As a (Senior) Paid Social Manager, you will be at the heart of AutoScout24’s paid social strategy, conquering the full marketing funnel in Europe, unlocking the full potential of Social First video ads. Our approach combines creative branding with measurable performance—a Brandformance strategy—ensuring that all initiatives deliver both emotional impact and data-driven results. In your role you will report to the Team Lead Social and will be part of the growing Brand team.
What You’ll Do
- Take Ownership: Be in the driver’s seat for international brand and performance campaigns on Meta, TikTok and YouTube.
- Build strategy: Play an integral role in planning strategic vision for Paid Social campaigns within the Brand team.
- Ensure creative excellence: Optimize Video Ads to meet Branding and Performance best practices, establish an international Creative production process for video ads.
- Be hands-on: Manage & optimize international social campaigns with large budgets.
- Measure success: Monitor and report on campaign and ad performance, execute deep dives to deduct action points.
- Test & learn: Define, implement and evaluate A/B tests, Brand Lift Studies and Conversion Lift Studies.
- Foster Cross-Team Collaboration: Partner with Brand Experts, Performance Marketeers, Influencer Agencies, Data Analysts and Country Units.
What We’re Looking For
- Experience: +3 years in Paid Social, ideally with a focus on Branding / Brandformance and Performance.
- Expertise: You know how to be successful on TikTok & Co. as a Brand, leveraging IGC, UGC and Creator Cooperations.
- Strategic Thinking: You understand how Online Marketing can drive long-germ growth for digital brands; you are ambitious to bring our Paid campaigns to the next level.
- Creative Vision: You are an expert in social video formats and trends; you can guide creative partners to deliver impactful social assets.
- Team Player: You enjoy working hands-on, have strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.
- Analytical Skills: You have experience with running AB-tests and Brand Lift Studies; you are familiar with key metrics such as CpCV, ROAS, CPM, CTR, CPC.
- Language: Fluent in English.
These Skills are a Plus:
- Experience in Social Performance Campaigns, both on Apps and on Web
- E-Commerce experience
- Knowledge in Feed Management Tools such as ProductsUp and MMPs such as Adjust
- Knowledge in Tracking (CAPI, sGTM, Events Manager etc.)
- Proficieny in another European language
AutoScout24 offers benefits that enable our employees to work as independently and effectively as possible. We provide a hybrid work model, flexible working hours, 30 days of paid vacation, and modern office spaces, to name just a few of our benefits. Our goal is to create a stimulating work environment where you can reach your full potential.
If this description appeals to you but you have doubts about whether your skills meet our requirements: We value personality, ambition, and an open-minded perspective. Don't hesitate to get in touch with us and showcase your personal strengths.
At AutoScout24, we welcome diverse lifestyles and cultural backgrounds. We see diversity as a strength. We know that mixed teams work more successfully. Our organization consists of more than 50 different nationalities - all working together respectfully and as equals.
What We Do
We spark connections to move the world. As the largest pan-European online car market with around 1.5 million listings and more than 43,000 car dealer partners AutoScout24 offers inspiring solutions and empowering services. We amaze our customers by delivering real values. At AutoScout24, users can find, finance, buy, subscribe, lease and sell used as well as new cars. AutoScout24 smyle, our latest innovation, enables you to buy used cars entirely online and have them delivered right to your doorstep. Fully financed, insured, and registered – ready to drive! Think big, stay curious, take ownership: over 600 AutoScouts in 6 key markets are driving growth, all while moving, working and winning together. We foster a respectful and supportive environment that embodies diversity. AutoScout24 is committed to making the internet a safer place. We are one of the founding members of the initiative "Sicherer Autokauf im Internet” (Initiative for Safe Car Purchasing Online). With around 50 million downloads, the AutoScout24 app was awarded the best, most customer-friendly app by Focus-Money (FOCUS-MONEY study "Kundenfreundliche Apps", issue (15/21)
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