Senior Media Analyst

Posted 2 Days Ago
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London, Greater London, England
Senior level
AdTech • Marketing Tech • Social Media
The Role
As a Senior Media Analyst at VaynerMedia, you'll be responsible for media buying across various platforms, optimizing campaign performance, collaborating with media planners, creating client reports, and mentoring junior analysts to meet campaign goals efficiently.
Summary Generated by Built In

We’re VaynerMedia! We are a contemporary global creative and media agency built for the now. Born in social, our work is now full service, simply loving big ideas that connect and create real change for our clients business. We are independently owned, founded in 2009 with offices in London, Amsterdam, New York, Los Angeles, Singapore, Tokyo, Sydney, Bangkok, Kuala Lumpur and Mexico City. We are recognized for our work in Cannes Lions, the Clios, D&AD and The Webbies to name a few. 

Culture is our key and Empathy is how we build it. VaynerMedia EMEA is strong with a world-class combination of diverse backgrounds collaborating to put forward innovative, creative and strategic solutions to the one advantage that stands the test of time – PEOPLE. Day in and day out, we propel some of the biggest brands in the world to the intersection of attention and culture. In EMEA, we are proudly 250+, servicing multi-brands across the region.

The PITCH.

Our media buying teams ensure the execution of media plans are running smoothly and line up with client goals and expectations.  As a Senior Media Analyst you’ll be responsible for placing campaigns across various digital platforms, developing media buying strategies, and forecasting media spend to deliver against campaign goals.

Here’s where you come in…

  • Constantly work to improve campaign performance, insights collection and takeaways, and generally strive to “over-deliver” to clients.
  • Bid/buy and place campaigns within various digital platforms managing the ongoing real-time optimization of live media to ensure client goals are met and/or exceeded.
  • Collaborate with media planners on upcoming campaigns determining best platforms, target audience, and creative strategies to implement to develop media plans.
  • Monitor campaigns for performance ensuring campaigns are pacing accordingly, managing spend, troubleshooting campaigns, creating insights about performance, making updates accordingly and flagging potential issues to management.
  • Create and occasionally present client-facing campaign reporting: pacing reports, campaign build, ad-hoc analysis, and high-touch optimizations to ensure relevant metrics and insights are shown and make recommendations by condensing or strengthening key insights from campaign reports to optimize performance.
  • Manage platform relationships regularly via: Facebook, Twitter, Snapchat, Google, etc.
  • Oversee Media Analysts bandwidth assisting in the training and development of new and existing Media Analysts on the team.

We treasure Personality and Experience yet we do know that these qualifications lead to what WE KNOW as a success:

  • Experience as a Media Buyer within an agency, entrepreneurial street cred 
  • Advanced skills in Excel including pivot tables, V-Look Ups, and macros
  • Experience across buying/biddable platforms in any of the following: 
    • Social: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok
    • Amazon (AMS, Amazon DSP, AMG)
    • Programmatic Display/Video (DV360, The Trade Desk, AppNexus, etc.)
    • Publisher/Partner Direct
    • Connected TV/OTT (Roku, Hulu, etc.)
    • Digital Audio (Spotify, Pandora, etc.)
    • Paid Search (Google, Bing, Amazon)
  • Experience working with analytics, attribution and measurement systems. Including but not limited to:
    • Google Analytics
    • MOAT/IAS/Double Verify
    • Nielsen/Millward Brown/Oracle Measurement
    • Experience working with attribution partners
    • MTA: VIQ, Neustera
    • Foot Traffic: Placed, 9th Decimal, PlaceIQ,
    • Call Attribution: Dialogtech 
  • You live for today’s digital & mobile consumer, driven, and hungry to succeed, always looking to learn more.
  • You want to have an impact and are passionate about the work you do.
  • You are always looking to adopt new techniques and technologies that are relevant for clients’ media strategies.
  • You thrive in a dynamic, fast paced, collaborative, high-energy environment where you’re continuously solving problems creatively and analytically.

Here’s how We Support You

We regularly review our benefits and are committed to providing a comprehensive programme for our people.

  • Unlimited Holiday + 1 Day Birthday Leave
  • Perkbox (online discount platform with 250 perks available).
  • Journey EAP - proactive and crisis support with life concierge services
  • Enhanced Parental Leave
  • Unlimited Coaching sessions, which can be private and team class sessions
  • Cycle to work scheme
  • Employee Assistance Program (Financial, Mental and Physical Wellbeing)
  • Cash Plan with Medicash - Level 1 cover, option to add partner, 4 children can be added for free
  • Virtual GP, Skinvision, 24/7 Health and Stress Helplines, Discounted Gym, Medicash Extras
  • Life Assurance
  • Income Protection
  • Group Personal Pension

What you SHOULD KNOW about VaynerMedia

Think 'lab' and not 'agency'. We get excited about solving business problems, not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. We’re willing to break rules, try new things, and test hypotheses if it means better understanding our craft.

We believe 100% that brands can be built on digital platforms and part of our model is built bottom up, flipping the traditional advertising model and process on its head. We don’t play to agency/industry norms and our culture and energy reflects that.

We work together, in person. We’ve found that working 4 days a week from the office fosters the best collaboration, mentoring, shared learning, and a strong team culture. We are creative and also understand that ‘office’ doesn’t always mean ‘office’ - whether that’s working on location at a shoot, from an art gallery to get inspired or side by side with the client.

Wherever the location, being together is when the magic happens. Flexibility is always a conversation we are open to having, as we appreciate the importance of balancing life inside and outside of work.

Our environment (and pace) feels much more like a start-up than most agencies. Hopefully that, and the opportunity to collaborate with our talented and enthusiastic crew and work with big brands excites you, as it does us!

We can’t wait to meet you.


VaynerMedia is an Equal Opportunity Employer. This means that VaynerMedia provides equal employment opportunities to all staff members and job applicants without regard to gender, pregnancy, marital or civil partnership status, gender reassignment, race, disability, sexual orientation, religious belief, part time or fixed term employment, age or any other legally protected class. 

Candidates must be authorised to work in the U.K.

Top Skills

Excel
The Company
HQ: New York, NY
1,232 Employees
On-site Workplace
Year Founded: 2009

What We Do

VaynerMedia is a global creative and media agency with offices in New York, Los Angeles, London, Singapore and Mexico City. We work differently because we’re built differently.

We are consumer-centric, not boardroom-centric; We respect the internet's impact on culture, not Madison Avenue’s; We have the humility and curiosity to find what’s right, not to debate it for months on end; We are all practitioners; We scale the unscalable; We value real consumer signals; We create ideas consumer-up, not ego-down; We believe that it’s our responsibility to deliver business results for our clients.

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