At Practice Better, we believe health and wellness practitioners deserve a platform that fully supports both their clients and their business. That’s why we’re building the #1 all-in-one EHR designed specifically for holistic health practitioners, giving them the tools to seamlessly run their practice, deliver personalized care, and scale their impact.
Founded in 2016 and built by practitioners, for practitioners, we’ve grown into a global platform serving tens of thousands of health and wellness professionals in 70+ countries. In 2023, we acquired That Clean Life, the leading nutrition planning software, expanding our commitment to root-cause, holistic care.
We’re on a mission to empower health and wellness practitioners to transform lives—without having to choose between great client care and business growth. And we’re just getting started.
Position title: Senior Product Manager, Growth
Location: The candidate must be located in the Canada, or USA. Our HQ office is located in Toronto, ON, Canada, but the role is remote/hybrid/flexible.
Reports to: VP, EPDG
About the Role:
The Senior Product Manager, Growth will play a key role in driving product-led growth (PLG) strategies across Practice Better and That Clean Life. This individual will focus on data-driven experimentation, user acquisition, onboarding, retention, and monetization to accelerate growth. The ideal candidate is analytical, customer-focused, and experienced in leading cross-functional initiatives that deliver measurable impact.
What You’ll Do:
Growth Product Strategy and Roadmap:
- Develop and execute a growth-focused roadmap informed by data and experimentation.
- Identify opportunities to enhance acquisition, activation, retention, and monetization through growth product initiatives.
- Leverage customer insights, market trends, and competitive research to drive and inform growth roadmap.
Experimentation, A/B Testing, and Data-Driven Decision Making:
- Design, execute, and analyze A/B and multivariate tests to optimize conversion and engagement.
- Utilize experimentation frameworks and analytics tools (e.g Amplitude) to quickly validate hypotheses, measure success, and iterate based on data insights.
- Define and track growth KPIs, incorporating learnings into future strategies.
User Onboarding, Acquisition, and Retention:
- Improve user onboarding experiences to reduce friction and enhance activation.
- Implement growth loops and personalized engagement strategies to drive user retention.
- Partner with design and engineering teams to enhance user journeys and optimize key flows, reducing drop-offs and time-to-value.
Cross-functional Collaboration:
- Work closely with engineering, design, marketing, sales, and customer success to drive alignment on growth initiatives with business goals.
- Support product-led growth (PLG) campaigns in collaboration with marketing teams using tools like Segment and Amplitude.
- Engage with GTM teams to optimize conversion rates and improve customer acquisition efficiency.
Market Research and Competitive Analysis:
- Stay informed on industry trends, competitor strategies, and user behavior to identify growth opportunities.
- Conduct user research, customer interviews and data analysis to refine the growth roadmap.
Performance Analytics and Growth Metrics:
- Define and track north star growth metrics, ensuring visibility across stakeholders.
- Analyze funnel conversion rates, retention curves, and monetization metrics to uncover growth bottlenecks and opportunities.
- Build and maintain dashboards to provide real-time insights into product performance and experiment results.
Pricing and Packaging:
- Support pricing and packaging experiments to optimize revenue and customer lifetime value (LTV).
- Collaborate with finance and marketing teams to refine pricing strategies based on data insights.
What you are:
- 5-8+ years of experience in product management with a focus on growth, experimentation, and data-driven decision-making.
- Experience with A/B testing, growth analytics, and experimentation frameworks.
- Strong analytical skills, with expertise in tools such as Amplitude, Mixpanel, Google Analytics, Looker, SQL.
- Experience working in PLG-focused SaaS environments.
- Strong communication and collaboration skills, with experience working cross-functionally.
- Background in Vertical SaaS, Health & Wellness, or Healthcare Tech is a plus.
Key Outcomes & Success Metrics:
- High-Impact Experimentation & Learning Culture:
- Run high-velocity growth experiments to optimize acquisition and retention.
- Establish a rapid test-and-learn framework that informs product strategy.
- Customer Acquisition & Activation:
- Improve activation and conversion metrics by 10-20% within the first year.
- Optimize onboarding flows to reduce drop-off rates.
- Revenue Growth & Monetization:
- Support pricing experiments to increase ARPU and LTV.
- Experiment with feature gating and bundling to drive monetization.
- Cross-Functional Alignment:
- Collaborate effectively with product, marketing, sales, and customer success teams.
- Provide visibility into growth performance and drive alignment across teams.
This role offers an exciting opportunity to shape the growth strategy at Practice Better and That Clean Life, leveraging data-driven experimentation and product innovation. If you are passionate about scaling growth through impactful product initiatives, we'd love to hear from you!
Our Perks and Benefits:
- Unlimited Vacation: We believe you can be highly productive and still have plenty of time for life outside of work
- Generous health benefits plan: Coverage starts from Day 1 and includes vision & dental
- Choose your device: Are you Team Windows or Apple? You shouldn’t have to compromise, especially if you work more efficiently on a specific operating system. When you join us, you get to pick!
- Retirement savings matched up to 2% (401K / RRSPs)
- Home Office Allowance: $500/year to ensure your home office is set up for optimal comfort and productivity
- Health & Wellness Allowance: $750/year to support your health & wellness related goals and hobbies
- Learning & Development Allowance: $1,000/year to explore a new skill, attend a conference, read some new books, etc.
- Fully Remote: Work from the comfort of your own home with the choice to access our downtown Toronto office or WeWork hubs for a change of scenery
- Events & Free Lunches: We prioritize weekly team bonding and monthly company-wide social events with a lunch stipend. We pride ourselves on maintaining a culture where everyone feels engaged, inspired, and excited to come to work every day!
Practice Better is an equal-opportunity employer. When you apply for a role at Practice Better, your application will be considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We are committed to providing accommodations for applicants with disabilities during the application and interview process. If you require assistance or accommodations due to a disability, please let us know.
We know there is no perfect applicant for any role. So, whatever your path, we’re glad it brought you here. We encourage you to apply if you think you’re right for the role.
Top Skills
What We Do
Practice Better is a leading all-in-one practice management software solution transforming how Health & Wellness professionals run their practices and support their clients. Trusted by practitioners across the globe, Practice Better empowers wellness professionals to streamline admin work, engage clients and scale their practices beyond traditional 1:1 models. Thousands of health & wellness professionals rely on Practice Better to scale smarter and empower their clients to live better
