Senior Paid Media Manager

Overview

Digital marketing is in your blood. You intuitively know how to use ads to capture and retain consumer attention online, and you're passionate about leveraging that power to help businesses reach their audiences meaningfully. If you thrive on leading enterprise-level accounts, developing innovative lead generation strategies, and driving exceptional results for healthcare clients, our full-time, remote Senior Paid Media Manager role is the perfect fit for you.

In this role, you will be the driving force behind the success of our key healthcare accounts. You will develop and execute lead generation strategies, encompassing planning, creation, building, and management of complex, multi-channel digital campaigns. You will be responsible for defining media mix projections across various channels and ensuring campaigns consistently achieve defined KPIs and objectives. Your expertise will be crucial in providing daily, weekly, and monthly campaign insights and recommendations through campaign data and reporting, guiding the team with strategic shifts and actionable advice.

We are seeking a highly experienced and results-oriented digital marketing leader with 8+ years of proven experience, including at least 3 years specifically within the healthcare industry. You must be a self-starter, capable of taking ownership and driving results independently and collaboratively. If you are looking to elevate your career at a fast-paced and growing agency, we encourage you to apply.

Responsibilities:

• Lead the development and execution of comprehensive paid media strategies for high-profile healthcare accounts.
• Develop and drive lead generation strategies, including media mix projections and budget allocation across channels.
• Manage multi-channel campaigns, ensuring alignment with client objectives and KPIs.
• Provide strategic guidance and mentorship to other team members on a project or account basis, fostering their growth and development.
• Advising/mentoring other Digital Marketing Specialists and Paid Media Managers to achieve better outcomes from your suggested optimizations
• Oversee and provide strategic direction for other account campaigns as assigned.
• Develop and deliver insightful daily, weekly, and monthly reports, outlining key metrics, trends, and actionable recommendations.
• Leverage data visualization tools like Looker Studio to present campaign performance effectively.
• Proactively identify opportunities for campaign optimization and implement data-driven adjustments.
• Maintain expert-level knowledge of industry best practices and emerging trends in paid media.
• Collaborate effectively with cross-functional teams to ensure seamless campaign execution.
• Confidently present campaign performance and strategic recommendations to clients.

Requirements:

• 8+ years of proven experience in paid media campaign development, deployment, and analysis, with a minimum of 3 years in the healthcare industry.
• Expert-level proficiency in managing paid media campaigns across Google Ads (Search, Display, YouTube), Meta (Facebook, Instagram), Microsoft Ads, DSPs, and other ad serving platforms
• Understanding of the healthcare marketing landscape and regulatory environment.
• Knowledge of Google Analytics 4 (GA4) and Looker Studio, with the ability to navigate the data and find answers
• Experience in campaign data analysis and storytelling.
• Proven ability to develop and implement successful lead generation strategies.
• Experience with conversion tracking and an understanding of attribution modeling.
• Strong understanding of A/B testing methodologies and optimization techniques.
• Excellent communication, presentation, and interpersonal skills.
• Ability to work independently and as part of a team in a fast-paced,  remote agency environment.  

Why Join Us?

• Impactful Work: Shape campaign results that directly influence client success.
• Innovative Environment: Stay at the forefront of industry trends and emerging media platforms.
• Collaborative Culture: Join a team of passionate professionals dedicated to delivering exceptional results.
• Growth Opportunities: Build your career with opportunities to learn, grow, and lead.

True North offers competitive compensation with a variety of health and welfare benefits to include:

• 100% remote work environment
• Medical, Dental, and Vision
• Group basic Life insurance 
• Voluntary Insurance to include:  Life, AD&D (for spouse and dependents),Critical Care, Accident, Short-term disability (STD) and Long-term disability (LTD)
• Semi-monthly pay periods
• Unlimited PTO and Unlimited Sick time
• 401(k) (eligible 1st day of the month, following 90 days after date of  hire)
• 9 Paid company observed holidays
• 12 weeks paid maternity leave

If you’re ready to bring your media expertise and passion for results to a dynamic and collaborative team, we’d love to hear from you!

Apply today and help us deliver impactful campaign results for our clients.
 

Working Conditions:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this job, the employee is occasionally required to remain stationary; move, lift, and/or move up to 15 pounds. The employee must regularly sit, use hands to type; reach with hands and arms, and communicate. Specific vision abilities required by this job include close vision

True North Custom (“TNC”) is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. TNC is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment.  All employment decisions at TNC are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age physical, mental or sensory disability, HIV status, sexual orientation, gender identify and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations of the locations where we operate. TNC will not tolerate discrimination or harassment based on any of these characteristics.