Senior Media Planner

Company Description

EVERSANA INTOUCH® is a leading full-service, global healthcare agency serving the life sciences and pharmaceutical industries. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.

We combine the power of world-class creative and digital teams with deep market access, payer, and healthcare communications expertise to provide innovative solutions to life science companies that want to connect with consumers, healthcare professionals, and payers.

We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need.

And as a part of EVERSANA, a pioneer in next-generation commercial services, we connect dots that other agencies can’t, helping drive commercialization success.

Our eight affiliates within the EVERSANA INTOUCH Network include EVERSANA INTOUCH Solutions, EVERSANA INTOUCH Proto, EVERSANA INTOUCH Seven, EVERSANA INTOUCH Oxygen, EVERSANA INTOUCH Engage, EVERSANA INTOUCH B2D, EVERSANA INTOUCH Media, and EVERSANA INTOUCH International.

Across our growing organization, we embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs. We are deliberate and self-reflective about the kind of team and culture we are building. We look for team members that are not only strong in their own aptitudes but also who care deeply about EVERSANA INTOUCH, our people, clients and most importantly, the patients we serve.

Job Description

WHAT DOES A SENIOR MEDIA PLANNER DO?

As the ideal candidate, you will have a solid foundation in media planning and buying with a focus on executing media strategies and ensuring seamless campaign delivery. You’ll support the Media Supervisor in developing HCP and/or DTC tactical media plans, providing insights, and assisting in the management of media campaigns from start to finish. You will also collaborate with internal teams, media partners, and clients to ensure alignment and optimization of campaigns across digital and offline media channels.

In this role, you will focus on direct buys across both online (e.g., Digital Direct, OTT/CTV, Audio, Podcasting) and offline/non-digital (e.g., Linear TV, OOH, Print, POC) media channels. You will be responsible for executing the media strategy and ensuring campaigns are launched, optimized, and reporting effectively. Your expertise with tools like Prisma and research platforms will ensure accurate media planning and campaign execution.

You thrive in a fast-paced environment, managing multiple projects and deadlines while maintaining a collaborative and detail-oriented approach.

RESPONSIBILITIES:

Planning Responsibilities:

• Assist in the media planning kick-off, helping ensure media objectives are clear and aligned with client goals.
• Stay informed about marketplace trends and competitive insights to contribute to planning decisions.
• Utilize Eversana Intouch’s suite of planning, evaluation, and buying tools for competitive landscape analysis, target digital consumption, and media plan development.
• Support the development and articulation of media strategies, including media channel mix, budget allocation, and rationale.
• Collaborate with subject-matter experts to ensure media strategies are aligned across all platforms.
• Help coordinate the creation and presentation of media strategies and plans to clients.
• Participate in weekly status meetings and help manage status documents.
• Assist internal teams (e.g programmatic/paid search/paid social) with the understanding of client needs and deliverables

Buying Responsibilities:

• Support the RFP process by assisting in ranking proposals and contributing to vendor negotiations and media partner selection.
• Oversee the day-to-day implementation, optimization, and reconciliation of campaigns, ensuring alignment with client goals.
• Help manage accurate budget tracking, media buys, and reconciliation to optimize spend across channels.
• Review and ensure the accuracy of media activation documentation, including media campaign setup in Prisma.
• Guide Junior Planners and other team members in developing accurate traffic sheets and media buys.
• Coordinate trafficking, manage creative asset delivery, and ensure all assets align with campaign and client requirements (e.g., Creative Asset Trackers, MRD/creative matrix).
• Ensure successful tracking, optimization, and reporting of all campaigns, collaborating with analytics teams to create insights for monthly and/or quarterly reporting (QBRs).
• Support billing processes, ensuring accuracy and resolving discrepancies.
• Collaborate with Account Management, PMs, Creative, Data Science/Analytics, and subject-matter-expert teams to ensure smooth execution of campaigns.
• Maintain communication with the direct manager, VP, Group Media Director, and Director on campaign progress and issues.
• Help mentor junior team members on traffic workbooks and media buys.
• Contribute to insights and recommendations to support new business development when needed.

Qualifications

WHAT ARE WE LOOKING FOR?

REQUIRED EXPERIENCE:

• 4+ years of active experience in a media planning and/or buying role (digital is a priority), preferably with an agency.
• Pharma media experience, touching on diverse conditions, disease states, and audiences (DTC, HCP, Payer) is a plus.
• Experience with syndicated planning tools (e.g., MRI/Simmons, Vivvix, Pathmatics, Nielsen, Innovid, SRDS) is preferred but not required.
• Experience managing multiple accounts and campaigns.
• Experience within Prisma or MediaOcean is required.
• Familiarity with the total marketing process and the strategic role of media.

REQUIRED SKILLS:

• BA/BS degree
• Strong written, presentation, verbal, interpersonal, and organizational skills.
• Critical thinking, problem-solving, and strong negotiation abilities.
• Ability to manage multiple projects, clients, and accounts in a fast-paced environment.
• Strong computer skills (Microsoft Word, Excel, PowerPoint) with advanced proficiency in Excel.
• Proficiency in media management, billing systems, and competitive/targeting tools.
• Solid understanding of marketing, advertising, media concepts, and budget requirements.
• Experience with third-party ad servers.
• Ability to work cross-channel and integrate digital and offline/non-digital media strategies.
• Detail-oriented with a commitment to follow-through and process improvement.
• Ability to navigate cross-department relationships effectively.
• Strong communication skills and a proactive attitude toward campaign execution and team collaboration.

Additional Information

OUR CULTURAL BELIEFS:

Patient Minded I act with the patient’s best interest in mind. 

Client Delight I own every client experience and its impact on results. 

Take Action I am empowered and empower others to act now. 

Grow Talent I own my development and invest in the development of others.

Win Together I passionately connect with anyone, anywhere, anytime to achieve results. 

Communication Matters I speak up to create transparent, thoughtful and timely dialogue. 

Embrace Diversity I create an environment of awareness and respect. 

Always Innovate I am bold and creative in everything I do.

EVERSANA is committed to providing competitive salaries and benefits for all employees. The anticipated base salary range for this position is $56,000.00 to $83,000.00and is not applicable to locations outside of the U.S. The base salary range represents the low and high end of the salary range for this position. Compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). EVERSANA reserves the right to modify this base salary range at any time 

Our team is aware of recent fraudulent job offers in the market, misrepresenting EVERSANA. Recruitment fraud is a sophisticated scam commonly perpetrated through online services using fake websites, unsolicited e-mails, or even text messages claiming to be a legitimate company. Some of these scams request personal information and even payment for training or job application fees. Please know EVERSANA would never require personal information nor payment of any kind during the employment process. We respect the personal rights of all candidates looking to explore careers at EVERSANA.

From EVERSANA’s inception, Diversity, Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer, and our employees are people with different strengths, experiences, and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone's responsibility.

Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of EVERSANA to provide reasonable accommodation when requested by a qualified applicant or candidate with a disability, unless such accommodation would cause an undue hardship for EVERSANA. The policy regarding requests for reasonable accommodations applies to all aspects of the hiring process. If reasonable accommodation is needed to participate in the interview and hiring process, please contact us at [email protected].

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