Senior Marketing Manager (B2B)

Posted 15 Days Ago
Be an Early Applicant
10 Locations
Senior level
Marketing Tech • Software
The Role
Manage the marketing team to achieve quarterly objectives, optimize B2B campaigns, analyze performance metrics, and collaborate closely with creative teams.
Summary Generated by Built In

Hey. 

We’re a fun team.

We’re looking to hire a Senior Marketing Manager who is excited to learn from smart people in an incredibly fast-paced environment.

In this role, you’ll report to our CEO and ensure that the entire marketing team is moving in lockstep.

Reporting to you will be a: Paid Media Buyer, Social Media Manager, Marketing Associate, Graphic Designer

This position is ideal for someone with 4-6 years of experience managing paid, organic, brand, and content. You need to be an excellent project manager and incredibly detail-oriented.

If you're great at Google Sheets, understand Paid Ads, can play around in Figma, and can name a few incredible B2B funnels you admire, this might be the job for you.

Key Responsibilities:

  • Manage an entire marketing team to quarterly OKRs and weekly KPIs

  • Your main KPI will be reducing our cost-per-qualified lead

  • Manage a Paid Media Buyer across paid B2B channels (Meta, LinkedIn, X)

  • Manage the Organic Content Team (UGC, Podcasts, Social, Thought Leadership etc.)

  • Manage our Customer Lifecycle Manager

  • Analyze conversion events using Google Analytics to inform campaign strategies

  • Track and report on campaign performance metrics weekly

  • Maintain and update performance dashboards with the latest data

  • Conduct A/B testing for landing pages to optimize conversion rates

  • Give thorough feedback to landing page designers

  • Dive into HubSpot and architect new funnels

  • Work alongside the creative team to get assets made

  • Collaborate closely with the marketing team to ensure alignment with overall marketing objectives

Career Growth:

This role offers a clear path for professional growth, mentored by our CEO who comes from a marketing background and aims towards advancing you to a Marketing Director.

Qualifications:

  • 4+ years in B2B marketing, with at least 2 of those for a nice-looking B2B brand that you're proud of

  • 1-2 years of experience in managing paid advertising campaigns

  • 1-2 years in content marketing or brand marketing

  • Proficient in HubSpot

  • You must have managed at least 3 people who directly reported to you

  • Ability and track record of managing a creative team

  • Very quantitative: skilled in analyzing, tracking, and reporting on campaign metrics

  • Proficient in using formulas in Google Sheets

  • Be comfortable leading the team in generating B2B content

  • Knowledgeable in conducting A/B testing for landing page optimization

  • Be able to wireframe a landing page in Miro/Figma

  • Experience in managing B2B lifecycle

  • Strong communication skills and the ability to work effectively in a remote environment

  • Speak quickly. Everyone on our team is a fast-talker. This matters to us ;)

  • You must be completely bilingual in English — there is no copywriter for you to manage. The buck stops at you.

How to Apply:

Please submit your resume + video highlighting your experience in managing b2b marketing channels, landing pages, and lead gen.

Application Process:To be considered for this role these steps need to be followed:

  • Fill in the application form

  • Record a video showcasing your skill sets

Top Skills

Figma
Google Analytics
Google Sheets
Hubspot
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The Company
HQ: New York, New York
87 Employees
On-site Workplace
Year Founded: 2021

What We Do

Project Growth: Your Gateway to US Tech Jobs! 🚀

Dreaming of landing a top role in an American company, all from the comfort of your home? You're in the right place! At Project Growth, we believe in bridging the global talent gap and helping you shine on the US tech stage.

Here's what we offer:

🚀 Exciting Roles in US Startups: Dive into a world of opportunity with some of the most innovative companies out there.

🚀 Remote Flexibility: Work from anywhere, whether you're in South Africa, Egypt, or beyond. All you need is talent and passion!

🚀 Growth & Guidance: We're not just about getting you a job. We're committed to your long-term success, offering tips, tricks, and insider insights to help you thrive.

🚀 Fun & Engaging Network: Connect with other global go-getters and become part of a community that's making waves in the US tech world.

Ready to make your mark? Join us on this exciting journey and watch your career soar!

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