Senior Marketing Analyst | Lonely Planet

*This role requires a hybrid schedule and will be based in our NYC Office (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week.

To support our exciting business growth, we are actively recruiting a Senior Marketing Analyst to join the Lonely Planet team. Lonely Planet’s goal is to help more people from more backgrounds experience the joy of exploration and this role will help deliver on that goal. In this role, the Sr Analyst will have a deep understanding and experience across paid channels with experience developing campaign strategies from inception to execution. 

What You'll Do

• Manage daily execution of paid search, paid social, and digital display campaigns.
• Monitor and analyze campaign performance in paid platforms, as well as internal reporting and visualization tools
• Share analytical insights and play an integral role in developing strategies to improve campaign performance. 
• Analyze data to make recommendations to improve existing campaigns, forecast and develop new strategies that will inform future decisions
• Launch and monitor A/B tests, analyze engagement & profitability metrics, report, and roll out tactics to achieve set business goals. 
• Communicate timelines, goals, and performance to diverse audiences, including engineers, content writers, digital designers, fellow analysts, and senior leaders
• Develop and deliver management reporting materials, reports and presentations

What We're Looking For:

• 3+ years of relevant industry experience (paid search, display, paid social)
• Bachelor’s degree in an analytically oriented discipline (e.g., business, economics, statistics, math, finance)
• Advanced knowledge of Google Ads, Meta Ads, Amazon Ads, SQL 
• Experience with Shopify, NetSuite, DataGrip, and other relevant third-party tools preferred 
• Proven track record of demonstrable business growth
• Intellectual curiosity in an ever-changing digital landscape to stay abreast of industry trends

Compensation: 

• New York Compensation Range: $110,000-$160,000
  *Note actual salary is based on geographic location, qualifications, and experience. 

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program

Who We Are:

Founded in 2000, Red Ventures is a portfolio of growing digital businesses that bring consumers and brands together through integrated e-commerce, strategic partnerships and many proprietary brands including Bankrate, AllConnect.com and Reviews.com. Headquartered south of Charlotte, NC, Red Ventures has over 3000 employees in offices across the US, as well as London and Sao Paulo. For more information, visit  and follow @RedVentures on social platforms.

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications. 

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected]. 

If you are based in California, we encourage you to read this important information for California residents linked here.

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