Senior Marketing Manager, Growth, GrabAds

Company Description

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Job Description

Get to Know the Team

No two days are ever the same in the life of a B2B marketer at Grab. We drive growth and adoption across Southeast Asia for Grab's portfolio of B2B solutions - GrabAds, Grab For Business, and GrabGifts Digital Vouchers, and GrabMaps.

Get to Know the Role

You will report to the SEA Head of Marketing, GrabAds in a hybrid work arrangement. You will drive growth among large agencies and advertisers on behalf of GrabAds, Grab's fast-growing advertising solution.

You will develop and implement growth strategies to drive revenue among large advertisers and agencies for GrabAds across the Southeast Asian region. You will collaborate with other B2B marketing functions such as PR, performance marketing, field marketing and events, and content. You will also collaborate with regional and in-country sales and business stakeholders, and manage our relationship with external vendors and industry organizations.

The Critical Tasks You Will Perform

• Identify new sources of growth for GrabAds; develop, advocate for and implement growth strategies and campaigns to drive revenue among large advertisers and agencies across Southeast Asia
• Collaborate with multiple marketing functions such as PR, marketing analytics, performance marketing, field marketing and events, and content to execute campaigns that achieve growth
• Collaborating with sales leadership to draft new sales strategies and narratives; craft advertiser-facing launch plans for new ad formats in collaboration with business and product teams
• Manage timelines and budgets to ensure projects run to schedule to deliver impact
• Build relationships with regional and in-country sales and business stakeholders to create programs that support their goals

Qualifications

What Essential Skills You Will Need

• Bachelor's degree
• At least 8+ years of experience in B2B or B2C roles
• You are proficient in English, both spoken and written
• You are passionate about solving problems
• You are good with number and you love to analyze data to identify root causes and patterns that could generate valuable insights
• You are impact-focused and enjoy working in a dynamic environment

Additional Information

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.

What We Stand For At Grab

We are committed to building an inclusive and equitable workplace that provides equal opportunity for Grabbers to grow and perform at their best. We consider all candidates fairly and equally regardless of nationality, ethnicity, race, religion, age, gender, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.