Senior Marketing Manager

Posted 3 Days Ago
Be an Early Applicant
Paris, Île-de-France
Senior level
Fashion • Retail • Software
The Role
Lead marketing strategies for EMEA markets, focusing on demand generation, account-based marketing, and team leadership while optimizing budget and KPIs.
Summary Generated by Built In

Join the powerhouse behind the world’s most iconic Fashion, Luxury, Outdoor, and Consumer Goods brands.
Centric Software, a fast-growing, innovation-driven company and proud member of the Dassault Systèmes family, is on the lookout for a Senior Marketing Manager to lead our Core Markets strategy across EMEA.
We deliver cutting-edge, AI-powered concept-to-commercialization solutions that transform how top-tier brands design, develop, and bring products to market.
If you thrive in fast-paced environments, love turning bold ideas into results, and are ready to help shape the future of B2B marketing in a globally scaling SaaS company — this is your moment.
You’ll report directly to the EMEA Marketing Director and lead a talented team of 6. Together, you’ll drive market penetration, generate high-impact leads, and position Centric as the go-to platform for the biggest names in fashion, luxury, and retail.

🌟 What You’ll Do:

  • Own and Drive the Strategy
    Craft and execute a marketing roadmap for Core EMEA markets, fully aligned with global business objectives and laser-focused on pipeline growth.
  • Lead Generation Machine
    Design and execute high-performing, multichannel demand generation programs — combining digital campaigns, high targeted strategy, flagship industry tradeshows, and immersive VIP events across Europe — to turn interest into qualified pipeline. Stay ahead of the curve by leveraging the latest innovations, including AI-powered tools and data-driven insights, to optimize targeting, personalization, and conversion at every stage.
  • Strategic Account Focus
    Partner closely with Key Account Managers to design and execute personalized, account-based marketing (ABM) programs that drive engagement, expansion, and long-term value.
  • Discover New Growth Levers
    Identify emerging trends, new market opportunities, and powerful partnerships with technology partners, local medias and market associations to fuel expansion.
  • Lead with Vision
    Empower, inspire, and coach your team of 6 rockstar marketers to do their best work and grow with you.
  • Be Data-Obsessed
    Own the marketing budget, track key KPIs, and continuously optimize for ROI — no fluff, just impact.
  • Know the Market Like the Back of Your Hand
    Stay ahead of the curve on competitor moves, customer trends, and market innovation.
  • Content that Connects
    Develop relevant, sharp, and audience-first messaging that speaks directly to industry pain points and aspirations, highlighting trends like sustainability, DTC transformation, supply chain resilience, and unified commerce.
  • Work Across Teams, Across Borders
    Collaborate with global product marketing, sales, and pre-sales teams to bring consistent messaging and customer value at every touchpoint.

What You Bring:

  • 10+ Years in B2B Marketing
    Ideally in SaaS or enterprise tech, with hands-on experience across Europe.
  • You Get GTM
    From strategic positioning to demand generation, you understand what drives sales and adoption in complex B2B ecosystems.
  • Leadership that Elevates
    Proven success managing and developing high-performing marketing teams.
  • Numbers Matter
    Strong skills in budget planning, campaign analytics, and data-driven storytelling.
  • Language Pro
    Fluent in English. French or another European language? Big plus.
  • Intellect Meets Impact
    You’re analytical, creative, results-driven — and you know how to make things happen.

💼 Additional Details:

  • Remote-first role with access to coworking spaces where available.
  • Flexible travel (occasional EMEA trips).
  • Fast-moving, fun-loving culture grounded in innovation, collaboration, and a deep commitment to customer success.

💡 Why Centric?
We work with the most prestigious global brands in fashion, luxury, and consumer goods. At Centric, you’ll join a passionate, diverse, and innovative team that’s driving digital transformation across entire industries. Headquartered in Silicon Valley, we blend startup agility with enterprise impact.
We’re builders. We’re thinkers. We’re doers. And we’re just getting started.
 

Top Skills

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The Company
Campbell, California
568 Employees
On-site Workplace
Year Founded: 1998

What We Do

Centric Software® is the innovator behind the #1 Product Lifecycle Management (PLM) platform, Centric PLM™, that is blazing the trail for brands, manufacturers and retailers across all segments of the consumer goods industry. Headquartered in Silicon Valley, Centric Software has shattered the mold to create state-of-the-art digital solutions to satisfy the needs of every player in the market, large and small, and supports their mission to develop high-quality, sustainable products that are on time and on trend.

- Centric PLM delivers enterprise-class merchandise planning, product development, sourcing, quality and product portfolio optimization innovations specifically for fast-moving consumer industries. Centric PLM streamlines the product development process from concept to retail.
- Centric Planning provides best-in-class data and visually driven financial, merchandise and assortment planning as well as store and vendor forecasting to maximize margins and for seamless and fast, pre and in-season execution.
- Centric Visual Boards improves collaboration and decision-making of merchandising and buying teams through intuitive digital boards, driving innovation and decreasing time to market.

All Centric solutions are market-driven, ensuring they meet the needs of customers. These innovations include the first ever PLM mobile apps, 3D CAD connectors, sustainability integrations, and more. Centric Software has the highest user adoption rates in the industry and proudly maintains a 99% customer retention rate due to its seamless implementation methodology which ensures that 100% of its customers go live. Centric Software is proud to provide the best solution, backed by the best team to service the best customers.

Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: #13065, DSY.PA). For more information, please visit www.centricsoftware.com.

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