About Us
Trainual is a team of 100+ super-talented folks obsessed with making small business easier. And while our team members come with diverse experiences, we’re united by our passion for making ideas happen. We launched the world’s first playbook tool in 2018, and today, thousands of companies in nearly every industry use it to scale their teams.
TL;DR
This is a data analyst role! This role requires very technical experience as an analyst supporting a marketing team.
As our growth efforts have expanded and evolved, so has the demand for insights that upgrade our customer acquisition approaches. We’re seeking a data analyst to build on our existing marketing infrastructure and analytics foundations - assembling, integrating and analyzing data across the customer lifecycle. You'll have the opportunity to dive into a robust marketing and rev ops tech stack, surfacing trends and opportunities across digital marketing, web analytics, sales deal lifecycle data, and beyond.
This highly-collaborative role sits on our growth team under our marketing department. They will be the SME (subject matter expert) for marketing and sales analytics. From martech tooling, performance dashboards, full-funnel optimization, experimentation reporting… the sky’s the limit (like, seriously) if it helps scale Trainual's growth engine.
So who are you? You’re enthusiastic about connecting the dots between marketing execution and measured business impact. You love to dig into the “why” because you’re constantly curious about how various marketing variables drive growth + performance. You’re a self-starter with a business owner mentality, relentless curiosity, and a knack for uncovering insights at every step of the customer lifecycle. You thrive in ambiguity and love any opportunity to solve a problem.
What you'll own & improve:
- Supporting marketing & growth stakeholders in making data-centered decisions daily. You will help transform large, potentially messy, data sets from multiple sources into reliable performance metrics. You’ll create, define, and update marketing “source of truth” dashboards across BI and operational tooling platforms, always with an eye toward usability and business impact. You have a knack for interpreting the data to identify the most important opportunities for Trainual’s customer growth. You'll monitor and report on data across digital marketing platforms, Google Analytics 4, HubSpot, and more, synthesizing holistic funnel performance and communicating trends to internal stakeholders and marketing executives.
- Managing analytics projects and initiatives end-to-end. You’ll own the analytics process with cross-functional stakeholders, from understanding requirements, to developing a project plan, identifying data sources, running queries, and visualizing findings. You'll provide guidance on testing methods, statistical analysis techniques, and more. In short, you're a star at collaborating with stakeholders and translating their goals and business needs into effective and actionable insights.
- Maintaining the data workflows and integrations that power marketing efforts. You’ll refactor queries and data connections, where necessary, to increase the simplicity, accuracy, and consistency of getting data from marketing tools to insights. You’re no stranger to being held accountable for the successful performance of acquisition tooling and models (e.g. adside pixels, attribution, conversion and activation events).
What you already know:
- ~5 years of experience in a marketing analytics role, B2B SaaS preferred
- Experience building or maintaining marketing analytics infrastructure as the only analyst or on a small, scrappy team
- All the customer acquisition metrics and how to calculate and uplevel them: CPM, CPC, CPA, LTV, CAC, ARPA, NRR
- How to dig into a customer lifecycle step by step and identify opportunities and trends
- Familiarity with the implementation and maintenance of marketing data aggregation + transformation, identity resolution, tag management, web analytics, and attribution
- You excel (pun intended) with B2B funnel and attribution reporting
- Deep understanding of CRMs and building reporting within them
Our tech stack includes:
- SQL (must have, obvs!)
- CRM (Hubspot - must have)
- Google Analytics 4 (must have)
- Multiple digital ad platforms (Facebook Ad Manager, Google Ads Manager, etc.)
- Data integration tool (Hightouch, dbt - both strongly preferred)
- Cloud-based BI tool (Omni)
- Cloud-based data warehouse (BigQuery)
- Event tracking and reverse ETL (Hightouch)
- Google Tag Manager
- Attribution (Cometly)
About the Team
This role is part of our Marketing team and reports to our Director of Growth, Seiji Cataldo. You'll collaborate closely with your fellow Growth team members—Mimmie Helgesson and Joyce Chan (Paid Media) and Whitney Nikander (Revenue Operations). Additionally, you'll work closely with our sales leadership and finance team!
