Senior Paid Media Manager

Posted 7 Days Ago
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Cape Town, Western Cape
Mid level
eCommerce • Retail
The Role
The Senior Paid Media Manager will oversee and optimize paid advertising campaigns, manage budgets, and report on performance. Responsibilities include analytics and strategy development for digital advertising and app retention. This role requires collaboration across business departments to educate on advertising implementations and staying updated on industry changes.
Summary Generated by Built In

Takealot.com, South Africa's leading online retailer, is looking for a highly talented PPC Manager to join our Marketing team in Cape Town. We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won’t be bored as long as you are prepared for a challenge and want to build something great.

Reporting to the Head of Paid Media

Your responsibilities will include:

  • Manage, Run, Optimize and Report back on Paid Advertising channels on a daily, weekly and monthly basis to the internal and external stakeholders, these include but are not limited to: SEM (Google Search & Google Shopping)
  • Display & Video 360 (Acquisition & Remarketing)
  • App Install & App Engagement (Acquisition & Retention)
  • Video (YouTube) Managing paid advertising budgets optimally to achieve business KPI’s Assist business departments with paid advertising requirements, reporting, analysis and strategies
  • Help other business departments understand and how best to implement their digital advertising requests. Keep up to date of changes in the digital industry and setting up tests to implement and determine the viability of these new changes on our internal paid advertising.
  • Develop and drive a mobile app acquisition and retention strategy

Experience required:

  • A Bachelor's degree required preferably within Marketing, Statistics, Mathematics or Computer Science
  • 2-4 years’ experience in a paid advertising role
  • Certifications:
    • Google Ads (Required)
    • Google Analytics (Required)
    • DoubleClick (Beneficial)
  • Experience on the following platforms:
    • Google Ads (Required) - Across App, Display, Search, and Shopping
    • Google Analytics (Required)
    • Web + App Google Marketing Platform ( Beneficial) - SA360, DV360
    • Campaign Manager Facebook Business (Beneficial)
    • Facebook and Instagram Mobile App Marketing (Beneficial) - App Acquisition and
      Retention

Attributes:

  • Attention to detail e-commerce experience across paid advertising
  • Strong Data Analysis, Manipulation and Reporting Skills
  • Strong Problem Solving Skills and Solutions Orientated\
  • To work under pressure in a time sensitive environment
  • To work with all levels of management


The Environment:

  • takealot.com employees are entrepreneurial and dynamic, smart, customer-centric, fun and have the shared ambition of takealot.com being the leading e-commerce company in Africa.
  • We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback/new ideas on where we can improve.
  • We are short on ego and high on output.
  • We are doers and not only thinkers, it's all in the execution after all.
  • We love what we do and what we are creating.

We seek to Employ an Extra Ordinary Mind who:

  • is respectful but forthright
  • is an expert at doing, who can not only design but also execute
  • is analytical, able to use data to make decisions
  • is competitive, self-directed and strive to be the BEST (GREAT requires a lot of work and does not only happen during business hours)
  • is passionate about the potential of e-commerce and delivering a world-class customer experience
  • is entrepreneurial, thrives under change and accepts it is a constant and always looks for solutions to do something better and faster
  • is business SMART. Able to think about problems from a business perspective using technical and product input;
  • is curious and challenge the status quo
  • is innovative and enjoys iteration
  • is collaborative
  • will be at the cutting edge of developing new concepts for takealot.com
  • thinks like an owner of the business
  • is SMART, has INTEGRITY and is HARD WORKING

If you meet the above you are an Extraordinary Mind so come and join us!

Takealot is an Equal Opportunity Employer. Applicants from the previously disadvantaged groups and people with disabilities will be given preference




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The Company
Cape Town
5,026 Employees
On-site Workplace
Year Founded: 2011

What We Do

Takealot.com is the leading eCommerce retailer in South Africa and one of the largest, most innovative eCommerce retailers on the African continent. Our mission is to be the most customer-centric online shopping destination in Africa, built around the simple concept that our customer comes first. Need help or have a question? Reach out to us via our Help Center for assistance https://www.takealot.com/help-centre Our focus is dedicated to improving the customer experience, from the moment they arrive on our website to the moment they receive their order. By aligning ourselves to this philosophy, we believe Takealot will be the #1 shopping destination across Africa.

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