Senior Performance Marketing Specialist

Posted 5 Days Ago
Hiring Remotely in US
Remote
Senior level
3D Printing • Artificial Intelligence • Information Technology • Internet of Things
The Role
The Senior Performance Marketing Specialist will develop and execute marketing strategies to optimize user acquisition and campaign ROI across various platforms, ensuring effective budget use and performance analysis.
Summary Generated by Built In

About Meshy

Headquartered in the Silicon Valley, Meshy is the leading 3D generative AI company on a mission to Unleash 3D Creativity. Meshy makes it effortless for both professional artists and hobbyists to create unique 3D assets—turning text and images into stunning 3D models in just minutes. What once took weeks and $1,000 now takes 2 minutes and $1.

Our global team of 50 experts in computer graphics, AI, and art includes alumni from MIT, Stanford, Berkeley, as well as veterans from Nvidia and Microsoft. With 2.5 million users, Meshy is trusted by Activision, Meta, Supercell, Sega, Snap, and backed by top venture capital firms like Sequoia and GGV.

  • No. 1 popularity, among 3D AI tools, according to A16Z games,
  • No. 1 website traffic, among 3D AI tools, according to SimilarWeb (2M monthly visits),
  • Leading 3D foundation model, delighted texture & fine geometry,
  • $52M funding by Top VCs,
  • 2.5M users & 20M models generated!

Ethan Yuanming Hu serves as the founder and CEO. Ethan got his Ph.D. in graphics and AI from MIT, where he developed the Taichi GPU programming language (27K stars on GitHub, used by 300+ institutes). His Ph.D. thesis got a honorable mention of SIGGRAPH 2022 Outstanding Doctoral Dissertation Award and his research has been cited over 2700 times. his favorite animal is the llama. 

Job Overview

 

We are looking for a results-driven Senior Performance Marketing Specialist to join the Meshy.ai team and help accelerate our global growth through data-driven advertising strategies. In this role, you will manage and optimize paid media campaigns across key platforms, test and refine creatives and targeting, and ensure measurable ROI. The ideal candidate has hands-on expertise in performance marketing, a keen eye for data analysis, and a passion for creating impactful campaigns that drive user acquisition and revenue growth in the gaming and 3D industries.

 

Key Responsibilities

 

Strategy Development

  • Develop and execute performance marketing strategies across Google, Facebook, TikTok, and other platforms to achieve user acquisition and ROI goals.

  • Identify growth opportunities and prioritize channels based on performance and company objectives.

Creative Management

  • Create, manage, and test ad creatives, including messaging, visuals, and formats, to optimize engagement and conversions.

  • Conduct A/B testing on both creative and audience segments to refine strategies and improve results.

  • Be hands-on in producing basic ad creatives when needed, working closely with designers for more complex projects.

Channel ROI Optimization

  • Monitor, analyze, and optimize campaign performance metrics (CPC, CPA, ROAS, etc.) to ensure efficient use of budgets.

  • Use data insights to make informed decisions on campaign adjustments and scaling.

  • Maintain a strong understanding of platform trends and algorithm updates to maximize returns.

 

Requirements

  • Skills:

    • Basic image and video editing skills using tools like Canva, Adobe Photoshop, or Premiere Pro.

    • Strong analytical skills with experience in using tools like Google Analytics and Ads Manager.

    • Familiarity with A/B testing and audience segmentation.

  • Soft Skills:

    • Self-driven and results-oriented, with excellent organizational skills.

    • Clear communication and a collaborative approach to working with cross-functional teams.

Why Join Meshy?

  • Competitive salary, equity, and benefits package.

  • Opportunity to work with a talented and passionate team at the forefront of AI and 3D technology.

  • Flexible work environment, with options for remote and on-site work.

  • Opportunities for fast professional growth and development.

  • An inclusive culture that values creativity, innovation, and collaboration.


Top Skills

Adobe Photoshop
Adobe Premiere Pro
Ads Manager
Canva
Facebook
Google
Google Analytics
Tiktok
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The Company
San Jose, California
27 Employees
On-site Workplace

What We Do

Meshy empowers artists, game developers, and creators to bring their visions to life with a toolkit for creating 3D models in seconds

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