Company Description
We’re Entain. Our vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionising the gambling space as we go. We're home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth, we will transform our sector for our players, for ourselves and for the good of entertainment.
Job Description
Our People Programmes and Analytics team is focused on delivering consistent, efficient, and user-centred people experiences across the full employee lifecycle. We aim to build strong foundations, embed compliant and scalable processes, and enable our transformation goals through great design and data.
We are looking for a Senior HR Business Analyst to join our team and play a critical role in shaping future ways of working. Reporting to a lead, you will work on high-impact initiatives across HR process design, re-engineering, and service improvement. You will partner with teams across HR and the business to understand needs, identify pain points, and translate these into clear, practical, and measurable solutions.
This role requires strong analytical thinking, business acumen, and the ability to work at pace. You will lead on key areas such as process mapping, data analysis, impact assessments, and business readiness. You’ll support user testing, knowledge content creation, and help ensure changes are successfully adopted.
We're looking for someone who can:
- Think end-to-end across the HR ecosystem.
- Join the dots across systems, data, and experience.
- Bring structure to complexity.
- Ask the hard questions and challenge the status quo.
- Use evidence and insight to drive better outcomes.
If you're motivated by clarity, impact, and purpose-driven change, we’d like to hear from you.
Key Responsibilities:
- Coach, train and mentor the Business Analyst team, and quality assure their outputs
- Work globally across People functions to elicit, document, and prioritise functional and non-functional business requirements and develop user stories
- Work with Product Owners to translate business requirements and user stories into system requirements and test scripts
- Develop and document current and future state end-to-end processes utilising process improvement methodologies, tools, and techniques (i.e., VSM, Lean, Six Sigma, DMAIC, PDCA, A3, Kaizen).
- Conduct thorough analyses of business processes, systems, and data
- Participate in the testing and validation of new systems and features to ensure they meet business needs
- Monitor key performance indicators and metrics to track the success of implemented solutions
- Develop FAQ's or Knowledge Based Articles with a focus on end user adoption and maintain current library of existing documents. All documents to be written concisely and in alignment with standard operating procedures and branding
- Provide support and training to super users or end-users as needed
- Maintain effective communication with project stakeholders
- Assist with any other ad-hoc assignments relevant to your field of expertise
- Work autonomously, effectively communicating updates to management or wider People team
Qualifications
Essential
- Proven experience as a lead business analyst or in HR process re-engineering on large-scale software or business transformation programmes
- Able to bridge the gap between business needs and technical solutions
- Strong business analysis skills across requirements gathering, process design, workflow mapping, user stories, and test scripts
- Confident in assessing whether a technical solution meets business requirements and able to challenge when it does not
- Experience leading and coaching other business analysts, ensuring quality and consistency of deliverables
- Skilled in developing FAQs, user guides, or knowledge articles to support user readiness and adoption
- Clear, confident communicator—able to tailor messages to different audiences, facilitate workshops, and present to medium/large groups
- Proficient in written and spoken English with strong command of Microsoft Office 365 (Teams, PowerPoint, Word, Excel, SharePoint)
- Experienced with process mapping tools and techniques
- Comfortable working in a fast-paced, evolving environment
- Highly organised, detail-oriented, proactive, and able to manage workload independently
Advantageous:
- Background in People Operations, HR Shared Services, or HR Service Delivery
- Lean Six Sigma (Yellow or Green Belt) or similar continuous improvement training
- Familiarity with Oracle Cloud HCM, ServiceNow HRSD, or similar HR technologies
- Experience working in large, complex, or global organisations—ideally in tech or similarly fast-paced sectors
- Skilled in running workshops with HR and business stakeholders across different geographies and cultures
- Familiarity with Agile or Waterfall delivery methodologies
- Experience supporting or delivering training sessions
Additional Information
At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning.
Depending on your role and location, you can expect to receive benefits like
- A regular bonus
- Healthcare support
- A stake in our success through our ShareSave scheme
- Great development opportunities
- Wellbeing support, and so much more.
And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.
Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.
At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.
We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.
Top Skills
What We Do
Welcome to Entain.
Our journey as Entain began when we evolved from GVC Holdings on 9th December 2020, but our brands have been paving the way and making history since the 1880s.
Today, we’re one of the world’s largest sports betting and gaming entertainment groups – a FTSE 100 company that is home to more than 25 widely recognised brands, such as bwin, Coral, Foxy, Gala, Ladbrokes and partypoker.
But that’s just the beginning. We’re constantly broadening our horizons and expanding our global influence. For example, our partnership with MGM Resorts International has allowed us to make waves in the US by powering BetMGM with our bespoke and top-of-the-line technology.
It’s with this unique technology that we’re revolutionising our industry, and we’re boldly working towards being THE world leader in sports betting, gaming and interactive entertainment. Really though, it’s the people that truly make us who we are. There’s over 24,000 of us around the world and counting, but we all play for the same team.
We’re proud to promote a culture that shatters barriers to unite, and encourages uncompromised diversity of background, thought and experience. When we win, we win together.
If you share our values and want to be part of the revolution, we want you on our team. With offices across 19 different countries, we have an excellent history of identifying and nurturing the finest talent on a global scale. We’re all about putting our customers at the heart of the action and, with us, you can help bring moments of excitement into people’s lives.
At Entain, it’s your game. We’re ready to play – are you?
