Senior Marketing Executive

Job Summary:

Company: DF Concerts and Events

Department: Marketing and Communications

Location: Glasgow, UK

Reports to: Senior Marketing Manager

Working Hours: Full time plus additional event working as required

Job Type: Permanent

Role Description

As our Senior Marketing Executive, you'll lead integrated marketing campaigns for our diverse portfolio of shows. You will create creative strategies and data-driven approaches that will be instrumental in driving ticket sales and enhancing fan engagement. You'll analyse customer data to shape marketing decisions, manage budgets, and develop engaging content that resonates with fans. In our collaborative and dynamic team environment, you'll work alongside passionate professionals, contributing your innovative ideas and commitment to excellence to help elevate our marketing initiatives and drive ticket sales.

What it’s like to work in the Team

The Marketing and Communications team at DF Concerts is made up of a diverse group of individuals, all sharing a passion for what they do in their roles. We have a helpful, open, and approachable nature, which helps to build relationships within the team and the wider company and allows for collaborative working. We all have a joint passion for selling out events and building the brands we work across to achieve our joint goals.

Who you are

Competencies / Skills / Knowledge / Experience

• Significant experience in a fast-paced marketing role.
• A demonstrable, rounded understanding of marketing including digital marketing, sponsorship, and communications.
• Solid understanding of the UK events and festivals landscape.
• Previous experience managing large marketing budgets.
• Strong organisational skills, the ability to work efficiently under pressure and multi-task to meet deadlines.
• Excellent knowledge of best practices across all marketing channels.
• Proficiency in social media platforms, content management systems, and tools like Mailchimp, Canva, and Monday.com.
• A passion for all things marketing and a strong desire to learn, create, contribute, and innovate.
• In-depth knowledge of marketing performance metrics, campaign reporting, and conducting customer research.
• Excellent attention to detail with a focus on quality and consistency.
• Excellent copywriting, proofreading and interpersonal skills.
• The drive to take initiative, work independently, and be accountable while also working as a team player who is collaborative, positive, and flexible.

Behaviours

The following attributes determine how the role will be carried out and are required to be a success

• Passionate about music and delivering first-class, inclusive events for fans of all backgrounds.
• Proactive, creative, and innovative in communicating messages and enhancing event promotion.
• Organised, adaptable, supportive, and calm under pressure.
• A problem-solver who is confident, self-directed, and thrives under empowerment.
• Diplomatic and professional, with strong, influential communication skills.
• Committed to fostering a respectful, equal, and collaborative working environment.

What the role includes

• Lead and oversee the development and execution of integrated marketing campaigns for specific shows and Summer Sessions events to drive ticket sales.
• Plan and implement campaign timelines, drive deadlines, oversee the development of all marketing materials, and manage the marketing budgets.
• Analyse and report on customer data, trends, and market analysis to build and create successful marketing strategies for each event.
• Deliver high-quality campaign reports measuring the performance of the campaign and distribute information to relevant parties and provide recommendations for future campaigns.
• Initiate and drive the Summer Sessions concept and branding following brand guidelines in conjunction with the design team.
• Create and develop the digital marketing strategy for Summer Sessions to raise awareness of the events and drive ticket sales, ensuring brand consistency and implementing innovative engagement strategies across all channels.
• Manage and maintain the Summer Sessions and Gigs in Scotland websites, including adding relevant show and event information, optimising SEO, writing blogs, and other content updates.
• Attend live events to capture and create engaging content for use across various digital platforms.
• Work with Live Nation Partnerships team to deliver and implement partner sponsorship activations that have been secured for Summer Sessions.
• Develop and maintain effective working relationships with promoters, agents, venues, key agencies, third parties, and partners.
• Monitor competitors' activities and identify new industry and marketing trends.
• Undertake other activities in support of the marketing team as requested.

Equal Opportunities

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion.  You will be working in an inclusive environment and be encouraged to bring your whole self to work.  We will do all that we can to help you successfully balance your work and homelife.  As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.  It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.

The Company

DF Concerts and Events is part of Live Nation Entertainment which is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, LN Media and Artist Nation Management. DF Concerts & Events bring the best live music and life affirming experiences to music fans across Scotland, year after year through a range of large outdoor festivals, stadium shows and indoor concerts. DF Concerts works with the biggest names in music as well as championing the career progression of emerging acts by operating, “quite possibly the finest small venue in the world”, King Tut’s Wah Wah Hut – supporting the vibrant music scene from grassroots level, up

APPLICATION DEADLINE: Sunday 2nd March. We reserve the right to close applications at any time so encourage early application if possible.

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