Roku is the #1 TV streaming platform in the US and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the team
At Roku, our Ads Measurement product team is building measurement products and collaborating with industry leaders in the ad measurement space to effectively measure the impact of CTV Media on advertiser outcomes. The product team works cross-functionality to understand advertiser needs and market opportunities, analyzes data to draw insights and learnings, collaborates on a thoughtful go-to-market plan to drive the success of the latest features, and works hand-in-hand across multiple engineering, Data Science, and UX teams. The product team's largest contribution is to provide the what and why strategy backed by data for feature development and ensure the success of the business line.
About the role
The Senior Product Manager role for Roku’s Ad Platform is a highly technical and data-driven role that requires a strong understanding of the ad stack, basic ad measurement, and data flow concepts, the evolving identity landscape, and a sound understanding of basic API and database architecture concepts. The ideal candidate will have 5+ years of experience in product management and data analytics/APIs. They will be working to solve Measurement and Data onboarding/sharing problems for top global & D2C brands and other partners to drive insights and quantify ad effectiveness. You'll identify new market opportunities, define the what/why statements for product features, understand customer needs, and drive cross-functional success between data science, engineering, marketing, and sales
For New York Only - The estimated annual salary for this position is between $129,000 - $255,000 annually.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What you'll be doing
- Design, develop, and enhance APIs that support data access and reporting across various ad tech platforms.
- Map and optimize data flows across internal and external systems, ensuring efficient data ingestion, transformation, and delivery.
- Work closely with data engineering and analytics teams to structure data tables that enable accurate measurement and reporting.
- Ensure API scalability, reliability, and security by defining clear technical requirements and working with engineering teams to implement best practices.
- Translate business needs into technical specifications, including API schemas, data models, and processing workflows.
- Shape the future of event-level data collection & reporting products for advertisers
- Build and evolve products that generate insights around the effectiveness of Roku media spend towards advertiser outcomes
- Create and communicate product strategy, roadmap, plans, and progress to stakeholders
- Stay on top of industry trends in the advertising ecosystem, especially concerning data, privacy (Chrome Privacy Sandbox, Apple Ad Attribution Kit, etc.)
- Define metrics and KPIs you will use to measure the success of your products
We're excited if you have
- 5+ years of product management experience with a focus on ad tech, data platforms, or ad measurement/analytics products.
- Knowledge of ad measurement, and its underlying infrastructure and key processes
- Lead the buildout, launch, and adoption of new API-based products used in digital advertising
- A systems thinker with a technical product mindset.
- Understands how APIs, databases, and data pipelines interact across an ad tech ecosystem and can write clear technical requirements and collaborate effectively with engineers.
- Exceptional Analytical and problem-solving skills.
- Comfortable leveraging large amounts of data to drive decisions, can break down complex data and business problems into structured, logical solutions , and comfortable with SQL
- Strong familiarity with ad measurement methodologies, including attribution, lift testing, and MMM
- Knowledge of identity resolution and privacy-safe data collaboration, including clean rooms and differential privacy.
- Experience working cross-functionally with global engineering, Data Science, Legal, Product Marketing, Sales, and collaborating with other product teams to identify our clients' needs and gather requirements to solve them
- Experience presenting to customers and executive leaders - possess excellent interpersonal skills, as well as align a diverse set of stakeholders towards a common goal
- Bachelors or Masters in Statistics, Mathematics, Economics, Engineering or related field
#LI-SR2
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
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Top Skills
What We Do
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and Roku TV™ models are available around the world through direct retail sales and licensing arrangements with TV OEMs and service operators.
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