Senior Market Researcher

Core Digital Media brands empower people to improve their financial lives every day. We are one of the largest advertisers on the internet and tens of millions of people come to our sites each month. We have helped many of them save thousands of dollars off of a variety of recurring expenses such as their mortgage, insurance premiums, credit card fees, etc. Our websites include LowerMyBills.com and QuickenLoans.com, and they provide our consumers with valuable content, tools, service providers and solutions as they navigate some of life's biggest financial decisions.

Core Digital Media is a proud member of the Rocket Companies family [“RKT” on NYSE] and works in close partnership with its sister companies Rocket Mortgage, Rocket Homes, Rocket Loans and Rocket Money. These companies are all market leaders in their industries and are obsessed with helping their clients achieve the dream of homeownership and financial freedom.

Core Digital Media is committed to building and maintaining a culture of diversity, equity and inclusion, where all are welcomed and have the opportunity to flourish in their careers.

We are looking for a driven, proactive Senior Market Researcher who takes initiative and thrives in an autonomous role. This person will lead research efforts to uncover deep consumer insights that drive high-impact marketing strategies for Rocket Mortgage.

This role isn’t just about gathering data—it’s about translating research into clear, actionable recommendations that enhance messaging, optimize lead generation, and fuel strategic decision-making. The ideal candidate will be a strategic thinker and problem-solver who is comfortable owning research projects from start to finish and advocating for insights that improve business performance.

Research & Insights Development

• Gain a deep understanding of our consumers, becoming the subject matter expert on their motivations, behaviors, and pain points related to homebuying, refinancing, home equity and personal loans.
• Design and execute a wide range of research methodologies, including but not limited to: User research (interviews, usability testing, surveys, behavioral analytics), Market & competitive analysis, A/B testing and experimentation, Social listening and trend analysis, Secondary research (industry reports, economic trends, and regulatory factors)
• Identify patterns in consumer behavior, motivations, and decision drivers to inform marketing strategies.
• Uncover hidden opportunities and market gaps that differentiate Rocket Mortgage from competitors.
• Uncover pain points in the user journey and recommend UX/UI optimizations that improve engagement and conversion.
• Collaborate with product and design teams to ensure research-driven insights enhance digital experiences, including landing pages and marketing touchpoints.
• See marketing tests through from concept to completion, ensuring research-driven test ideas are executed, measured, and refined.
• Analyze test outcomes to better understand how insights translate into high-performing marketing strategies and messaging.

Data Synthesis & Storytelling

• Distill complex data into clear, actionable insights that copywriters and marketers can directly apply to messaging. 
• Develop compelling presentations that transform research findings into engaging stories for stakeholders. 
• Proactively identify key takeaways that will have the greatest impact on conversion, engagement, and lead generation. 
• Advocate for a data-driven, user-centric approach to marketing. 

Collaboration & Communication

• Work autonomously while collaborating closely with copywriters, marketers, and business stakeholders to align research with strategic objectives. 
• Partner with copywriters, marketers, and media strategists to ensure research insights inform ad copy, email content, and messaging strategies, optimizing engagement across different channels. 
• Provide data-driven recommendations to enhance ad performance, email engagement, and consumer touchpoints. 
• Present findings in a way that is insightful, persuasive, and actionable for cross-functional teams. 
• Educate teams on why research-driven insights matter and how to apply them effectively across ads, emails, and other marketing initiatives. 

Leadership & Initiative

• Take ownership of research projects, from design to execution to impact measurement. 
• Proactively seek out new research opportunities that align with business priorities and drive results. 
• Challenge assumptions and advocate for data-backed decision-making. 
• Manage research partnerships with external vendors and tools when needed. 

Minimum Qualifications

• 5+ years of experience in market research, user research, or consumer insights in a direct-to-consumer, fintech, or performance-driven environment. 
• Experience with a variety of research methodologies beyond just surveys and user research. 
• Strong data synthesis and storytelling skills—able to translate complex research into clear, compelling narratives. 
• Excellent presentation and communication skills, with the ability to engage both technical and non-technical audiences. 
• Proven experience conducting competitive research, A/B testing, and market trend analysis. 
• A self-starter who is driven, takes initiative, and thrives in an autonomous environment. 

Preferred Qualifications

• Master’s degree in Market Research, Business, Sociology, Statistics, or a related field. 
• Experience in mortgage, financial services, or fintech. 
• Experience applying consumer insights to content and email strategies is a plus. 
• Ability to conduct advanced quantitative research and analyze behavioral data. 
• Experience leading external research vendor partnerships. 

Why Join Us? 

At Rocket Mortgage, research isn’t just about gathering data—it’s about making a real business impact. We need someone who is curious, takes initiative, and thrives in a fast-paced environment. If you’re passionate about research that fuels strategy, optimizes messaging, and drives performance, we’d love to hear from you. 

Disclaimer This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group. 

Core Digital Media an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Core Digital Media is committed to diversity, equity and inclusion and the principle of equal employment opportunity for all employees. CDM provides employees with a work environment free of discrimination and harassment.