Senior Product Manager - Advertising Technology

About the team
The Advertising & Marketing Technology Product team at Pfizer is building products and driving innovation for one of the world's largest commercial businesses in the biopharma space. Our team uses data, technology and AI to help Pfizer's brands devise innovative marketing and advertising strategies that improve patients and healthcare physicians (HCPs) outcomes. Are you passionate about building products that will drive critical business decisions and impact Pfizer's Commercial Business at a global scale? If you enjoy working on complex business problems that require first principles thinking, then please read on.
What you will achieve
We are looking for a Senior Product Manager to own and build Pfizer's global performance media tech stack. This is a high impact role to own vision, and execution to scale Pfizer's inhouse/ hybrid programmatic media capabilities.
This is a global role, where you will work cross-functionally with Pfizer's performance media, CRM Marketing, engineering, digital, legal, and other product management teams to build products that harmonize business outcomes, e.g., reach, lift, mROI with meaningful experiences for patients and HCPs.
You will help Media and Marketing teams reach new and existing customers using data, targeting, media optimization and AI tooling to drive business impact.
In this role, you will lead:

• Product strategy and roadmap: Lead the end-to-end product management for Pfizer's in-house advertising tech products. Define vision and strategies for ad tech product portfolio, use domain expertise in ad tech to define user personas and their needs and build innovative products that enable marketing and media effectiveness at scale.
• In-housing and scaling: Work with Performance Media, CRM Marketing and Data Science/ Commercial Analytics to evaluate key product and infrastructure requirements for in-housing efforts to influence product prioritization and build vs partner decisions.
• Engineering and Digital Collaboration: Define business and technical requirements to guide a team of engineers and digital stakeholders and manage the program aspects including business reviews and working backward plans. Manage bottlenecks, provide escalation, anticipate, and make trade-offs to balance the business needs versus technical constraints.
• Continuous Experimentation: Experience in running experiments and proof-of-concept (POC) for new product ideas including setting up high-level test design, objectives and success criteria. Monitor and report on performance, making recommendations for optimizations and improvements.
• Managing Complexity: Comfortable operating in a complex and ambiguous environment, making high-judgment decisions, both with data and with limited/ no data.

Basic Qualifications:
To be successful, you must have a strong product management background, combined with experience in digital advertising and a proven track record of delivering successful ad products.

• Bachelor's or Master's degree in computer science, Information Technology, or a related field.
• 7+ years of experience in product management within tech industry, working in the AdTech, Digital Media or internet companies.
• Experience in building and managing product ceremonies, writing docs and artifacts.

Preferred Qualifications:

• • Hands-on experience working on a DSP, targeting and audience products in a large tech, Agency, Media or Retail Media company
• • Use of AI/ML in media and Ad tech

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Work Location Assignment: Must be able to work in assigned Pfizer office 2-3 days per week, or as needed by the business
Last day to apply: February 6th 2025
This role is not remote
The annual base salary for this position ranges from $120,800.00 to $201,400.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Information & Business Tech
#LI-PFE