Senior Marketing Lead - Influencer & Creator Content

Company Summary
EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.
Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.
Department Summary
Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a first-of-its-kind 5G network, a passion for change and the power to drive it, we are the nation's fourth facilities-based wireless carrier and a new disruptive force in the market.
Job Duties and Responsibilities
Manage and lead influencer and creator partnerships, ensuring alignment with brand objectives and maintaining high standards for creative execution, strategy, and brand relevance. Oversee everything from contract negotiations to campaign performance, ensuring each collaboration is impactful and on-brand.
Key Responsibilities:

• Develop and execute influencer partnership strategies that align with brand objectives, ensuring relevance in the market and authenticity in messaging
• Identify, onboard, and build strong relationships with influencers and creators across key platforms (Instagram, TikTok, YouTube, etc.) who reflect the brand's values and can drive engagement with target audiences
• Oversee the creation and execution of influencer-driven campaigns, collaborating with internal teams to ensure maximum impact and alignment with product launches, brand awareness, and special promotions
• Review and approve influencer content to ensure consistency with the brand's voice and marketing goals, maintaining high-quality standards across all influencer collaborations
• Manage influencer contracts and negotiations, ensuring mutually beneficial terms and compliance with legal and brand requirements
• Track and report on influencer campaign performance, measuring engagement, ROI, and overall effectiveness in achieving brand objectives
• Establish long-term relationships with influencers and agencies, ensuring ongoing collaboration, satisfaction, and alignment with evolving brand strategies
• Collaborate with social media, creative, and PR teams to ensure influencer campaigns are integrated seamlessly into broader marketing strategies
• Maintain a strong understanding of industry trends, emerging platforms, and changes in the influencer landscape to keep strategies innovative and competitive
• Monitor competitor activity and market trends to identify new opportunities and refine influencer partnerships and collaborations

Skills, Experience and Requirements
Skills and Qualifications:

• Demonstrated track record of successful influencer campaigns, partnership negotiations, and strategic collaborations
• Experience negotiating contracts and securing partnerships with various stakeholders, including media partners, influencers, and brands
• Ability to think strategically while maintaining a creative approach to campaign development and execution
• Strong proficiency in using analytics tools (Google Analytics, Sprinklr, social media insights, etc.) to track performance and optimize campaigns
• Strong verbal and written communication skills, with the ability to craft compelling presentations and collaborate across teams
• Comfortable working in a fast-paced, collaborative environment with the ability to manage multiple projects simultaneously
• Experience with influencer marketing platforms (e.g., AspireIQ, Influencity, or similar)
• Knowledge of social media platforms, trends, and analytics tools.
• Familiarity with contract management and partnership activation processes
• Experience with brand partnerships in a specific industry (e.g., lifestyle, tech, fashion, sports, etc.)

Visa sponsorship not available for this role
Salary Ranges
Compensation: $83,950.00/Year - $119,900.00/Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.