Senior Manager, Strategic Finance – Growth Marketing and Customer Insights

We are a lean, nimble, and highly adaptive team that works seamlessly and transparently with our Brands in order for them to take the spotlight. We focus our efforts and talents to drive best practices, capture new opportunities, and accelerate performance across our portfolio of brands. Joining the a.k.a. Brands team means rolling up your sleeves, digging into challenges, creating and implementing new strategies, and not being limited to the confines of a job title or job description. We all play on the same team and value the insights and contributions that every member of our team makes daily.

We are seeking an experienced and highly motivated Senior Manager, Strategic Finance – Growth Marketing and Customer Insights to play a critical role in supporting the growth and success of our portfolio of leading next generation apparel brands. This position is ideal for a self-starter who thrives on tackling complex business challenges with curiosity and tenacity. The ideal candidate will deliver timely, accurate, and actionable business intelligence to senior leaders and collaborate closely across finance, marketing, and merchandising teams.

The ideal candidate will have a growth mindset, engage in respectful and constructive debate, and excel at building trust across functional teams. This is a hands-on role that offers the opportunity to make a significant impact by leveraging data-driven insights to optimize decision-making and drive business outcomes.

Responsibilities

• Budgeting & Forecasting:
• Manage long-range, annual, and monthly budgeting and forecasting processes with a focus on top-line performance and marketing investments.




• Collaboration with Business Leaders:
• Partner closely with senior marketing and merchandising leaders to develop, understand, and track execution plans against key goals. Provide strategic recommendations and oversight.




• Data-Driven Insights:
• Analyze marketing attribution models and key metrics such as Customer Lifetime Value (CLV) and cohort retention to derive actionable insights on marketing channel ROI, budget allocation, and customer retention strategies.




• Performance Monitoring & Reporting:
• Build and maintain automated reporting and dashboards to track financial and performance metrics for marketing teams. Work collaboratively with controllership and data analytics colleagues to ensure data integrity and clarity.




• Ad-Hoc Analysis:
• Conduct in-depth analysis, including replicating dashboards and key performance metrics for potential acquisition targets.




• Innovation and Technology:
• Stay ahead of technological advancements, including AI, to identify opportunities for improved efficiency and performance.




• Support Broader Finance Initiatives:
• Contribute to strategic finance workstreams, including cost-benefit analysis (CBA), headcount management, and reporting.

Education and Experience

• Bachelor’s Degree in Finance, Business, or a related field.
• 6+ years of experience in finance within digital-first or omni-channel consumer brands within the Shopify ecosystem. Apparel experience is a strong plus.
• Demonstrated experience working closely with growth or performance marketing teams, as well as buyers and merchandising teams

Knowledge & Skills

• Analytical Tools: Proficiency in data analytics tools, including Tableau, with a strong understanding of GAAP and financial principles.
• Marketing Channels: Familiarity with performance marketing channels such as affiliate, search, and social media.
• Communication: Exceptional ability to synthesize data and tell compelling stories through written reports, presentations, and tailored content for diverse audiences.
• Collaboration & Organization: Strong interpersonal skills, discipline in documenting outcomes, and a proactive follow-up mindset.
• Entrepreneurial Drive: A hands-on, entrepreneurial approach with a willingness to get into the details and solve challenges head-on.
• Strategic Thinking: Strong capability to evaluate and translate data insights into actionable business strategies.

Benefits of Working at a.k.a. Brands:

Working with a best-in-class company, requires a best-in-class benefits and compensation offering. When taking on a role at a.k.a. Brands you will receive:

> Competitive market-based compensation and financial incentives.

> A full range of company-sponsored health and welfare benefits

> A sector leading 401(k) retirement program that matches 100% of your contributions up 5% of your pay

> Company Employee Stock Purchase Plan with a 15% discount

> Generous discounts across our direct-to-consumer brands.

> A time-off package that includes 35-days off per year

> Learning, development, and stretch opportunities to help grow your career.

Equal Employment Opportunity Statement

a.k.a. Brands is an equal opportunity employer. We are committed to creating a diverse and welcoming workplace. To facilitate this, we actively promote a culture of inclusivity internally and encourage both those with non-traditional backgrounds and candidates that identity as part of a traditionally marginalized community to apply for opportunities with us and our portfolio of brands. Additionally, we routinely review our hiring practices and recruiting sources to eliminate both potential and actual bias in the hiring process.

If you need assistance or accommodation during the hiring process due to a disability, please contact us at [email protected]. Please note that we do not respond to application inquiries or resume submissions via this email address.

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