Senior Product Manager (AdTech)

Company Description

Depop is the community-powered circular fashion marketplace where anyone can buy, sell and discover desirable secondhand fashion. With a community of over 35 million users, Depop is on a mission to make fashion circular, redefining fashion consumption. Founded in 2011, the company is headquartered in London, with offices in New York and Manchester, and in 2021 became a wholly-owned subsidiary of Etsy. Find out more at www.depop.com 

Our mission is to make fashion circular and to create an inclusive environment where everyone is welcome, no matter who they are or where they’re from. Just as our platform connects people globally, we believe our workplace should reflect the diversity of the communities we serve. We thrive on the power of different perspectives and experiences, knowing they drive innovation and bring us closer to our users. We’re proud to be an equal opportunity employer, providing employment opportunities without regard to age, ethnicity, religion or belief, gender identity, sex, sexual orientation, disability, pregnancy or maternity, marriage and civil partnership, or any other protected status. We’re continuously evolving our recruitment processes to ensure fairness and are open to accommodating any needs you might have.

If, due to a disability, you need adjustments to complete the application, please let us know by sending an email with your name, the role to which you would like to apply, and the type of support you need to complete the application to [email protected]. For any other non-disability related questions, please reach out to our Talent Partners.

Role:

We’re currently hiring for a Senior Product Manager (AdTech) in our London HQ to run one of Depop’s cross-functional teams. You’ll report to the Group Product Manager in the Martech pillar and you will be expected to help guide your unit while delivering a contribution to its impact and strategic roadmap.

Responsibilities:

Vision, strategy and roadmap:

• Create and evolve a strategic roadmap for our AdTech capabilities by identifying emerging trends and technologies in AdTech and assess their potential impact on Depop 

• Collaborating with leadership to ensure AdTech strategy supports broader business objectives

• Maintain and prioritise a backlog of improvements that is balanced and refined continuously

• Define key performance indicators (KPIs) to measure the success of AdTech initiatives

Deciding what to build:

• Prioritising features to deliver the highest impact against quarterly objectives based on your team’s resources and a full and future facing view of the ever-changing AdTech / Privacy landscape

• Combine research, an understanding of marketing strategy, rigorous data exploration and technical guidance to make informed decisions about the vital few worth building, what to not pursue and when to adjust focus where necessary. You iterate on hypotheses and solutions as you learn. 

• Scope and effectively prioritise new features to ensure the right balance between effort and impact.

Owning how we build it:

• Facilitating close alignment across the paid marketing and adtech development teams to ensure features are built to stakeholder specifications.

• Help to validate marketing data across multiple vendor systems by understanding the flow of event passback and how to test on different ad-networks

• Ensure disparate marketing tools within the Depop stack are fully integrated to maximise ROI

• Collaborate with AdTech engineers to understand and optimise the data architecture, working as a bridge between the technical teams and our marketing stakeholders

• Recognising obstacles to the team, and making sure they are escalated or resolved before they impact delivery.

• Keeping effort vs value at the forefront of your decision making.

Keeping everyone aligned and informed:

• Aligning with the Group PM for martech and the functional leadership on the priorities and strategic goals of the wider product area

• Motivating the adtech team and giving them the context they need to reach their potential. Creating a team culture that keeps people engaged and focused.

• Building a feedback loop that enables the business to understand the impact of adtech strategy

• Identifying and leveraging the expertise of key functional stakeholders (e.g. Engineering, Design, Product Marketing) and other product squads to help shape and execute on the vision for your area and fully understanding the opportunities, potential solutions, and constraints. 

Requirements:

Must-haves:

• Expert adtech domain knowledge. You have a deep and applied understanding of the advertising ecosystem, including product catalogues, ad conversion data, targeting and measurement, as well as the changing privacy and compliance scape

• You have a proven ability to roll out marketing technology solutions in mobile apps and on web, including contributing to large cross-functional projects end to end

• Great commercial awareness. You think constantly about driving business results and base your decisions on data, user interviews, and rigorous analysis.

• Resilience. We’re scaling fast. The things that we do today won’t work tomorrow. You need to be comfortable with the rate of change we’re going through, and excited by the opportunities that afford.

• A strong sense of ownership and be highly organised. You create order in the world around you and get huge satisfaction from delivering the highest quality features.

• Excellent communication and leadership skills. You are adaptable, articulate, and can effectively influence and collaborate with all levels of stakeholders 

• You have considerable experience as a Product Manager/Owner or SME in an agile, fast-moving environment, with a focus on AdTech or digital advertising products (feeds, offsite ads, attribution etc)

Things that would be useful, but are not essential:

• Experience working in a marketplace business.

• Experience working in a mobile-first environment or on social products.

• Applied knowledge of other aspects of Martech/marketing experience, for example CRM and customer engagement tooling

• An engineering background

• Experience with customer data platforms like Segment and building reverse ETL systems, tag management tools such as Google Tag Manager, and Marketing Analytics software such as Branch and GA4

• Experience working across a range of ad-networks and marketing channels incl. Google’s ad ecosystem, Meta, Tiktok, Snap and others

• A love of fashion, especially if you’re already part of the Depop community.

Additional Information

Health + Mental Wellbeing

• PMI and cash plan healthcare access with Bupa

• Subsidised counselling and coaching with Self Space

• Cycle to Work scheme with options from Evans or the Green Commute Initiative

• Employee Assistance Programme (EAP) for 24/7 confidential support

• Mental Health First Aiders across the business for support and signposting

Work/Life Balance:

• 25 days annual leave with option to carry over up to 5 days

• 1 company-wide day off per quarter

• Impact hours: Up to 2 days additional paid leave per year for volunteering

• Fully paid 4 week sabbatical after completion of 5 years of consecutive service with Depop, to give you a chance to recharge or do something you love.

• Flexible Working: MyMode hybrid-working model with Flex, Office Based, and Remote options *role dependant

• All offices are dog-friendly

• Ability to work abroad for 4 weeks per year in UK tax treaty countries

Family Life:

• 18 weeks of paid parental leave for full-time regular employees

• IVF leave, shared parental leave, and paid emergency parent/carer leave

Learn + Grow:

• Budgets for conferences, learning subscriptions, and more

• Mentorship and programmes to upskill employees

Your Future:

• Life Insurance (financial compensation of 3x your salary)

• Pension matching up to 6% of qualifying earnings

Depop Extras:

• Employees enjoy free shipping on their Depop sales within the UK.

• Special milestones are celebrated with gifts and rewards!