Senior Product Manager, Growth

About The Role

We are seeking an experienced and innovative Sr. Product Manager to join our team and play a pivotal role in driving the success of our suite of products. As a Sr. Product Manager at Thesis, you will lead the end-to-end product lifecycle, from ideation to launch, and will be responsible for developing products that resonate with our target audience while adhering to the highest standards of quality and efficacy.

How You'll Make an Impact:

• Define and execute the growth and conversion rate optimization strategy, focusing on improving website performance, funnel efficiency, and customer lifetime value (LTV).
• Lead and prioritize a roadmap of A/B tests, multivariate experiments, and other initiatives to optimize key performance metrics (e.g., conversion rate, bounce rate, time-to-purchase).
• Partner with cross-functional teams (marketing, design, engineering, etc to conceptualize, develop, and implement growth-focused features and optimizations.
• Analyze user behavior, product performance, and conversion data to identify friction points and opportunities for improvement.
• Own the end-to-end process for growth experiments, from ideation and hypothesis creation to execution, analysis, and iteration.
• Monitor, report, and communicate the performance of growth initiatives, using KPIs and dashboards to drive data-backed decisions.
• Collaborate with the engineering team to ensure seamless implementation of optimizations and improvements.
• Stay up-to-date with industry trends, tools, and techniques in CRO, growth hacking, and product management to identify new opportunities.
• Develop and execute a comprehensive product strategy that aligns with Thesis' brand vision, customer needs, and market trends.
• Create and manage the product roadmap, prioritizing features and enhancements based on customer feedback, business goals, and industry trends.
• Define clear product requirements, ensuring alignment with customer expectations, regulatory standards, and technical feasibility.
• Monitor product performance, gather feedback, and iterate on products to drive continuous improvement and maintain relevance in the market.
• Utilize data and analytics to measure product success, identify opportunities for optimization, and inform future product decisions.

We're Excited About Your:

• Bachelor's degree in Business, Marketing, Science, or related field.
• Proven experience as a Product Manager, ideally in the health, wellness, or supplements industry.
• Strong understanding of supplements, cognitive health, and related market trends.
• Exceptional project management skills with a track record of successfully leading cross-functional teams.
• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
• Excellent communication and interpersonal skills to collaborate effectively with internal teams and external partners.
• Results-oriented, innovative thinker with a passion for creating products that drive meaningful impact.

Pay Transparency:

We can’t quantify everything we think you’ll love about working at Thesis, from the exciting projects you’ll work on, to the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes comprehensive benefits and equity. The base salary hiring range for this position is $160,000-175,000, but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.

A Few of Our Perks and Benefits:

• 💵 Competitive compensation with an exceptionally generous equity package
• 🩺 Competitive Health, dental, and vision plans (including a 100% covered premium plan for all 3!)
• 🚆 HSA, FSA and pre-tax commuter benefits for parking and transit
• 🚀 Ancillary benefits through Talkspace, One Medical, Kindbody, Teladoc, Classpass and more!
• 📈 401k to help you plan for the future
• 🏖 Flexible PTO because we respect the need for work/life harmony
• 🏋️ $100 monthly wellness stipend for your wellbeing (e.g. massage, cryotherapy, psychedelic therapy, etc.)
• 💊 Unlimited (yes, unlimited) Thesis nootropics
• 🎓A strong emphasis on promoting from within and personal development
• 🐕 A dog-friendly office located in the heart of Flatiron steps from Union Square and Madison Square Park
• 🏢 Hybrid work model

Our Values:

• Meet Your Potential: At Thesis, we create opportunities for personal and professional growth. We reward hard work, dedication, and an entrepreneurial spirit. We believe in open and honest feedback to help us continually learn and improve. In return, we are committed to providing the resources, support, and guidance for our team to achieve their ambitions and meet their potential. 
• Own Outcomes: We are driven by achieving meaningful results, both for our customers and our business. We’re proactive, conscientious, and take responsibility equally in times of triumph and challenge. We also operate with a sense of urgency because we want to seize the opportunity to create a new category and bring nootropics to everyone who needs them.
• Lead with Science and Data: We are obsessed with data to understand our impact, and always seek the truth through objective metrics that help us make informed decisions. Science and evidence underpin everything we do, from product formulation to marketing claims. We’re committed to making the highest quality nootropics on the market and measuring our efficacy.
• Create Exceptional Experiences: We are committed to creating a work environment that fosters a unique culture and deep sense of belonging. We create exceptional experiences by showing up for each other, giving each other the benefit of the doubt, and building an inclusive and warm environment—in and outside of the office. We’re equally committed to showing up for our customers by delivering a thoughtful and impactful experience for anyone who tries one of our products.