Senior Manager, Strategic Growth & Engagement (Live Streaming)

Posted 2 Days Ago
Be an Early Applicant
Redwood City, CA
137K-200K Annually
Senior level
Consumer Web • eCommerce • Fashion • Retail
Poshmark is a pioneer in social commerce, connecting sellers and shoppers to extend the lifecycle of their items.
The Role
Lead growth and retention strategies for Poshmark's live streaming business, focusing on acquiring and optimizing Show Shoppers and Viewers across various channels.
Summary Generated by Built In

Confidence can sometimes hold us back from applying for a job. Here’s a secret: there's no such thing as a "perfect" candidate. Poshmark is looking for exceptional people who want to make a positive impact through their work and help create an organization where everyone can thrive. So whatever background you bring with you, please apply if this role would make you excited to come to work every day.

Job Description:

Poshmark is hiring a Senior Manager, Strategic Growth & Engagement to lead demand-side growth and strategy for Posh Shows– Poshmark’s rapidly expanding live streaming business. On Posh Shows, sellers can connect with their buyers in real-time and offer live auctions of their items. 

The individual will be a key leader on the Posh Shows Team directly accountable for growing and retaining Posh Show Viewers & Shoppers. They will set the strategy for this customer segment and create a roadmap to deliver growth which they will deliver by merchandising in-app show content to drive traffic and launching campaigns via owned marketing channels. This role requires close collaboration with various cross-functional teams (Product, Growth, Marketing, and Analytics) as well as hands-on ownership of key success metrics. 

What you’ll do: 

  • Develop and execute a strategic plan to grow Show Shoppers and Viewers (acquisition, retention, and re-engagement). 

  • Be directly accountable for optimizing our daily traffic and conversion funnels which you will enhance by:

    • 1) Developing merchandising approaches for live show content, tailored to specific discovery surfaces and user states & personas. 

    • 2) Partnering with Product to implement merch approaches across the app

    • 3) Collaborating with Shows Go-To Market & Growth Marketing teams to develop and execute campaigns across new and existing channels to attract new viewers to Shows.

  • Serve as an expert on Show Shoppers by designing as seamless and delightful experience for the Show Viewer and Shopper 

  • Define monthly and quarterly roadmap and track key input and output metrics, reporting on project impact and progress toward goals.

  • Work cross-functionally to achieve ambitious growth targets and contribute to the overall Posh Shows roadmap and strategy.

What skills you possess:

  • 6–8 years of relevant experience in areas of ecommerce, general strategy, product or consulting (or a combination). Prior experience in e-commerce site merchandising, livestreaming and marketplaces is a plus. 

  • Strong creative acumen in merchandising fashion and livestreaming content.

  • Customer experience obsessed with a proven track record of developing, owning and delivering a roadmap in other consumer-facing businesses. 

  • Intellectually curious with strong analytical skills and rigor, demonstrating the ability to deliver clear results and optimizations.

  • Excellent project management skills, with outstanding oral and written communication abilities and the capability to multitask in a fast-paced environment.

  • BS/BA in Marketing, Business, or a related field, or equivalent relevant experience.

Salary Range:

$137,000.00 - $199,500.00 Annual

About Us

Poshmark is a leading fashion resale marketplace powered by a vibrant, highly engaged community of buyers and sellers and real-time social experiences. Designed to make online selling fun, more social and easier than ever, Poshmark empowers its sellers to turn their closet into a thriving business and share their style with the world. Since its founding in 2011, Poshmark has grown its community to over 130 million users and generated over $10 billion in GMV, helping sellers realize billions in earnings, delighting buyers with deals and one-of-a-kind items, and building a more sustainable future for fashion. For more information, please visit www.poshmark.com, and for company news, visit newsroom.poshmark.com.

Why Poshmark?

At Poshmark, we’re constantly challenging the status quo and are looking for innovative and passionate people to help shape the future of Poshmark. We’re disrupting the industry by combining social connections with e-commerce through data-driven solutions and the latest technology to optimize our platform. We’re nothing without our amazing team who deliver an unparalleled social shopping experience to the millions of people we connect each day.

We built Poshmark around four core values: 1) focus on people to create empowered communities that drive success; 2) together we grow to support each other to strive for our dreams; 3) lead with love to foster genuine connections built upon a foundation of respect; and 4) embrace your weirdness to accept and empower one another on their own unique journey. We’re invested in our team and community, working together to build an entirely new way to shop. That way, when we win, we all win together. Come help us build the most connected shopping experience ever.  We will set you up with comprehensive global and in-country benefits to support you and your family needs.

Poshmark is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

View Poshmark's Job Applicant Privacy Policy here.

Top Skills

Ecommerce
Livestreaming
Marketing
Product Management
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The Company
HQ: Redwood City, CA
850 Employees
Hybrid Workplace
Year Founded: 2011

What We Do

Poshmark is a leading social marketplace for new and secondhand style for women, men, kids, pets, home, and more. By combining the human connection of physical shopping with the scale, ease, and selection benefits of ecommerce, Poshmark makes buying and selling simple, social, and sustainable. Its community of more than 80 million registered users across the U.S., Canada, Australia, and India, is driving the future of commerce while promoting more sustainable consumption.

Read more about Postmark's acquisition by Naver, Korea’s largest internet company, here: https://investors.poshmark.com/news/news-details/2022/Naver-to-Acquire-Poshmark/default.aspx

Why Work With Us

At Poshmark we are a team who Focus on People, Lead with Love, Grow Together & Embrace our Weirdness. We are a community based culture where you feel our core values internally and externally. Join our team and feel good about what you're doing and where you're going.

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