Senior Performance Marketing Manager

Posted Yesterday
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Las Vegas, NV
Senior level
Software
The Role
The Senior Performance Marketing Manager will lead customer acquisition and retention strategies within a rapidly growing urban mobility startup, focusing on managing digital marketing campaigns, analyzing performance metrics, and optimizing strategies for growth. The role requires collaboration across teams to align marketing initiatives with business goals.
Summary Generated by Built In

Ever wanted to tell people, “Yeah, I helped launch the future of transportation”? Well, here’s your shot. At Vay, we’re flipping the script on mobility with Remote driving—delivering cars to customers with zero hassle and zero driver inside, offering a unique by the minute car rental service. We’re already live in Las Vegas, and trust us, we’re just getting started.

Our journey so far since our launch in 2018:

Revolutionary remote driving tech- We built the world’s first commercial remote driving product.

Breaking boundaries across continents- First to roll out vehicles in both Europe and the USA on public roads without a human being inside & one of only two companies in the States operating a commercial driverless service.

Vegas fleet on the rise- Our vehicle fleet is scaling fast, from 20 to 100 cars in Las Vegas. We’re just getting started!

Watch our CEO, Thomas von der Ohe, deliver a live news segment on CNN - VayDrive 

Discover what drives our culture- Explore our core values

Why this role is awesome: 

We’re seeking a Digital Performance Marketing Manager to lead customer acquisition and retention strategies for our rapidly scaling urban mobility startup. By leading our digital performance marketing, you will be a critical part of our team to help us 10X our customer acquisition in Las Vegas, while being very efficient and cost-effective. The ideal candidate is a data-driven marketer passionate about transforming the future of urban transportation, equipped with both creative vision and analytical skills to drive measurable growth.

What you'll be driving:

  • Digital Marketing: Manage paid media campaigns across various platforms (Google Ads, Facebook, TikTok, LinkedIn, etc.).
  • Data-Driven Decisions: Monitor key metrics (CAC, ROAS, conversion rates) and use analytics tools to optimize strategy and discover new opportunities, including A/B testing.
  • Attribution: Develop models to assess marketing effectiveness and allocate budget efficiently.
  • Testing & Optimization: Implement A/B testing, audience segmentation, and funnel optimization to enhance ad performance.
  • Budget Management: Ensure effective budget allocation for maximum ROI across campaigns.
  • Market Trends: Stay informed on industry trends, competitors, and customer preferences to maintain competitive strategies.
  • Collaboration: Work with product, operations, design teams, and agencies to align marketing strategies with business goals and user experience.
  • Growth Strategy: Support multi-channel campaigns aimed at customer acquisition, engagement, and retention.

What are we looking for: 

  • Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
  • 5+ years of experience in growth marketing, ideally within startups, mobility, or tech.
  • Excellent project management and communication skills.
  • Strong understanding of paid media and performance marketing.
  • Proficient in analytics tools (Google Analytics, Tableau, etc.) and CRM platforms (MailChimp, HubSpot, etc.)
  • Hands-on experience with A/B testing, conversion rate optimization, and personalization tools.

Why should you join Vay:

🧠 Genius level team - Work with the smartest minds from over 30 countries around the world in deep tech & automotive

🌍 Huge scope for impact in a fast paced environment

💰 Salary + stock options

🌴 Unlimited Paid Vacation Days

 🏦 401(k)

 🏥 Health, Dental & Vision Insurance 

 🏋️‍♂️ Wellness Hub free gym access & wellness app subscriptions

 🎉 Perks at Work Membership 

 🍎 Snacks & Drinks in Our Downtown Las Vegas Office 

 🎊 Fun Team Events Every Quarter

Introduction to Vay

If you want to be part of something groundbreaking, let’s chat! We highly encourage & welcome applicants from all walks of life to help us create a better future for our world 🚗💨

Top Skills

Facebook
Google Ads
Google Analytics
Hubspot
LinkedIn
Mailchimp
Tableau
Tiktok
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The Company
Berlin
114 Employees
On-site Workplace
Year Founded: 2018

What We Do

Vay's first commercial service is now live in Las Vegas, Nevada: By-minute rental cars. Delivered driverless.
Vay is the first company to drive a car without a person inside on public streets in Europe and the US, enabled by teledriving (e.g. remote driving) technology. Vay aims to launch a sustainable, affordable, door-to-door mobility service with remotely driven ("teledriven") cars: Teledrivers bring an electric car to the customer and pick it up after the journey is completed, eliminating the time-consuming search for a parking spot for the customer. While in the car, the customers drive themselves.
Vay sees teledriving as an alternative approach to autonomous driving and aims to gradually introduce autonomous functions in its system based on high-quality teledrive data.

Vay was founded in Berlin in 2018 by Thomas von der Ohe, Fabrizio Scelsi and Bogdan Djukic. Vay's team of 150+ people combines the best of two worlds - software & product experience from Silicon Valley and automotive hardware & safety engineering from Europe. The company has offices in Berlin and Hamburg, Germany, as well as in Las Vegas, USA. Vay raised a USD 95m Series B funding round.

Get the Vay app here: https://apps.apple.com/us/app/vay-rent-cars-by-the-minute/id6466818242

Apply to work for Vay in 30 seconds here: https://vayio.typeform.com/apply

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