About us:
Brado is a digital marketing agency reinventing the way healthcare brands engage with people. Driven by insight, we offer precision engagement solutions that produce superior returns for our clients and better experiences for their customers.
Our Values: At Brado, we value the individual. We believe work and life can be synergistic and should not be at odds. The joy and renewal you get from each source must fuel the other. We have and will continue to cultivate a team who celebrates our diversity of thoughts, beliefs, backgrounds, and lifestyles. We are driven by our passion to do great work with great clients that are truly changing lives.
The Role:
The Senior Paid Media Manager is responsible for executional quality and management of paid media campaigns that will drive growth for Brado’s clients. This includes creating and managing digital campaigns, making optimizations, and assisting account managers with client communication, focusing on paid search.
Key Areas of Responsibility
- Build, manage, and optimize paid media campaigns.
- Leads paid media strategy on assigned accounts, delegating day-to-day campaign management tasks as needed to members of the team.
- Analyzes data, thinks creatively, and designs innovative strategies to ensure client marketing campaigns reach their target audience in the most effective way possible.
- Creates and presents campaign performance results for client reporting, and provides appropriate recommendations to clients.
- Collaborate with strategy team to develop additional scopes and recommend optimal spending levels as necessary for assigned clients.
- Perform ongoing A/B split testing, keyword mining, optimization strategies, etc. to improve campaign performance and identify areas of growth.
- Evaluates the performance of paid advertising campaigns against predefined KPIs and goals.
- Updates, actualizes and monitors paid media budgets, and communicates that information to paid media specialists.
- Provide guidance and mentorship to paid media specialists in areas including campaign setup, budgeting, optimization, tracking, reporting, testing and quality assurance.
- Assist in new business efforts/sales pitches.
- Ensure that all paid advertising campaigns comply with relevant regulations and guidelines, such as those related to data privacy, consumer protection, and advertising standards. They also assess and mitigate risks associated with paid advertising activities.
- Assist in the creation and execution of educational initiatives for the paid media team such as developing internal resources and training sessions.
- Help develop integrated digital marketing strategies in collaboration with other departments and client teams.
- Own paid media end of month invoicing and reconciliation for assigned clients.
- Aligns with our values: People, Commitment, Aspiration, Trustworthiness & Impact
- 5+ years of digital campaign creation and campaign management experience
- Able to leverage Google Ads, Microsoft Ads, Excel, PowerPoint, Google Analytics and YouTube.
- Experience in DV360, SA360, CM360 and paid social platforms is preferred.
- Experience in display, video, and social is a plus.
- Leverages experience in both paid search and shopping.
- Comfortable with utilizing Excel and usual formulas and functions within the program.
- Ideally has some experience in either Healthcare or Higher Education industries.
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Short Term & Long Term Disability
- Training & Development
- Work From Home
Top Skills
What We Do
Brado is the insight-to-activation marketing firm, launching the new in health with insight-driven, digital-centric precision. We help brands Get In Front™ – in front of their customers’ wants, their competition, and our rapidly changing world.
What makes Brado unique is our ability to combine multiple data points with empathy, creating an understanding of your audience never before possible. You will know what your customers want before they do, allowing us to engage with your customers on their terms – when they want you, where they want you, and how they want you.
Our approach moves brands seamlessly from insight to activation, continuously delivering insight-driven, digital-centric strategies and content.
WE BELIEVE:
We must value the individual. Work and life can be synergistic and should not be at odds. The joy and renewal you get from each source must fuel the other.
We must respect and trust each other. Our clients place their trust in us. We place our trust in one another.
Our work must have impact. We want to provide every team member the opportunity to do the very best work of their career.
We must live our values. Our five values – People, Commitment, Impact, Aspiration, and Trustworthiness – are the inspiration for our framework and the measure of success. We hold ourselves and each other accountable for upholding and celebrating these values.
Brado serves clients around the world with nearly 200 team members from our offices in St. Louis, Chicago, and Orange County.
https://brado.net/
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