Senior Marketing Attribution & Modelling Analyst (m/f/d)

A career driven by you. Join AutoScout24 Group and experience life in the fast lane. We’re not just leading the market; we’re creating it. We’re constantly innovating, evolving and transforming things for our customers. We’re driven, ambitious and determined to do our best work, together. For a career that doesn’t stand still, where you can put your ideas in the driving seat and change the way the world moves, join our global community. 

AutoScout24 is on a mission to revolutionize how marketing decisions are driven through data and analytics. We are seeking an experienced and motivated Senior Marketing Attribution & Modelling Analyst - (m/f/d) to take ownership of our marketing analytics framework and help us make data-informed decisions to optimize efficiency and ROI of our multi-channel marketing funnel. This role is perfect for someone with strong marketing knowledge and data modelling skills who is passionate about developing sophisticated marketing analytics solutions. 

What you will do:  

• Develop marketing attribution and media mix models to increase ROI across the marketing funnel.
• Leverage your expertise in marketing attribution by applying models such as First-Touch, Last-Touch, Linear, Time-Decay, and Data-Driven Attribution (DDA) to assess multi-channel marketing efforts.
• Collaborate with data scientists to enhance modelling techniques and address complex marketing problems using advanced statistical methods.  
• Support senior leadership to define and drive multi-channel marketing and budgeting strategies.
• Work cross-functionally with online, app, and offline marketing teams to establish requirements and deliver insights on key performance metrics.
• Work alongside fellow analysts to monitor and analyze performance metrics from platforms such as Google Analytics, Adjust, Google Ads, Meta, Criteo, and others, integrating their tracking and reporting methods.
• Develop and maintain efficient ETL pipelines and work on data modelling for marketing in our Data Lake.
• Build and maintain robust dashboards in the BI tool to monitor and improve marketing efficiency, incorporating automations and alerts to catch trends and anomalies early.  

What you will bring:

• 3+ years of experience in marketing analytics, data analytics, data engineering, data science, or a related role. 
• Proficiency in Python and SQL + experience in building data pipelines and ELT workflows with tools like Airflow and dbt.
• Extensive knowledge of Google Analytics, and MMP solutions such as Adjust.
• In-depth understanding of advertising platforms (e.g., Google Ads, Meta, Criteo) and their tracking and reporting methods.
• Knowledge of cloud-based databases like Redshift, Snowflake, or BigQuery, with expertise in optimising code for big data.
• Excellent communication skills, capable of explaining complex concepts to technical, non-technical and senior stakeholders.
• Self-motivated and proactive, with a proven ability to drive cross-functional projects.
• Fluency in English.
• It's a plus if you have prior experience in developing marketing attribution models and marketing mix models.

A culture of growth  

With over 50 nationalities represented, we’re proud to welcome people of all backgrounds to our growing community, and we’re always finding new ways to help people feel welcomed and included. Here, you’ll have the tools, training and support you need to work in a way that suits you, learn new skills and reach your potential.  

For a career where you can drive our business and shape your future, apply now.