WHO WE ARE
Direct Agents is an independent, growth marketing consultancy at the intersection of technology and human ingenuity
CLIENTS WE’VE WORKED WITH INCLUDE
Marvel, Wacoal, Belkin, NBA, CW, RBC, Bazooka Brands and more
WHAT SETS UP APART
Fast Tracked Professional Growth
2x speed for individual learning and career development
Minority Owned and Diverse
We are proud to be certified as a Minority Owned business by the National Supplier Diversity Council. We are one of the few agencies to be 48% BIPOC across the agency and 38% of senior leadership. Additionally, we celebrate our 60% Female representation, 40% of senior leadership.
WHY DIRECT AGENTS
We believe that personal success comes from the hard work that you put in. We skip the politics and bureaucracy and empower you to directly impact the speed of your growth. Some of the opportunities you’ll have to thrive as a thought leader include:
- Access to Cutting-Edge Practices: Stay at the forefront of the industry with forward-thinking practices across major technology platforms like Google AI search, Meta, TikTok, and Amazon
- Best-in-Class Tech Stack: Work with top-tier tools like Segment, mPartical, PowerBI, Tableau, Microsoft Azure, Google Big Query, Python, Google Workspace, Slack, ClickUp, Zoom and more ensuring you have the resources you need to excel in your role
- Innovative Solutions: Dive into exciting growth areas like MMM, CTV, Social Commerce, Retail Media and emerging technologies, backed by our commitment to continuous innovation
- Future Forward AI: Future proof your career with access to AI research and best practices for AI powered Data analysis, efficiency and custom AI Chatbots
- Personalized Career Development: Receive tailored support for your professional journey, including direct access to executive leaders who are invested in your success
- Continuous Learning Opportunities: Engage in a variety of internal and external training programs and conferences covering technical skills, professional growth, leadership and management
- Strategic Problem Solving: Contribute to strategic roundtable discussions where your ideas and insights can directly impact the agency’s approach to challenges and opportunities
- Inclusive Marketing Initiatives: Be a part of our marketing initiatives shaping our POV content, videos, and company social platforms to showcase your expertise
- Industry Recognition: Leverage our support to seize speaking and award submission opportunities across renowned industry publications like Media Post, Digiday and more
HOW YOU’LL MAKE AN IMPACT
As a Senior Paid Search Analyst at Direct Agents, you will be a key driver in the success of developing performance-driven campaign strategies and refinements for clients. Your analytical and innovative mindset, alongside your passion for continuous learning, will be key in prioritizing a results-oriented approach and contributing to our agency's ongoing success.
Key Responsibilities
- Campaign Management and Execution | Engage with diverse clients and industries, including e-commerce, entertainment, and mobile apps. Oversee the daily execution of paid search initiatives to drive revenue, sales, and user engagement. Maintain effective cost per acquisition (CPA) or return on ad spend (ROAS).
- Client Understanding and Business Impact | Conduct comprehensive research to understand client business models, products/services, and sectors. Create and manage campaigns that enhance business profitability and promote growth. Work with business development to audit and develop custom pitches.
- Communication and Collaboration | Collaborate closely with the search team to ensure effective campaign management. Maintain direct client interaction to communicate campaign outcomes, strategies, challenges, and requisites.
- Data Analysis and Decision-Making | Utilize analytics data to establish a robust foundation for campaign strategies and enhancements. Make data-driven decisions to optimize campaign performance.
- Omni-Channel Strategy Development | Collaborate with different channel teams to develop successful omni-channel strategies.
- Technology Utilization | Master proprietary DA technologies and tools to enhance campaign efficacy. Streamline day-to-day operational efficiencies through technology utilization.
- Leadership | Help train and guide a team of analysts.
