• Commercial product management expertise – Demonstrate a track record of success in B2B product management
• Strategic/Tactical Balance – Ability to balance the market and product vision
  with disciplined tactical execution
• Market Focus – Analyze and understand of market segmentation, trends, players and the impact to product commercialization and strategy
• Customer Focus – Analyze and understand voice of the customer (win/loss, NPS, customer interviews) and the impact to customer experience
• Product Focus – Translate market and customer feedback into requirements,
  driving product delivery through an agile release process
• Cross-functional leadership – Lead and drive execution across Development, Sales, Marketing, Support, and Customer Success
• Drive & Grit – Operate in a fast-paced environment with a focus and determination to achieve high-quality results
• Engaging Presence – Use your interpersonal skills to effectively engage with prospects and customers, getting them excited to speak with you and learn more about their product use case

Minimum qualifications:

• Bachelor's degree in Business Administration, Marketing, Engineering or related field, or equivalent experience
• 6+ years of B2B software Product Management experience
• Demonstrated experience with product-led growth and customer experience optimization
• Strong verbal and written communication skills with ability to influence at all levels
• Experience with product analytics tools and methodologies
• Ability to travel up to 25%

We're particularly interested in candidates who can speak to:

• Experience driving significant product growth through customer-centric initiatives
• Success implementing product-led growth strategies in B2B environments
• Track record of enhancing complex product experiences
• Expertise in customer journey optimization
• History of improving key product metrics through strategic initiatives

Additional Information

#LI-Remote

Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full-time team members. Some of our favorites include:

🏝 Flexible paid time off 
⚕️ Affordable health, dental, and vision insurance options
💪 Monthly fitness reimbursement
🤑 401(k) matching
🍼 New-Parent Paid Leave
👖 Casual work environments
🏡 Remote work

All your information will be kept confidential according to EEO guidelines.