Senior Product Manager, Identity

About the team
The Advertising & Marketing Technology Product team at Pfizer is building products and driving innovation for one of the world's largest commercial businesses in the biopharma space. Our team uses data, technology and AI to help Pfizer's brands devise innovative marketing and advertising strategies that improve patients and healthcare physicians (HCPs) outcomes. Are you passionate about building products that will drive critical business decisions and impact Pfizer's Commercial Business at a global scale? If you enjoy working on complex business problems that require first principles thinking, then please read on.
What You Will Achieve
We are seeking an experienced product leader to own and drive Pfizer's Unified Commercial Identity (UCI) products. This is a unique product management role within Pfizer Advertising and Marketing Technology organization, where you will lead the development of a robust, privacy-compliant identity product line that supports advanced segmentation, audience targeting and measurement across omni-channel marketing and media campaigns. You will use the latest innovations in AI and Machine Learning (ML) for identity resolution to increase marketing and media effectiveness for Pfizer's brands.
In this role, you will lead:

• Product strategy and roadmap: Lead the product line from concept through execution, defining vision, use cases, product roadmap and OKRs that align with business outcomes and customer needs.
• Cross-Functional Collaboration: Work closely with multiple internal teams including Engineering, Data Science/ Commercial Analytics, and Digital to ensure alignment on product vision, strategy, roadmap deliverables and dependencies.
• Technical Documentation and artifacts: Write and deliver technical requirement documents and artifacts required to enable the development of products, features, and infrastructure.
• Identity and Audience efforts: Lead the development of identity resolution capabilities, ensuring accuracy and compliant handling of data. Partner with Digital, Engineering and Commercial Analytics/ Data Science to define ID associations, scoring and data modeling to enhance audience creation, segmentation, targeting and personalization. Enable third party integrations with the partner ecosystem to push and pull audiences for activation and reporting.
• Innovation and experimentation: Collaborate with Data Science/ Commercial Analytics and Engineering for leveraging AI/ ML to increase CRM and media effectiveness.

Basic Qualifications:

• Bachelor's or Master's degree in computer science, Information Technology, or a related field.
• 7+ years of experience in product management within the AdTech, Media or Consumer tech industry
• The ideal candidate will have a deep understanding of identity resolution, audience segmentation, and the digital advertising ecosystem.
• Proven track record of successfully launching and managing complex products from ideation to execution.
• Strong analytical and problem-solving skills, with experience defining and tracking key success metrics for iterative product improvements.
• Strong communication and leadership skills, with the ability to influence stakeholders at all levels.
• Experience in working in and/ or leveraging CRM, and Data Cloud will be an advantage
• Experience in applying AI/ML for audience creation and optimization to improve addressability

Preferred Qualifications:

• Knowledge of Consent management, data governance, data privacy regulations (e.g., GDPR, CCPA) and their implications for identity and audience products.

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Work Location Assignment: Must be able to work in assigned Pfizer office 2-3 days per week, or as needed by the business
Last day to apply: February 6th 2025
This role is not remote
The annual base salary for this position ranges from $120,800.00 to $201,400.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Information & Business Tech
#LI-PFE