YOUR BACKGROUND
- 2+ years of experience in Search Marketing, preferably with b2b/e-commerce/entertainment/direct response clients
- Bachelor's Degree preferably in Marketing, Advertising, Engineering, Finance, or Math
- Excellent analytical and problem-solving skills
- Ability to prioritize tasks, multitask, and manage time efficiently
- Possess a "big picture" perspective, but are immediately willing to 'roll up your sleeves,’ and do whatever it takes to get the job done
- Having an expert understanding of customer acquisition and direct response online marketing is a big plus
- Familiarity with HTML, website design, and web analytics. CSS and Javascript is a plus
OUR AWARD WINNING PEOPLE FIRST CULTURE
6x Winner of Crain’s Best Places to Work (2018 - present)
Most Dedicated to Employee Growth finalist in Digiday’s Work Life Awards
Hybrid at Direct Agents is about:
- Human connection and establishing strong working relationships
- Fostering a tailored approach for team members’ rapid growth
- Making space for camaraderie and just for fun moments
- Prioritizing mental health & overall wellness
This role is based in our NYC office and you must reside or be willing to relocate within commuting distance of the office for this role.
ESSENTIALS AND PERKS
- A competitive salary of $75,000 - $85,000, depending on experience, with annual compensation reviews based on performance
- Bi-annual bonus pay based on company and individual performance
- Regular performance reviews and growth path check-ins throughout onboarding and quarterly after that
- Health, dental, vision, and mental health benefits including access to providers like:
- One Medical, Talkspace, KindBody, and Health Advocate
- Paid Time Off, Birthdays, Volunteering Time
- PTO: 15 - 24 days/year depending on seniority and tenure
- Sick/Safe Leave: 7 days/year
- Your birthday is a day off!
- Paid Parental Leave: up to 12 weeks depending on seniority and tenure
- Summer Fridays: Half day schedule from Memorial Day through Labor Day
- A new MacBook Pro laptop for ease of work in office or remotely
- A newly built and sun drenched penthouse office with incredible views over Flatiron
- Our ‘Acceleration Hub’ is our new NYC HQ located on 5th Ave in the heart of the Flatiron District
- Each team member has a dedicated workspace with 2 large monitors and all the necessary peripherals (Jabra headset, keyboard, mouse)
- Access to commuter benefits and annual memberships to Citibike
- Happy Hours and our premier annual events including ‘Field Day’ and our annual themed Holiday party extravaganza
- Dog friendly office!
- An inspiring atmosphere with supportive colleagues and innovative projects
- Future career development opportunities with internal and external opportunities for professional growth and networking
- Epic regular team building and celebrations
- An unwavering belief that we can build, create and grow together!
If you’re looking for a new role with space to directly influence the business and company culture, apply today!
COME AS YOU ARE
We think of our organization as a tight-knit team built on a foundation of respect. Your gender, your skin color, who you love, or who your big shot uncle is doesn’t make a difference here. Direct Agents is a progressive and open-minded meritocracy. If you’re smart and good at what you do, come as you are.
We are proud to be an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Direct Agents makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Top Skills
What We Do
Direct Agents is an independent, minority-owned digital marketing agency that specializes in performance-driven customer acquisition solutions. Founded by first-generation immigrants, Direct Agents celebrates its 19th year in business this year.
Our agency goes beyond the standard marketing toolbox through innovation in Paid Media, Enterprise SEO, Strategy, Amazon, Creative, Inclusive Marketing Strategy, Analytics, & Paid Social. Direct Agents is built to help clients achieve success through a diverse and passionate group of experts based in NYC, LA, and beyond.
We’re breaking the industry mold and leading with a diverse mindset. Here at Direct Agents, diversity isn’t just a buzzword, it’s in our DNA.
• 5x Winner of Crain’s Best Places to Work (2022, 2021, 2020, 2019, 2018)
• 42% Diversity
• 57% Female / Male ratio
• ‘WoDA’ is Direct Agents’ women powered employee resource group which works to pave the path to leadership for all women through monthly workshops
• ‘State of the World’ helps provide an open forum to discuss the social movements of our time and how we can have an impact on them
• Team and company-wide bonding events (ask us about our puppy breaks!)
• Opportunities to get involved with the community through mentorship and pro bono marketing services
• A work family that is as committed to its work as it is to having fun
Our culture offers more than just happy hours; we're fueled by excellence, collaboration, and growth opportunities. At Direct Agents, you are empowered to create your own career journey through cross-channel learning opportunities and mentorship. If you’re looking for a new role with space to directly influence the business and company culture, visit our Careers page and apply to become a “Shaper of Change!”
To learn more about our services visit www.directagents.com or email [email protected].