Senior Principal Software Engineer / Lead Engineer - Adtech/Martech

Adentro is revolutionizing how businesses leverage real-world data for impactful marketing. With a network of over 7,000 sensor locations across North America, we collect over a billion data points daily. This real-time data fuels advanced analytics and warehousing systems that drive online marketing success.

Adentro is a San Francisco-based company backed by the biggest names in Silicon Valley. Our teams enjoy a remote-first and highly flexible work culture. This position is available as a remote first position, within Canada or the USA.

We’re looking for a Senior Principal Software Engineer / Lead Engineer to spearhead our Adtech/Martech technology stack. If you’re passionate about cutting-edge technologies, large-scale systems, and mentoring high-performing teams, this is the role for you.

What You'll Do

• Drive Engineering Leadership: Lead the evolution of Adentro’s Adtech/Martech stack, including developing a robust semantic layer for self-service analytics and enabling business insights.
• Build Modern Adtech Solutions: Architect scalable front-end and back-end systems to improve product accessibility, usability, and reliability.
• Lead and Mentor: Foster a culture of innovation and collaboration within the engineering team, mentoring junior engineers and implementing best practices.
• Governance and Observability: Establish governance frameworks to enhance the quality, security, and compliance of our platform. Implement observability practices for proactive monitoring and optimization.
• Cross-functional Collaboration: Partner with product, marketing, and business teams to align technical solutions with organizational goals.
• Manage Infrastructure: Design, implement, and maintain data pipelines, ETL processes, and scalable architecture for data integration into our corporate data warehouse.
• Project Oversight: Manage project timelines, resource allocation, and deliverables to ensure timely and high-quality outcomes.

What You Have

• 8+ years of experience in technical roles, including 4+ years of leading complex engineering projects.
• Deep knowledge of end-to-end data lifecycle, including cloud-first data strategies, data modeling, and semantic layer development.
• Proficiency in Golang, Scala, Python, Kafka, and front-end development (ReactJS a plus).
• Experience with databases and BI tools such as PostgreSQL, MongoDB, Snowflake, and Mode.
• Proven track record of designing scalable, high-performance systems.
• Strong knowledge of system design, application architecture, and documentation best practices.
• Passion for mentoring and fostering team growth.
• Familiarity with AWS and cloud-based solutions.
• Bachelor’s or Master’s degree in Computer Science, Engineering, or a related technical field.

Bonus Points

• Experience in Adtech or Martech domains.
• Familiarity with Generative AI, LLMs, and AI-powered software agents.
• Formal experience as an engineering lead or architect.

Our Values

• Be Committed: Work hard, own challenges, and embrace learning.
• Create Trust: Act with integrity and build trust with clients and colleagues.
• Be Bold: Experiment, speak up, and execute with purpose.
• Deliver High Performance: Prepare, commit, and deliver exceptional results.

Perks & Benefits

• Flexible work-from-home environment.
• Flexible vacation plan.
• Excellent benefits package, including stock options.
• Education and career development support.

Adentro is an Equal Opportunity Employer and welcomes applicants from all backgrounds. Accommodations are available upon request throughout the hiring process.

If you’re excited about this role but don’t meet 100% of the qualifications, we encourage you to apply.