Senior Paid Search Marketing Manager

About GetYourGuide

GetYourGuide is the globally leading marketplace for unforgettable travel experiences. Travelers use GetYourGuide to discover the best things to do in a destination. Since its founding in 2009, people from all over the world have booked more than 150 million tours, activities, and attraction tickets through GetYourGuide. Powered by a global team of over 800 travel experts and technologists, we are headquartered in Berlin and have 17 local offices around the world. Visit our careers website to learn more.

Team Mission

GetYourGuide is revolutionizing the tours and activities space, fundamentally changing how people discover and book things to do at their destination. Innovative and effective Performance Marketing is the driving force of our success. We take a data-driven approach to connect the customer's intent to the right inventory in our marketplace. We believe in building scalable channels, by working in cross-functional teams (Product, Engineering, Data Science, Content, Design) to build the best marketing automation in the industry. We are looking for an outstanding Senior Technical Paid Search Marketing Manager to join our Berlin HQ. Be a part of one of Berlin's most innovative and cutting-edge Performance Marketing teams and gain exposure to a large scale, highly automated marketing engine.

You Will:

• Conduct comprehensive data analysis to identify trends and patterns and formulate hypotheses around the improvement of our content and coverage structure.
• Understand how to create the perfect ads, keywords, and landing page combination for millions of users around the world.
• Improve content and coverage LLMs based models and explore new and different ways challenge the status quo with data scientist and engineers.
• Design and execute experiments to measure the impact of models fine tunings and business tactics.
• Manage and organise complex projects to orchestrate millions of multimedia assets and find the right combination for the right user.
• Create and deliver sophisticated analysis to senior leadership, providing meaningful and measurable evaluations of performance and experiment results through compelling storytelling.
• Generate regular reports and performance dashboards utilizing platforms such as Databricks or Looker to provide insights and empower data-based decision-making.
• Identify opportunities for process automation and optimization to streamline workflows.
• Foster close collaboration with internal and external stakeholders, including tech, data science, and other business units, to optimize current processes and models, explore new opportunities, and maximize the efficiency of the paid search channel.

Who you are

• 3-5 years experience in performance marketing in a highly analytical role, preferably in Paid Search.
• Completed a degree in economics/marketing, statistics, or a similar quantitative discipline.
• Working knowledge of SQL is needed, Python is a plus. You love working with lots of data.
• Passionate analytics practitioner that powers strategies with objective analytics (ability to breakdown complex problems and translate to actionable business insights).
• Fluent in discussing key marketing KPIs (CPA/CAC, CTR, CVR, LTV, etc) as well as ML model evaluation.
• Should be able to digest or develop a new KPI, ask the right questions, and effectively interpret and act on what it’s telling you and what it’s not telling you.
• You want to work in a fast-paced environment, balance multiple priorities and use your own initiative.
• Clear communicator with excellent command of written and spoken English.

How we set you up for success:

• Invest in your development with an annual personal growth budget
• Enjoy flexibility with a hybrid work-from-home and telecommuting policy
• Save on transportation costs with discounted public transportation tickets
• Support your loved ones with generous maternity and paternity leave policies

And more...

We look forward to hearing from you

Unlock your full potential and join our mission to create unforgettable experiences for millions around the world. If you have the skills and passion for joining our team, we invite you to apply by submitting your CV/resume in English through the form below. Check out how we hire for tips and visibility into our process and check out life at GetYourGuide. If you have any further questions, please do not hesitate to contact us via [email protected].

We are an equal-opportunity employer

Our commitment is that every qualified person will be evaluated according to skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with the application. 

Important notice: Protect yourself from recruitment scams

We want to ensure your safety during the application process. Please be aware of potential scammers impersonating GetYourGuide recruiters. Remember, GetYourGuide never requests payment or sensitive personal information during recruitment. All official job opportunities are exclusively posted on our Careers page. If you suspect fraudulent activity, report it to [email protected]. Stay vigilant and protect yourself from recruitment scams.

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