Senior Marketing Executive

Posted 3 Days Ago
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Central Singapore
Senior level
Real Estate
The Role
The Senior Marketing Executive will oversee loyalty programs, collaborate with stakeholders, and manage projects to enhance customer engagement and satisfaction.
Summary Generated by Built In

Lendlease is one of the world’s leading property and infrastructure groups. Our vision is to create the best places not just for our clients and communities, but especially for our employees.

Delivering iconic and award-winning projects, we are setting standards in innovative and industry-leading project management, construction and design services locally and globally.

Lendlease Singapore is currently searching for an experienced Senior Marketing Executive to be based in our HQ, PLQ (Paya Lebar Quarter).

Your responsibilities will include, but are not limited to;

  • Collaborate with internal and external stakeholders to provide input and ensure program and projects address key business needs and goals
  • Work with cross functional teams in retail to ensure smooth implementation and integration of loyalty initiatives across all customer journeys and touch points
  • Support in the management and growth of loyalty program, delivering business and customer value and resonate with target customer segments for various assets
  • Develop loyalty and partnership marketing and communication plans that aligns with our portfolio of assets, customer segments and deliver on business goals
  • Vendor, project and campaign management for all loyalty initiatives and implementation
  • Utilize market research, data and customer insights to identify opportunities for customer engagement, segmentation, and personalized experiences
  • Design and execute customer engagement plans to drive incremental value, engagement and acquisition
  • Establish key partnerships to broaden, strengthen and strategically positions the loyalty program
  • Liaise and negotiate with all required platform or technology partners
  • Manage all vendor agreements with vendors, technology partners
  • Internal presentation to stakeholders on project milestones and work in progress updates
  • Liaise with internal teams such as ICT team for security review arrangements, timeline and ensure successful update or launch of products
  • Conduct UAT and other required tests with vendors for new program releases
  • Conduct necessary training for product users internally e.g concierge managers, marketing teams etc
  • Budget Management & Forecasting

To be a success in this role it is desirable, but not essential to have;

  • Good understanding of the retail and loyalty environment
  • Strong understanding and experience in customer segmentation and journey mapping, data insights and analytics
  • Ability to demonstrate how loyalty programs and marketing work synergistically
  • Working and aligning with various multi-disciplinary teams towards common business goals
  • Strong project and time management skills, with demonstrated ability to work with multiple stakeholders and teams to execute and implement projects promptly with accountability and success
  • Proven ability to think critically and drive results
  • Possess strong communication and organization skills
  • Familiarity with financial principles

Lendlease is a diverse, flexible and inclusive employer of choice. We engage, enable and empower our people. Inclusion sets us all up for success.

If you feel this position is suited to your skills, experience and career aspirations, please apply on the link.
To find out more about us and to explore all other opportunities visit www.lendlease.com/careers

Lendlease is committed to being a diverse and inclusive employer of choice by engaging, enabling and empowering our people. All qualified applicants will receive consideration for employment and we are happy to consider flexible working arrangements. Inclusion sets us all up for success and we particularly encourage applications from currently under-represented groups in our industry including those who self-identify as women, black, Asian, minority ethnic, lesbian, gay, bisexual, transgender and/ or disabled.

Top Skills

Analytics
Data Insights
Project Management
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The Company
HQ: Barangaroo, NSW
11,078 Employees
On-site Workplace
Year Founded: 1958

What We Do

Together we create value through places where communities thrive.

Every day, people around the world live, work, shop, play or travel via an asset created by Lendlease.

Lendlease is an international company with an Australian heritage, as well as local expertise across the core markets of Australia, Asia, the Americas and Europe.

Very few organisations can build cities from scratch, including the infrastructure to connect people, with skills to design, develop, fund, build and manage, but we can. Our projects span key sectors including development, construction, communities and healthcare development.

We purposefully seek to hire people who share our values and passion to make a positive impact. Whether big or small, we make a difference and all of us have a part to play in our success. Together we make a difference.

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