If you’re looking for a full-service agency that’s shaking up the marketing landscape and creating momentum– you’re in the right place. At Hiebing, we’re a passionate, full-service crew fueled by curiosity, dedicated to doing great work and good deeds. Collaboration is second nature for our teams in both Madison and Austin. They work together to craft meaningful stories for brands we love and pro bono causes we believe in across the country. We believe in the power of our “We Before Me” credo, where the team always has your back and your voice is amplified by others building on your great ideas with a “Yes And”. Think you’d thrive here? Come join the vibe!
SUMMARY
The Senior Media Planner is an independent seasoned strategist that can develop a strategic approach for their clients with minimal oversight. They are capable of managing the daily needs of a client and can work towards deliverables within the team and across agency.
This role will report to a Media Supervisor and/or directly to the Associate Media Director.
Responsibilities:
- Lead strategic recommendations and participate in client presentations that are target centric and meet client marketing objectives
- Lead day-to-day communication with clients and across agency counterparts, building a solid foundation of trust and prompt communication
- Utilize media research tools to inform and develop strategic recommendations and tactical approach
- Effectively communicate strategy to activation counterparts to build tactical recommendations, meet timelines and manage daily stewardship approvals ensuring all KPIs are achieved.
- Develop and continually maintain media budget documentation, including flowcharts, agency and client billing
- Share out wins in media strategy and channel performance to grow individual and team expertise.
- Participate and immerse in the culture of the team and agency as a team member, including participation in team events, ensuring best practices are implemented and leading by example in excellence.
Qualifications:
- Five+ years of client facing local media planning experience, with preference given to agency background.
- Specialization in digital is a plus, but broader tactic mix knowledge is required.
- Media buying experience a plus, helping to facilitate a strong relationship and understanding with teammates in buying discipline roles.
- Strong mathematical and analytical skills, with ability to project business impact using market, client and industry data. Proficiency with MS Excel and PowerPoint required. Proficiency in MRI-Simmons and comScore is also required.
- Bias for transparent and open dialogue and an always-learning lens.
- Limited travel required
- This position is a hybrid position. You must be able to be on-site Monday, Tuesday & Wednesday weekly.
- Ability to work in the United States without requiring sponsorship now or in the future.
Top Skills
What We Do
Hiebing is an integrated brand development and marketing communications agency with home bases in the thriving capital cities of Madison and Austin. We combine two forces to move brands forward: The Possible and The Provable.
The Possible harnesses curiosity and the power of “what if” to imagine what could work. The Provable investigates and distills all forms of input to know what does work. Through this trademark exchange of ideas and data, we create meaningful stories in measurable ways.
Ready to move forward? Let’s join forces.
If you have an interesting story to tell and are looking for a true partner in your efforts, we’d love the opportunity to chat with you. Please contact Dana Arnold at [email protected].
GOOD-TO-KNOW INFO:
- Named 2015 Small Agency of the Year--Midwest Region
- 100% employee-owned, so we’re not beholden to anyone
- $50+ million in capitalized billings
- Client roster that includes Alliant Energy, Batteries Plus Bulbs, Chuy's Tex-Mex, Culver’s, Good Foods Group, Schneider, Summit Credit Union, Wisconsin Department of Tourism and many others…
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