Compensation
The salary for this role is $125k-145k and will be dependent on relevant experience to our industry and this role.
Our Benefits
Competitive salary: We pay at or above market salary in most cases and leverage extensive amounts of data to ensure everyone is paid well.
Health insurance: We offer benefits plans to accommodate a variety of health needs, including family plans! We use Justworks to make benefits easy. We offer additional healthcare resources like OneMedical, FSA, and HSA. Plus all HSA-compatible plans are met with a company HSA match of up to $1,000 a year.
Dental & vision: We offer subsidized dental and vision coverage.
Short-term Disability Insurance & Life Insurance: We cover 100% of the premiums for Short Term Disability Insurance and 1x salary Life Insurance. You also have the option to purchase supplementary disability and life insurance through our provider.
Paid time off: 4 weeks of paid vacation. 5 days of paid sick time. 12 paid holidays.
Paid parental leave, including adoption: 8 weeks of fully paid time off with the ability to flex short term disability leave or PTO for 12 total weeks.
401k with a 3% matching through Guideline 401(k).
Experience stipend: Up to $500 per year to experience something new - whether that’s a new ice cream flavor or a new country.
Great tools: Each employee receives a Mac laptop and a 27'' display (or equivalent). We’ll also purchase any of the software or hardware you need.
Complete transparency: Everyone has full access to business metrics and financial information about the company.
Hybrid Work at Trainual
At Trainual, we believe everyone has a key, literally. This value means you are an owner of your experience, productivity, and growth. TL;DR - Work when, where, and how you work best.
- Our PHX office is open to all, and we often host remote team members visiting town! With 70% of our team in Phoenix, we prefer local candidates to foster collaboration and community. Our motto: "We like to see you more than we don’t!"
- Considering relocating? We’ll support you! We value community, trusted relationships, and easy collaboration while ensuring autonomy and flexibility.
- Regardless of where you live or how often you come to the office, Trainual has the expectation that when you are “at work” whether that’s at the office or working from home, you are in a distraction-free environment. This includes having full-time childcare.
Visa Sponsorship: We welcome and support people of all different backgrounds! However, due to the constraints of being a small startup, we are not able to sponsor or take over sponsorship of employment Visas at this time.
Check out our blog with more details here.
Ready?
I’m getting the feeling that you’re ready to click that apply button.
If you don’t tick every box, please don’t rule yourself out just yet. We’ve seen the research that women and other people in underrepresented groups tend to only apply when the checklist is all ticks. We prioritize hiring incredible human beings over simply ticking boxes – so if this role resonates with you, hit that apply button!
Join us in building the turnkey operations manual and playbook solution for companies all over the world! We know you want to.
Top Skills
What We Do
Trainual is the training manual for modern businesses. It's a simple and intuitive training and process management tool that makes it easy for growing teams to get everyone up to speed and on the same page, fast. The app was built to help business owners, team leaders, hiring and training managers centralize knowledge, organize processes and SOPs, automate training, and create learning systems for building more scalable or sellable businesses.
If your company or department is outgrowing what Google Docs, Dropbox, email, etc. can provide, and needs to have training and organizational content in a place that's fully searchable, easy to update, easy to assign, and easy to track, Trainual is a better way to organize how you do what you do. Because unlike those other systems, you can group your content by role in the organization, assign it to the right people, and track their progress so you always know that they're up to speed.
If you are looking for a tool that's more affordable and easier to implement than enterprise LMS, there's Trainual. You don't need an expensive LMS to empower your people to do their best work, and you need something better than a Google Doc to capture your company's tribal knowledge. Automate your onboarding, improve your training, and don't freak out if someone puts in their notice!
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