We are KingMakers, a customer-centric tech startup, dedicated to creating innovative products that entertain our customers and keep them engaged both online and through our agency operations.
Since the successful launch of our first product, BetKing, in 2018, we have continued our momentum and will soon be introducing our newest offering, SuperSportBet, in South Africa. In partnership with the Multichoice Group and SuperSport, SuperSportBet enhances the passion that sports fans have for the game with a world-class sports betting and casino experience.
As our Kingdom expands, we proudly stand as the leading Sports and Digital Entertainment platform in Africa, and we are still actively hiring an exceptional team of Creators and Innovators across Africa, the United Kingdom, Europe, and the Middle East.
There has never been a better time to join our Kingdom than today!
Role Overview:
We are looking for an experienced Senior Data Analyst to improve our analytical efforts and provide insights for our product org. This is an exciting and essential role supporting the growth of the business across a portfolio of exciting products. The successful candidate will bring a blend of technical strength, business acumen, sharp communication, and the ability to operate in a very fast-moving environment to deliver value quickly. You’ll be working with a strong international team based across Europe and Africa, so the ability to collaborate across physical and cultural boundaries will be very important. For the right person, this role represents a huge opportunity to shape the data capabilities of a fast-growing, digital-native business, and catapult your career to the next level. This is an onsite role based in either Madrid or Malta.
What you will be doing:
- Transforming user engagement (GA4) and transactional (SQL, Python) data into actionable insights that drive user-centric decisions and optimize product features.
- Standardizing and maintaining best practices for event tracking and A/B testing frameworks, ensuring data quality and accuracy across teams.
- Turning data into impactful stories with visual aids and dashboards (Tableau, PowerBI, Looker Studio).
- Working closely with the domain leadership to plan, coordinate and deliver customer impact analysis that will lead your domain’s priortization process.
- Empowering teams to adopt a data-driven approach by providing the knowledge and tools needed to understand metrics, data sources and governance practices.
How you do it – Expectations for fulfilling your role:
As a general rule at KingMakers we want people to be:
- Customer Focus: We keep the customer at the center of everything we do.
- Passion & Dedication: We are passionate about what we do, employing only smart, honest, dedicated, and results oriented team players.
- Openness, Honesty & Directness: We embrace a culture of candor and work together towards the right solution whilst being open, honest, and willing to give and receive feedback, judgment-free. We play the ball, not the person.
- Innovation & Big Thinking: We always look for ways to innovate whilst not losing sight of what's important. The bigger we think, the more we inspire, the better the outcome.
- Ownership & Accountability: We think like owners. If we see a problem, we find a solution. We are pragmatic and always strive to do more with less.
- Speed & Focus: We plan, we strategize, but mostly, we DO. Without doing, there is no progress, we can always change direction but only if we start moving. Fast beats slow.
- Low Ego: The best solutions are achieved when we leave our egos at the door. We always seek opportunities to learn in every situation. No job too small.
- Fun: On balance, we believe in having fun whilst working. We maintain perspective as best as we can, and together, we celebrate our successes.
Beyond our great company benefits and competitive salaries, we recognize that to grow sustainably and thrive positively we need to engage the right talent because our people are a merit to our success. We have an inclusive culture where everyone can thrive and where everybody has a seat at the table.
So, what are you waiting for? Click apply and join our Kingdom today!
Top Skills
What We Do
KingMakers is the leading sports and digital entertainment platform company across the African continent.
We are focused on creating opportunity. Opportunity that allows individuals and communities to realise their dreams – to be the best they can be. Opportunities to grow, to change, to build a business, to make a difference. Opportunity for individuals. Opportunity for our communities.
Our proprietary technology, delivered through our agency and online platforms, brings sports fans and their communities closer to the games they love.
We do this by building products and content experiences that delight our customers daily, that empower our partners and sustain their communities.
That’s why at the heart of KingMakers is a passion to empower individuals and to give back to the community. We do this by allowing agents in our network to grow their own business and in so doing enrich the communities in which we operate.
Our goal is always to put the customer first : by combining technology, customer insight and talent we strive to give African sports fans a superior, more rewarding and engaging experience, online, offline 24/7.
Our Values:
• Customer Focus
• Passion & Dedication
• Openness, Honesty & Directness
• Innovation & Big Thinking
• Ownership & Accountability
• Speed & Focus
• Low Ego
• Fun
.png)
